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Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

In 2016 there was an increase in the number of rainy days, which brought a favourable environment for colds to spread. Furthermore there was an increased number of immigrants that were sheltered in camps, which also boosted demand for cough, cold and allergy (hey remedies) remedies. Apart from the influences previously mentioned, growth rates were also boosted by marketing activities aimed at responses to the increasingly fast lifestyles. Frequent TV (and other) advertisements promote products t...

Euromonitor International’s Cough, Cold and Allergy (Hay Fever) Remedies in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SERBIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Hemofarm Ad in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 1 Hemofarm ad: Key Facts
Summary 2 Hemofarm ad: Operational Indicators
Competitive Positioning
Summary 3 Hemofarm ad: Competitive Position 2016
Executive Summary
Continued Market Growth Driven by Changes in Consumer Behaviour
Effect of Austerity Measures Still Hamper Recovery of Demand
Top Players Continue To Lead, With Their Shares Slightly Increasing
Internet Is the Most Dynamic Channel in 2016
Value Growth Expected To Slow Down in the Forecast Period
Key Trends and Developments
Government Pressed To Resolve Issue of Non-unified Product Prices
Emergence of Private Label Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 4 OTC: Switches 2014-2016
Sources
Summary 5 Research Sources












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