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Advertising: Global Group of Eight (G8) Industry Guide

  • April 2015
  • -
  • MarketLine
  • -
  • 149 pages

Introduction

The G8 Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising market
* Leading company profiles reveal details of key advertising market players’ G8 operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising market with five year forecasts
* Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Highlights

The G8 countries contributed $62,485.2 million in 2014 to the global advertising industry, with a compound annual growth rate (CAGR) of 3.2% between 2010 and 2014. The G8 countries are expected to reach a value of $75,981.7 million in 2019, with a CAGR of 4% over the 2014-19 period.
Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $40,152.8 million in 2014. This was followed by Japan and the UK, with a value of $6,637.4 and $4,507.1 million, respectively.
The US is expected to lead the advertising industry in the G8 nations with a value of $49,595.4 million in 2016, followed by Japan and the UK with expected values of $7,418.5 and $5,763.3 million, respectively.

Your key questions answered

* What was the size of the G8 advertising market by value in 2014?
* What will be the size of the G8 advertising market in 2019?
* What factors are affecting the strength of competition in the G8 advertising market?
* How has the market performed over the last five years?
* What are the main segments that make up the G8 advertising market?

Table Of Contents

Advertising: Global Group of Eight (G8) Industry Guide
INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions
GROUP OF EIGHT (G8) ADVERTISING
Industry Outlook
ADVERTISING IN CANADA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN FRANCE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN GERMANY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN ITALY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN JAPAN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN RUSSIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE UNITED KINGDOM
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE UNITED STATES
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
COMPANY PROFILES
Leading companies
METHODOLOGY
APPENDIX
About MarketLine

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