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Advertising in Australia

  • June 2016
  • -
  • MarketLine
  • -
  • 38 pages

Summary
Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Australia

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Australia economy


Reasons To Buy
What was the size of the Australia advertising market by value in 2015?

What will be the size of the Australia advertising market in 2020?

What factors are affecting the strength of competition in the Australia advertising market?

How has the market performed over the last five years?

What are the main segments that make up Australia's advertising market?

Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Australian advertising industry had total revenues of $1,577.2m in 2015, representing a compound annual growth rate (CAGR) of 1.3% between 2011 and 2015.

- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

- The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $517.2m, equivalent to 32.8% of the industry's overall value.

Table Of Contents

Advertising in Australia
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Australia advertising industry value: $ million, 2011-15
Table 2: Australia advertising industry category segmentation: $ million, 2015
Table 3: Australia advertising industry geography segmentation: $ million, 2015
Table 4: Australia advertising industry value forecast: $ million, 2015-20
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (Â¥)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: Publicis Groupe SA: key facts
Table 13: Publicis Groupe SA: key financials ($)
Table 14: Publicis Groupe SA: key financials (€)
Table 15: Publicis Groupe SA: key financial ratios
Table 16: WPP plc: key facts
Table 17: WPP plc: key financials ($)
Table 18: WPP plc: key financials (£)
Table 19: WPP plc: key financial ratios
Table 20: Australia size of population (million), 2011-15
Table 21: Australia gdp (constant 2005 prices, $ billion), 2011-15
Table 22: Australia gdp (current prices, $ billion), 2011-15
Table 23: Australia inflation, 2011-15
Table 24: Australia consumer price index (absolute), 2011-15
Table 25: Australia exchange rate, 2011-15

List of Figures
Figure 1: Australia advertising industry value: $ million, 2011-15
Figure 2: Australia advertising industry category segmentation: % share, by value, 2015
Figure 3: Australia advertising industry geography segmentation: % share, by value, 2015
Figure 4: Australia advertising industry value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the advertising industry in Australia, 2015
Figure 6: Drivers of buyer power in the advertising industry in Australia, 2015
Figure 7: Drivers of supplier power in the advertising industry in Australia, 2015
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2015
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Australia, 2015
Figure 10: Drivers of degree of rivalry in the advertising industry in Australia, 2015
Figure 11: Dentsu, Inc.: revenues and profitability
Figure 12: Dentsu, Inc.: assets and liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues and profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets and liabilities
Figure 15: Publicis Groupe SA: revenues and profitability
Figure 16: Publicis Groupe SA: assets and liabilities
Figure 17: WPP plc: revenues and profitability
Figure 18: WPP plc: assets and liabilities

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