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Sports Equipment in Italy

  • July 2016
  • -
  • MarketLine
  • -
  • 32 pages

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Summary
Sports Equipment in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, and leading players in the sports equipment market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sports equipment market in Italy

Leading company profiles reveal details of key sports equipment market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy sports equipment market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Italy sports equipment market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Italy sports equipment market by value in 2015?

What will be the size of the Italy sports equipment market in 2020?

What factors are affecting the strength of competition in the Italy sports equipment market?

How has the market performed over the last five years?

How large is Italy’s sports equipment market in relation to its regional counterparts?

Key Highlights
The sports equipment market includes retail sales of ball sports equipment, adventure sports equipment, fishing equipment, golf equipment, racket sports equipment, winter sports equipment, sportswear, sports shoes and all other sports-dedicated equipment sold at retail.

The Italian sports equipment market had total revenues of $5,068.8m in 2015, representing a compound annual rate of change (CARC) of -0.2% between 2011 and 2015.

Other specialist retailers accounted for the largest proportion of sales in the Italian sports equipment market in 2015. Sales through this channel generated $4,095.2m, equivalent to 80.8% of the market's overall value.

25% of Italians play football at least once a week so the ball sports segment does offer some hope for the sports equipment market. However, this is already the third highest participation rate in Europe, so there is a possibility that it has reached saturation point.

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