About Augmented Reality AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.
Technavio’s analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.
Covered in this report The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.
The market is divided into the following segments based on geography: - Americas - APAC - EMEA
Technavio's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendorsoperating in this market.
Key vendors - Apple - Atheer Labs - Augmented Pixels - Aurasma - Blippar - Catchoom - Cinoptics - DAQRI - HTC - Meta - NGRAIN - Laster Technologies - Lumus - ODG - Optinvent - Qualcomm - Rockwell Collins - Sensics - Sieko Epson - Technical Illusions - Thales - Total Immersion - Vuzix - WeAR Studio - Wikitude - Zappar Other prominent vendors - Abbott Vascular - Abiomed - AtriCure - Biosensors International - Biotronik - BioVentrix - C. R. Bard
Market driver - Increasing dependence on apps and proliferation of AR apps for numerous activities - For a full, detailed list, view our report
Market challenge - Lack of AR content - For a full, detailed list, view our report
Market trend - Use of SLAM technology - For a full, detailed list, view our report
Key questions answered in this report - What will the market size be in 2021 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the Key vendorsin this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
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Methodology Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.
Table Of Contents
Global Mobile Augmented Reality Market 2017-2021 Table of Contents PART 01: Executive summary PART 02: Scope of the report - Definitions - Market size calculation and segmentation - Application segments - End-user segments - Geographical segmentation - Vendor segmentation - Common currency conversion rates PART 03: Market research methodology - Research methodology - Economic indicators PART 04: Introduction - Key market highlights - History PART 05: Technology landscape - Technology life cycle PART 06: Mobile AR value chain PART 07: Market size and forecast - Potential average revenue per user (ARPU) - Five forces analysis PART 08: Market segmentation by application PART 09: Market segmentation by end-user - Enterprise - Consumer PART 10: Geographical segmentation - Mobile AR market in EMEA - Mobile AR market in Americas - Mobile AR market in APAC PART 11: Market drivers - Increasing dependence on apps and proliferation of AR apps for numerous activities - Use of AR technology to make advertising more effective - Adoption of crowdfunding strategy - Growing smartphone and tablet market in APAC - Growing awareness of AR technology PART 12: Impact of drivers PART 13: Market challenges - Hardware limitations - Lack of content - Stringent government regulations - Lack of interoperability across mobile platforms PART 14: Impact of drivers and challenges PART 15: Market trends - Partnership with mobile AR content creator - Emergence of depth-sensing cameras - Availability of pico projectors PART 16: Vendor landscape - Competitive scenario - Major vendors - Other prominent vendors PART 17: Appendix - List of abbreviations
List of Exhibits
Exhibit 01: Major countries covered Exhibit 02: Major vendors in global mobile AR market Exhibit 03: Technology life cycle Exhibit 04: Mobile AR value chain Exhibit 05: Global mobile AR market 2016-2021 ($ billions) Exhibit 06: Average revenue generated per user 2015-2021 ($) Exhibit 07: Five forces analysis Exhibit 08: Global mobile AR market by application 2016-2021 (% share) Exhibit 09: Global mobile AR market by application ($ billions) Exhibit 10: Global mobile AR market by end-user segmentation 2017-2021 Exhibit 11: Global mobile AR market in enterprise segment 2016-2021 ($ billions) Exhibit 12: Global mobile AR market in consumer segment 2016-2021 ($ billions) Exhibit 13: Global mobile AR market by geography 2016-2021 Exhibit 14: Geographical revenue trend-line 2016-2021 ($ billions) Exhibit 15: Mobile AR market in EMEA 2016-2021 ($ billions) Exhibit 16: Mobile AR market in Americas 2016-2021 ($ billions) Exhibit 17: Mobile AR market in APAC 2016-2021 ($ billions) Exhibit 18: Mobile app market forecast region wise 2016 (%) Exhibit 19: Mobile app market forecast region wise 2021 (% share) Exhibit 20: Global and APAC smartphones market comparison 2016-2021 (millions of units) Exhibit 21: Global and APAC tablets market comparison 2016-2021 (millions of units) Exhibit 22: Impact of drivers Exhibit 23: Impact of drivers and challenges Exhibit 24: Competitive scenario Exhibit 25: Other prominent vendors