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HW RTD Tea: An Attractive Market Yet to Be Fully Explored by Multinationals

  • April 2015
  • 43 pages
  • Euromonitor International
Report ID: 2897751

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As consumers are switching from, or reducing their consumption of carbonates, their interest in RTD tea, especially HW versions, is on the rise. HW RTD tea is an emerging playground for enthusiastic entrepreneurs, with many new drinks claimed to have a low calorie content and no added sugar. Chinese and Japanese companies dominate the global market, with TCCC being the only global player holding a prominent position.

Euromonitor International’s HW RTD Tea: An Attractive Market Yet to Be Fully Explored by Multinationals global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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