Table of Contents
Sportsdirect.com Austria replaced Sport Eybl & Sports Experts in sports goods stores in 2014; the latter led this channel during most of the review period. However, Sports Direct has a very different product range and positioning compared with its predecessors, and faced many criticisms from consumers in Austria in 2014. It will have to adapt much better to local tastes to avoid another decline in share in the forecast period. In addition, a reduction in its outlet numbers seems rational and...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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