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Advertising in South Korea

  • June 2016
  • -
  • MarketLine
  • -
  • 29 pages

Summary
Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the South Korea advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the South Korea economy


Reasons To Buy
What was the size of the South Korea advertising market by value in 2015?

What will be the size of the South Korea advertising market in 2020?

What factors are affecting the strength of competition in the South Korea advertising market?

How has the market performed over the last five years?

What are the main segments that make up South Korea's advertising market?

Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The South Korean advertising industry had total revenues of $476.0m in 2015, representing a compound annual growth rate (CAGR) of 4.3% between 2011 and 2015.

- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

- The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $185.0m, equivalent to 38.9% of the industry's overall value.

Table Of Contents

Advertising in South Korea
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Cheil Worldwide Inc
Daehong Communications Inc.
HS Ad
Innocean Worldwide
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: South Korea advertising industry value: $ million, 2011-15
Table 2: South Korea advertising industry category segmentation: $ million, 2015
Table 3: South Korea advertising industry geography segmentation: $ million, 2015
Table 4: South Korea advertising industry value forecast: $ million, 2015-20
Table 5: Cheil Worldwide Inc: key facts
Table 6: Cheil Worldwide Inc: key financials ($)
Table 7: Cheil Worldwide Inc: key financials (KRW)
Table 8: Cheil Worldwide Inc: key financial ratios
Table 9: Daehong Communications Inc.: key facts
Table 10: HS Ad: key facts
Table 11: Innocean Worldwide: key facts
Table 12: South Korea size of population (million), 2011-15
Table 13: South Korea gdp (constant 2005 prices, $ billion), 2011-15
Table 14: South Korea gdp (current prices, $ billion), 2011-15
Table 15: South Korea inflation, 2011-15
Table 16: South Korea consumer price index (absolute), 2011-15
Table 17: South Korea exchange rate, 2011-15

List of Figures
Figure 1: South Korea advertising industry value: $ million, 2011-15
Figure 2: South Korea advertising industry category segmentation: % share, by value, 2015
Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2015
Figure 4: South Korea advertising industry value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the advertising industry in South Korea, 2015
Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2015
Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2015
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2015
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2015
Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2015
Figure 11: Cheil Worldwide Inc: revenues and profitability
Figure 12: Cheil Worldwide Inc: assets and liabilities

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