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Introduction

The BRIC Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising market
* Leading company profiles reveal details of key advertising market players’ BRIC operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising market with five year forecasts
* Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Highlights

Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $19,621.6 million in 2014. Russia was the fastest growing country with a CAGR of 12.6% over the 2010-14 period.
Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $13,246.3 million in 2014. This was followed by Russia, India and Brazil with a value of $3,120.9, $3,109.5, and $145.0 million, respectively.
China is expected to lead the advertising industry in the BRIC nations with a value of $19,942.7 million in 2019, followed by India, Russia, Brazil with expected values of $5,040.8, $4,409.3 and $203.1 million, respectively.

Your key questions answered

* What was the size of the BRIC advertising market by value in 2014?
* What will be the size of the BRIC advertising market in 2019?
* What factors are affecting the strength of competition in the BRIC advertising market?
* How has the market performed over the last five years?
* What are the main segments that make up the BRIC advertising market?

Table Of Contents

Advertising: BRIC (Brazil, Russia, India, China) Industry Guide
INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions
BRIC ADVERTISING
Industry Outlook
ADVERTISING IN BRAZIL
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN CHINA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN INDIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN RUSSIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
COMPANY PROFILES
Leading companies
METHODOLOGY
APPENDIX
About MarketLine

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