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Advertising in Russia

  • March 2017
  • -
  • MarketLine
  • -
  • 39 pages

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Advertising in Russia

Summary
Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
Essential resource for top-line data and analysis covering the Russia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Findings
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Russian advertising industry generated total revenues of $1,640.0m in 2016, representing a compound annual growth rate (CAGR) of 1.4% between 2012 and 2016.
- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend. The Russian economy has been heavily affected by the fall in oil prices and sanctions applied due to the annexation of Crimea. 2015 was therefore a particularly poor year for advertising firms in Russia.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $770.9m, equivalent to 47% of the industry's overall value.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Russia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Russia
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Russia advertising market with five year forecasts

Reasons to buy
- What was the size of the Russia advertising market by value in 2016?
- What will be the size of the Russia advertising market in 2021?
- What factors are affecting the strength of competition in the Russia advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Russia's advertising market?

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