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Advertising: Top 5 Emerging Markets Industry Guide

  • April 2015
  • -
  • MarketLine
  • -
  • 100 pages

Introduction

The Emerging 5 Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising market
* Leading company profiles reveal details of key advertising market players’ emerging five operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising market with five year forecasts
* Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country

Highlights

These countries contributed $17,588.5 million to the global advertising industry in 2014, with a compound annual growth rate (CAGR) of 10.2% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $26,618.9 million in 2019, with a CAGR of 8.6% over the 2014-19 period.
Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $13,246.3 million in 2014. This was followed by India and Mexico with a value of $3,109.5 and $550.5 million, respectively.
China is expected to lead the advertising industry in the top five emerging nations, with a value of $19,942.7 million in 2019, followed by India and Mexico with expected values of $5,040.8 and $725.1 million, respectively.

Your key questions answered

* What was the size of the emerging five advertising market by value in 2014?
* What will be the size of the emerging five advertising market in 2019?
* What factors are affecting the strength of competition in the emerging five advertising market?
* How has the market performed over the last five years?
* What are the main segments that make up the emerging five advertising market?

Table Of Contents

Advertising: Top 5 Emerging Markets Industry Guide
INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions
TOP 5 EMERGING COUNTRIES ADVERTISING
Industry Outlook
ADVERTISING IN SOUTH AFRICA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN BRAZIL
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN CHINA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN INDIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN MEXICO
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
COMPANY PROFILES
Leading companies
METHODOLOGY
APPENDIX
About MarketLine

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