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Advertising: North America (NAFTA) Industry Guide

  • April 2015
  • -
  • MarketLine
  • -
  • 72 pages

Summary

Table of Contents

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Introduction

The NAFTA Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising market
* Leading company profiles reveal details of key advertising market players’ NAFTA operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising market with five year forecasts
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $41,787.2 million in 2014.The Mexico was the fastest growing country, with a CAGR of 6.1% over the 2010-14 period.
Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $40,152.8 million in 2014. This was followed by Canada and Mexico, with a value of $1,083.9 and $550.5 million, respectively.
The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $49,595.4 million in 2019, followed by Canada and Mexico with expected values of $1,357.5 and $725.1 million, respectively.

Your key questions answered

* What was the size of the NAFTA advertising market by value in 2014?
* What will be the size of the NAFTA advertising market in 2019?
* What factors are affecting the strength of competition in the NAFTA advertising market?
* How has the market performed over the last five years?
* What are the main segments that make up the NAFTA advertising market?

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