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Advertising in Singapore

  • June 2016
  • -
  • MarketLine
  • -
  • 37 pages

Summary
Advertising in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Singapore advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Singapore

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Singapore

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Singapore advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Singapore economy


Reasons To Buy
What was the size of the Singapore advertising market by value in 2015?

What will be the size of the Singapore advertising market in 2020?

What factors are affecting the strength of competition in the Singapore advertising market?

How has the market performed over the last five years?

What are the main segments that make up Singapore's advertising market?

Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Singaporean advertising industry had total revenues of $450.2m in 2015, representing a compound annual growth rate (CAGR) of 1.4% between 2011 and 2015.

- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

- The food, beverage and personal/healthcare segment is industry's most lucrative in 2015, with total revenues of $177.3m, equivalent to 39.4% of the industry's overall value.

Table Of Contents

Advertising in Singapore
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Singapore advertising industry value: $ million, 2011-15
Table 2: Singapore advertising industry category segmentation: $ million, 2015
Table 3: Singapore advertising industry geography segmentation: $ million, 2015
Table 4: Singapore advertising industry value forecast: $ million, 2015-20
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (Â¥)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: Omnicom Group, Inc.: key facts
Table 13: Omnicom Group, Inc.: key financials ($)
Table 14: Omnicom Group, Inc.: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials ($)
Table 17: WPP plc: key financials (£)
Table 18: WPP plc: key financial ratios
Table 19: Singapore size of population (million), 2011-15
Table 20: Singapore gdp (constant 2005 prices, $ billion), 2011-15
Table 21: Singapore gdp (current prices, $ billion), 2011-15
Table 22: Singapore inflation, 2011-15
Table 23: Singapore consumer price index (absolute), 2011-15
Table 24: Singapore exchange rate, 2011-15

List of Figures
Figure 1: Singapore advertising industry value: $ million, 2011-15
Figure 2: Singapore advertising industry category segmentation: % share, by value, 2015
Figure 3: Singapore advertising industry geography segmentation: % share, by value, 2015
Figure 4: Singapore advertising industry value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the advertising industry in Singapore, 2015
Figure 6: Drivers of buyer power in the advertising industry in Singapore, 2015
Figure 7: Drivers of supplier power in the advertising industry in Singapore, 2015
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Singapore, 2015
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Singapore, 2015
Figure 10: Drivers of degree of rivalry in the advertising industry in Singapore, 2015
Figure 11: Dentsu, Inc.: revenues and profitability
Figure 12: Dentsu, Inc.: assets and liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues and profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets and liabilities
Figure 15: Omnicom Group, Inc.: revenues and profitability
Figure 16: Omnicom Group, Inc.: assets and liabilities
Figure 17: WPP plc: revenues and profitability
Figure 18: WPP plc: assets and liabilities

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