1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Advertising: Global Industry Guide, MarketLine

Advertising: Global Industry Guide, MarketLine

  • April 2015
  • -
  • MarketLine
  • -
  • 220 pages

Introduction

Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
* Leading company profiles reveal details of key advertising market players’ global operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
* Compares data from 25 countries globally, alongside individual chapters on each country.

Highlights

The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $26,151.8m, equivalent to 25.6% of the industry's overall value.
The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $130,955.5m by the end of 2019.

Your key questions answered

* What was the size of the global advertising market by value in 2014?
* What will be the size of the global advertising market in 2019?
* What factors are affecting the strength of competition in the global advertising market?
* How has the market performed over the last five years?
* What are the main segments that make up the global advertising market?

Table Of Contents

Advertising: Global Industry Guide, MarketLine
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions
GLOBAL ADVERTISING
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
ADVERTISING IN ASIA-PACIFIC
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
ADVERTISING IN EUROPE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
ADVERTISING IN FRANCE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN GERMANY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN ITALY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN JAPAN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN AUSTRALIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN CANADA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN CHINA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE NETHERLANDS
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN SPAIN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE UNITED KINGDOM
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE UNITED STATES
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
COMPANY PROFILES
Leading companies
METHODOLOGY
APPENDIX
About MarketLine

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Global Multiscreen Advertising Market - Growth, Trends & Forecasts (2016 - 2021)

Global Multiscreen Advertising Market - Growth, Trends & Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • August 2016
  • by Mordor Intelligence LLP

Advertising has always been among the top in terms of budgets allocated by the companies and would continue to do so in order to be more competitive amidst today’s cut-throat competition. Traditional ...

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

  • $ 3900
  • Industry report
  • November 2016
  • by Occams

The global cross-platform and mobile advertising market is anticipated to grow at a CAGR of 26.1 % from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.