AR technology blends digital content with the physical world; it displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It enables the user to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through apps developed for their mobile devices.
Technavio’s analysts forecast the global mobile augmented reality (AR) market to grow at a CAGR of 89% during the period 2016-2020.
Covered in this report The report covers the present scenario and the growth prospects of the global mobile AR market for the period 2016-2020. To calculate the market size, the report considers the revenue generated by vendors that develop AR engines and software.
The market is divided into the following segments based on end-user: - Consumer - Enterprise
Technavio's report, Global Mobile Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendorsoperating in this market.
Other prominent vendors - Google - Infinity Augmented Reality - Inglobe Technologies - NGRAIN - VividWorks - Seabery - Snaploader - Total Immersion - Zappar
Market driver - Proliferation of mobile AR apps - For a full, detailed list, view our report
Market challenge - Lack of content - For a full, detailed list, view our report
Market trend - Emergence of depth-sensing cameras - For a full, detailed list, view our report
Key questions answered in this report - What will the market size be in 2020 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
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Table Of Contents
Global Mobile Augmented Reality Market 2016-2020 PART 01: Executive summary - Highlights PART 02: Scope of the report - Base year and forecast period - Market coverage - Definitions - Geographical segmentation - Vendor segmentation - Common currency conversion rates PART 03: Market research methodology - Research methodology - Economic indicators PART 04: Introduction - Key market highlights - History PART 05: Technology life cycle PART 06: Mobile AR value chain PART 07: Market landscape - Market size calculation - Potential ARPA - Five forces analysis PART 08: Market segmentation by end-user - Consumer - Enterprise PART 09: Geographical segmentation - Mobile AR market in EMEA - Mobile AR market in Americas - Mobile AR market in APAC PART 10: Market drivers - Proliferation of mobile AR apps - Growing awareness of AR technology - Rising adoption of AR technology in advertising sector - Adoption of crowdfunding strategy - Growing smartphone and tablet market in APAC PART 11: Impact of drivers PART 12: Market challenges - Hardware limitations - Lack of content - Stringent government regulations - Lack of interoperability across mobile platforms PART 13: Impact of drivers and challenges PART 14: Market trends - Series of MandA - Partnerships with mobile AR content creators - Emergence of depth-sensing cameras - Availability of pico projectors PART 15: Vendor landscape - Competitive scenario - Key vendors - Catchoom - Other prominent vendors PART 16: Appendix - List of abbreviations PART 17: Explore Technavio
List of Exhibits Exhibit 01: Mobile device types based on screen size Exhibit 02: Key vendorsin the global mobile AR market Exhibit 03: Technology life cycle Exhibit 04: Mobile AR value chain Exhibit 05: Global mobile AR market ($ billions) Exhibit 06: Average revenue per app ($) Exhibit 07: Global mobile AR market by end-user 2015-2020 Exhibit 08: Global mobile AR market in enterprise segment 2015 Exhibit 09: Global mobile AR market by geography 2015-2020 Exhibit 10: Global versus APAC smartphone markets 2015-2020 (millions of units) Exhibit 11: Global versus APAC tablet markets 2015-2020 (millions of units) Exhibit 12: Impact of drivers Exhibit 13: Impact of drivers and challenges Exhibit 14: Competitive scenario