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Credit Cards in China, Euromonitor International

  • November 2015
  • 34 pages
  • Euromonitor International
Report ID: 2897612

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The competition amongst credit card players has intensified, with players engaging in aggressive marketing campaigns and providing numerous tactical offers related to more aspects in consumers’ daily lives such as dining and lifestyle items. Credit card issuers focused more on launching extensive reward and loyalty schemes to attract more consumers. Meanwhile, banks accelerated the expansion and penetration to lower-tier cities and rural areas to meet the growing demand and increasing...

Euromonitor International's Credit Card Transactions in China report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Credit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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