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Global Mobile Augmented Reality Market 2016-2020

  • January 2016
  • -
  • Infiniti Research Limited
  • -
  • 55 pages

About Mobile Augmented Reality

AR technology blends digital content with the physical world; it displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It enables the user to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through apps developed for their mobile devices.

Technavio’s analysts forecast the global mobile augmented reality (AR) market to grow at a CAGR of 89% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile AR market for the period 2016-2020. To calculate the market size, the report considers the revenue generated by vendors that develop AR engines and software.

The market is divided into the following segments based on end-user:
- Consumer
- Enterprise

Technavio's report, Global Mobile Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendorsoperating in this market.

Key vendors
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- DAQRI
- Metaio
- Wikitude


Other prominent vendors
- Google
- Infinity Augmented Reality
- Inglobe Technologies
- NGRAIN
- VividWorks
- Seabery
- Snaploader
- Total Immersion
- Zappar

Market driver
- Proliferation of mobile AR apps
- For a full, detailed list, view our report

Market challenge
- Lack of content
- For a full, detailed list, view our report

Market trend
- Emergence of depth-sensing cameras
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Table Of Contents

Global Mobile Augmented Reality Market 2016-2020
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Base year and forecast period
- Market coverage
- Definitions
- Geographical segmentation
- Vendor segmentation
- Common currency conversion rates
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- History
PART 05: Technology life cycle
PART 06: Mobile AR value chain
PART 07: Market landscape
- Market size calculation
- Potential ARPA
- Five forces analysis
PART 08: Market segmentation by end-user
- Consumer
- Enterprise
PART 09: Geographical segmentation
- Mobile AR market in EMEA
- Mobile AR market in Americas
- Mobile AR market in APAC
PART 10: Market drivers
- Proliferation of mobile AR apps
- Growing awareness of AR technology
- Rising adoption of AR technology in advertising sector
- Adoption of crowdfunding strategy
- Growing smartphone and tablet market in APAC
PART 11: Impact of drivers
PART 12: Market challenges
- Hardware limitations
- Lack of content
- Stringent government regulations
- Lack of interoperability across mobile platforms
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Series of MandA
- Partnerships with mobile AR content creators
- Emergence of depth-sensing cameras
- Availability of pico projectors
PART 15: Vendor landscape
- Competitive scenario
- Key vendors
- Catchoom
- Other prominent vendors
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Mobile device types based on screen size
Exhibit 02: Key vendorsin the global mobile AR market
Exhibit 03: Technology life cycle
Exhibit 04: Mobile AR value chain
Exhibit 05: Global mobile AR market ($ billions)
Exhibit 06: Average revenue per app ($)
Exhibit 07: Global mobile AR market by end-user 2015-2020
Exhibit 08: Global mobile AR market in enterprise segment 2015
Exhibit 09: Global mobile AR market by geography 2015-2020
Exhibit 10: Global versus APAC smartphone markets 2015-2020 (millions of units)
Exhibit 11: Global versus APAC tablet markets 2015-2020 (millions of units)
Exhibit 12: Impact of drivers
Exhibit 13: Impact of drivers and challenges
Exhibit 14: Competitive scenario

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