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Advertising in Australia

  • March 2017
  • -
  • MarketLine
  • -
  • 39 pages

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Advertising in Australia

Summary
Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
Essential resource for top-line data and analysis covering the Australia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Findings
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Australian advertising industry generated total revenues of $1,645.1m in 2016, representing a compound annual growth rate (CAGR) of 2% between 2012 and 2016.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $539.5m, equivalent to 32.8% of the industry's overall value.
- The increase of online advertisement as well as aggressive growth in the mobile, video and social aspects of advertising each contribute to the increased growth in 2016.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Australia
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia advertising market with five year forecasts

Reasons to buy
- What was the size of the Australia advertising market by value in 2016?
- What will be the size of the Australia advertising market in 2021?
- What factors are affecting the strength of competition in the Australia advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia's advertising market?

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