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Consumer Health in Serbia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 74 pages

The overall consumer health market had positive growth in 2016, slightly lower than that of the review period CAGR. In current value terms growth was slightly higher than it was in 2015 due to inflation; however, at constant 2016 prices growth in 2016 was half of the current value. Overall growth can be attributed to increasing demand for OTC medicine, caused by promotion and changes in consumer behaviour. Consumers are turning more and more attention towards self-medication and treatment. This...

Euromonitor International’s Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Serbia
CONSUMER HEALTH IN SERBIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Continued Market Growth Driven by Changes in Consumer Behaviour
Effect of Austerity Measures Still Hamper Recovery of Demand
Top Players Continue To Lead, With Their Shares Slightly Increasing
Internet Is the Most Dynamic Channel in 2016
Value Growth Expected To Slow Down in the Forecast Period
Key Trends and Developments
Government Pressed To Resolve Issue of Non-unified Product Prices
Emergence of Private Label Products
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Penetration of Private Label by Category: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format: % Value 2011-2016
Table 9 Distribution of Consumer Health by Format and Category: % Value 2016
Table 10 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources
Calivita International in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 3 CaliVita International: Key Facts
Competitive Positioning
Summary 4 CaliVita International: Competitive Position 2016
Galenika Ad in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 5 Galenika ad: Key Facts
Summary 6 Galenika ad: Operational Indicators
Competitive Positioning
Summary 7 Galenika ad: Competitive Position 2016
Hemofarm Ad in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 8 Hemofarm ad: Key Facts
Summary 9 Hemofarm ad: Operational Indicators
Competitive Positioning
Summary 10 Hemofarm ad: Competitive Position 2016
Ivancic I Sinovi Doo in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 11 Ivancic i Sinovi doo: Key Facts
Summary 12 Ivancic i Sinovi doo: Operational Indicators
Competitive Positioning
Summary 13 Ivancic i Sinovi doo: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Analgesics by Category: Value 2011-2016
Table 13 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 15 NBO Company Shares of Analgesics: % Value 2012-2016
Table 16 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 17 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2011-2016
Table 26 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 27 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 28 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 29 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 30 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Digestive Remedies by Category: Value 2011-2016
Table 33 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 34 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 35 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 36 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 37 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Wound Care by Category: Value 2011-2016
Table 39 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 40 NBO Company Shares of Wound Care: % Value 2012-2016
Table 41 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 42 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 43 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Sports Nutrition by Category: Value 2011-2016
Table 45 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 46 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 47 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 48 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 49 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 14 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 15 Multivitamins: Brand Ranking by Positioning 2016
Table 50 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 51 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 52 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 53 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 54 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 55 Sales of Tonics by Positioning: % Value 2013-2016
Table 56 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 57 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 58 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 59 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 60 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 61 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 62 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2011-2016
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2016-2021
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2016-2021












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