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Restaurants in Turkey

  • April 2015
  • -
  • MarketLine
  • -
  • 32 pages

Introduction

Restaurants in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey restaurants market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The restaurants industry is valued according to total sales of all food and drink (soft and alcoholic) in or through restaurants and cafes, fast food retail, drinking places, and other. The restaurants & cafes industry includes full-service restaurants, commercial cafeterias and snack bars. Fast food retail consists of all limited service restaurants, takeaways, street & mobile and leisure vendors. Drinking places are defined as bars, taverns and nightclubs. Other includes home delivery/takeaway, catering, self service, street stalls and kiosks. Sales through vending machines are not included. All sales are valued at the prices paid by consumers, not the prices paid by restaurant operators to their suppliers. Market volumes are classed as the number of individuals employed in foodservice locations.

*The Turkish restaurants industry had total sales of $17.5bn in 2014, representing a compound annual growth rate (CAGR) of 13.1% between 2010 and 2014.

*Industry volume increased with a CAGR of 2.7% between 2010 and 2014, to reach a total of 865.4 thousand employees in 2014.

*The performance of the industry is forecast to decelerate, with an anticipated CAGR of 11.4% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $30.0bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the restaurants market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the restaurants market in Turkey

Leading company profiles reveal details of key restaurants market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey restaurants market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Turkey economy

Key Questions Answered

What was the size of the Turkey restaurants market by value in 2014?

What will be the size of the Turkey restaurants market in 2019?

What factors are affecting the strength of competition in the Turkey restaurants market?

How has the market performed over the last five years?

Table Of Contents

Restaurants in Turkey
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Market volume forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Doctor's Associates Inc. 20
McDonald's Corporation 21
Yum! Brands, Inc. 24
Macroeconomic Indicators 27
Country Data 27
Methodology 29
Industry associations 30
Related MarketLine research 30
Appendix 31
About MarketLine 31

LIST OF TABLES
Table 1: Turkey restaurants industry value: $ billion, 2010-14 8
Table 2: Turkey restaurants industry volume: thousand employees, 2010-14 9
Table 3: Turkey restaurants industry category segmentation: $ billion, 2014 10
Table 4: Turkey restaurants industry geography segmentation: $ billion, 2014 11
Table 5: Turkey restaurants industry value forecast: $ billion, 2014-19 12
Table 6: Turkey restaurants industry volume forecast: thousand employees, 2014-19 13
Table 7: Doctor's Associates Inc.: key facts 20
Table 8: McDonald's Corporation: key facts 21
Table 9: McDonald's Corporation: key financials ($) 22
Table 10: McDonald's Corporation: key financial ratios 22
Table 11: Yum! Brands, Inc.: key facts 24
Table 12: Yum! Brands, Inc.: key financials ($) 25
Table 13: Yum! Brands, Inc.: key financial ratios 25
Table 14: Turkey size of population (million), 2010-14 27
Table 15: Turkey gdp (constant 2005 prices, $ billion), 2010-14 27
Table 16: Turkey gdp (current prices, $ billion), 2010-14 27
Table 17: Turkey inflation, 2010-14 28
Table 18: Turkey consumer price index (absolute), 2010-14 28
Table 19: Turkey exchange rate, 2010-14 28

LIST OF FIGURES
Figure 1: Turkey restaurants industry value: $ billion, 2010-14 8
Figure 2: Turkey restaurants industry volume: thousand employees, 2010-14 9
Figure 3: Turkey restaurants industry category segmentation: % share, by value, 2014 10
Figure 4: Turkey restaurants industry geography segmentation: % share, by value, 2014 11
Figure 5: Turkey restaurants industry value forecast: $ billion, 2014-19 12
Figure 6: Turkey restaurants industry volume forecast: thousand employees, 2014-19 13
Figure 7: Forces driving competition in the restaurants industry in Turkey, 2014 14
Figure 8: Drivers of buyer power in the restaurants industry in Turkey, 2014 15
Figure 9: Drivers of supplier power in the restaurants industry in Turkey, 2014 16
Figure 10: Factors influencing the likelihood of new entrants in the restaurants industry in Turkey, 2014 17
Figure 11: Factors influencing the threat of substitutes in the restaurants industry in Turkey, 2014 18
Figure 12: Drivers of degree of rivalry in the restaurants industry in Turkey, 2014 19
Figure 13: McDonald's Corporation: revenues and profitability 22
Figure 14: McDonald's Corporation: assets and liabilities 23
Figure 15: Yum! Brands, Inc.: revenues and profitability 25
Figure 16: Yum! Brands, Inc.: assets and liabilities 26


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