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Australia - Broadcasting - Digital TV, Pay TV

  • April 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 102 pages

For those needing high level strategic information and objective analysis of Australia's FTA TV, Digital TV, Pay TV and radio markets in Australia, this report provides essential reading and gives in-depth information on:
·         Revenue and subscriber statistics;
·         Analyses of market and industry trends and developments;
·         Regulatory and government policy developments;
·         Overviews of key market segments including: Personal Video Recorders, digital radio, Interactive TV, Set Top Boxes, podcasting and datacasting;
·         Overviews of major players in the market including: Foxtel, Austar and the FTA networks.
 

Researcher: Phil Harpur
Current Publication date: March 2008 (9th Edition)
Next Publication date: February 2009
 

Table Of Contents

Australia - Broadcasting - Digital TV, Pay TV
1. The Broadcasting Market in 2015
1.1 Disruptive content is heating up the competition
1.2 International competition needs infrastructure
1.3 Free-to-Air TV still going strong
1.4 Should the Pay TV model be retained even though it is wrong?
1.5 Fast-forward, re-wind, catch-up all aim to deliver content
1.6 Customers moving to IPTV media delivery
1.7 Digital TV moved to 100% penetration
1.8 Restacking the digital channel spectrum
1.9 Budget cuts to the ABC and SBS
1.10 Digital radio
1.11 Revenue trends in the media sector
1.12 In the digital media revolution, consumer choice is the key
1.13 Why Australia needs a Fibre-to-the-Premises (FttP) policy
1.14 Fetch TV championing the one-stop-shop approach to video entertainment
1.15 Broadcasting is moving to broadband
1.16 Will broadcasting move to the cloud?
2. The Free-to-Air TV Industry
2.1 Market Overview
2.1.1 Digital media uptake continues to increase
2.1.2 Public broadcasters
2.1.3 Private broadcasters
2.2 Trends and analysis
2.2.1 Free-to-air TV still going strong
2.2.2 FTA industry faces increasing challenges
2.2.3 Broadcasters old and new use internet to deliver content
2.2.4 4K, 3D, Ultra HD and smart TVs availability keeps increasing
2.2.5 FreeviewPlus
2.2.6 Aging TV audiences
2.2.7 Broadcasting is moving to broadband
2.3 Market statistics
2.3.1 Background information
2.3.2 Advertising market statistics
2.3.3 Advertising predictions
2.3.4 Television viewing statistics
2.4 Drama spending and production
2.4.1 Advertising production
2.4.2 Australian drama and content
2.5 Major Players
2.5.1 Overview
2.5.2 Commercial television broadcasting licences
2.5.3 Permanent licence fee reductions
2.5.4 Regional licence area plans
2.5.5 Television aggregation
2.5.6 Regulatory changes
2.5.7 National public broadcasters
2.5.8 National commercial networks
2.5.9 Major players in regional broadcasting
2.5.10 Community television broadcasting services
2.5.11 Indigenous broadcasters
3. The Pay TV Market
3.1 Industry and market analysis
3.1.1 Background overview
3.1.2 Will movies be the new driving demand for STV
3.1.3 Can Foxtel revive the pay TV market?
3.1.4 Triple play arriving in the Australian pay TV market
3.1.5 Should the Pay TV model be retained even though it is wrong?
3.1.6 Disruptive content is heating up the competition
3.1.7 International competition needs infrastructure
3.1.8 Major Players
3.2 Statistical Overview
3.2.1 Infrastructure statistics
3.2.2 Infrastructure costings
3.2.3 Subscriber statistics
3.2.4 Consumer penetration statistics
3.2.5 Forecasts Pay TV penetration 2012 - 2015; 2020
3.3 Industry Revenues
3.3.1 Revenue statistics
3.3.2 Advertising revenue
3.3.3 Revenue analysis
3.3.4 Average Revenue Per User (ARPU)
3.3.5 Churn rates
3.4 FOXTEL
3.4.1 Company Overview
3.4.2 Company analysis
3.4.3 Operational results
3.4.4 Subscriber statistics
3.4.5 Historic subscriber statistics
3.4.6 Financial results
3.4.7 Acquisitions, alliances and subsidiary companies
3.4.8 Products and services
3.4.9 Company history
4. Digital TV Market Overview and Statistics
4.1 Overview
4.2 Australian Broadcasting Corporation (ABC) and Special Broadcasting Service (SBS)
4.3 Commercial Free-to-Air (FTA) digital TV
4.4 Freeview
4.5 Market trends, developments and analysis
4.5.1 Digital switchover legislation passed
4.5.2 Government digital strategy plans
4.5.3 Digital TV
4.5.4 Smart Connected TVs
4.6 Statistics
4.6.1 Digital TV uptake
4.6.2 The Digital Assistance Scheme (HAS)
4.6.3 The Satellite Subsidy Scheme
4.6.4 National Television and Computer Recycling Scheme
4.7 Market surveys
4.7.1 Overview
4.7.2 Australian household digital conversion
4.7.3 Television recycling
5. Developments in Digital Radio
5.1 Market overview
5.1.1 Market statistics
5.1.2 Regional deployment of digital radio
5.1.3 Digital radio as a supplementary service
5.1.4 Challenge from mobile broadcasts
5.1.5 The radio stations
5.1.6 retailers and digital radio
5.1.7 Community digital radio gains broadcasting funds
5.1.8 Digital radio provided in vehicles increasing
5.1.9 Digital radio still being trialled regionally
5.1.10 Digital radio coverage extended in some metropolitan areas
5.1.11 Regulatory developments
5.1.12 Agreement on new Digital Audio Broadcasting (DAB) standard
5.2 Features and benefits of digital radio
5.2.1 Reception quality
5.2.2 Text, images and data
5.2.3 Visual radio
5.2.4 Music downloading
5.2.5 Greater programming capacity
5.2.6 Traffic information
5.2.7 Advertising
5.2.8 Pay radio
5.2.9 Internet radio
5.3 Market analysis
5.3.1 Digital radio on a mobile phone to increase user base
5.3.2 Opportunities moving forward
5.3.3 Digital radio penetration rising
Table 1 Australian advertising spend in broadcasting sectors 2010; 2014; 2016
Table 2 Television set penetration by number and type of sets 2010 - 2014
Table 3 Percentage shares of capital city TV advertising market 1998 - 2014
Table 4 Metropolitan advertising revenue for FTA commercial networks 2009 - 2014
Table 5 Regional and total advertising revenue for FTA commercial networks 2009 - 2014
Table 6 Australian advertising spend in Pay TV and FTA sectors 2010; 2014; 2016
Table 7 Australian advertising spend by industry 2010; 2014; 2016
Table 8 Australian advertising production by network 2007 - 2012
Table 9 Australian broadcasted content 2008 - 2012
Table 10 Number of television and radio licences on issue 2011 - 2014
Table 11 SBS key financial performance results 2009 - 2013
Table 12 SBS revenue share by operation 2013/14
Table 13 Nine Entertainment pro forma key financial performance results 2013 - 2015
Table 14 Nine Entertainment revenue by business unit 2013 - 2014
Table 15 Seven West key financial performance results overview 2012 - 2015
Table 16 Seven West revenue by division 2012 - 2015
Table 17 Ten key financial performance results overview 2013 - 2014
Table 18 PRIME key financial performance parameters overview 2009 - 2015
Table 19 Pay TV rollout statistics (homes passed) (historic) 1996 - 1998; 2002 - 2008
Table 20 Historic AUSTAR pay TV subscribers 2008 - 2011
Table 21 Pay TV subscribers, Foxtel, others and total 2008 - 2014
Table 22 Pay TV subscribers annual change by major operator (historic) 1997 - 2007
Table 23 Pay TV subscribers annual change by major operator 2008 - 2014
Table 24 Historic - Pay TV household penetration rates 1997 - 2004
Table 25 Pay TV household penetration rates 2005 - 2015
Table 26 Forecast pay TV household penetration lower growth scenario 2010; 2015; 2020
Table 27 Forecast pay TV household penetration higher growth scenario 2010; 2015; 2020
Table 28 Historic - Pay TV revenue by major operator 1997 - 2004
Table 29 Pay TV revenue by major operator 2005 - 2014
Table 30 Historic - Percentage change of pay TV revenue by major operator 1998 - 2004
Table 31 Percentage change of pay TV revenue by major operator 2005 - 2014
Table 32 Subscription TV advertising revenue and annual change 2000 - 2015
Table 33 Net losses pay TV industry (historic) 1996 - 2010
Exhibit 13 Pay TV finally became profitable historic overview
Table 34 ARPU levels per operator AUSTAR versus FOXTEL 2003 - 2014
Table 35 Pay TV industry annual churn rates 1996 - 2015
Table 36 Total FOXTEL and wholesale subscribers 2012 - 2014
Table 37 FOXTEL and wholesale subscribers by annual change 2012 - 2014
Table 38 Subscriber annual churn rate 2002 - 2014
Table 39 Historic FOXTEL and wholesale subscribers 2002 - 2011
Table 40 Historic FOXTEL and wholesale subscribers by annual change 2003 - 2011
Table 41 Historic FOXTEL subscribers by type 2008 - 2011
Table 42 FOXTEL financial indicators (US$) 2012 - 2015
Table 43 FOXTEL key financial indicators 2012 - 2014
Table 44 FOXTEL monthly ARPU 2003 - 2014
Table 45 AUSTAR key operating and financial figures 2009 - 2012
Table 46 FOXTEL on-demand pricing 2011 - 2014
Table 47 Household conversion to digital TV 2009 - 2014
Table 48 Percentage of digital TV households by region 2009 - 2013
Table 49 Estimated size of digital radio listening audience 2009 - 2014
Table 50 Cumulative digital device sales 2009 - 2014
Table 51 Funding of digital radio community radio 2009 - 2016
Table 52 Digital radio sales in vehicles 2011 - 2015
Chart 1 Overview of Australian content measurement between 0600-2400 2007 - 2012
Chart 2 Overview of pay TV revenue by major operator 2005 - 2014
Chart 3 Overview of FOXTEL financial indicators 2012 - 2014
Exhibit 1 Key performance indicators of the broadcasting, STV and IPTV markets - 2014
Exhibit 2 - Hybrid Broadcast Broadband TV
Exhibit 3 Listing of major commercial television licences by Network ID and affiliation
Exhibit 4 Nine Network coverage
Exhibit 5 Ten Holdings at a glance 2014
Exhibit 6 Background information on PRIME and its former radio division
Exhibit 7 Background information on PRIME New Zealand
Exhibit 8 Brief background history on Southern Cross Broadcasting
Exhibit 9 Digital community television licences 2010 - 2015
Exhibit 10 Background information on community television licences
Exhibit 11 Overview of new media activities from pay TV operators
Exhibit 12 Pay TV rollouts by state
Exhibit 14 FOXTEL at a glance
Exhibit 15 AUSTAR brief company history 1994 - 2012
Exhibit 16 Overview of the analogue switch off to digital by regional and metropolitan area
Exhibit 17 Many self-help retransmission sites cease
Exhibit 18 Televisions, computers and their hazardous inventory of e-waste
Exhibit 19 Brief timeline of music on the internet 1984 - 2014

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