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Ireland - Mobile Market - Insights, Statistics and Analysis

  • April 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 33 pages

Ireland's mobile market has undergone considerable changes in recent years. The market enjoys effective competition between three main players as well as a small number of MVNOs, which promise to provide additional market competition in coming years. The market underwent a considerable shift in 2014 when 3 Ireland acquired O2, and so secured a 36% market share, behind only Vodafone at 38%. Eircom's mobile service offers effective competition, while there is a lively and growing MVNO market. Mobile broadband, on the back of expanding HSPA and LTE networks, has become very popular among consumers since the introduction of flat-rate data plans. The regulator has also set aside UHF spectrum for use by mobile TV services, while spectrum in several bands has been freed up for use for mobile services. This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services.

Key developments:
Vodafone Ireland signs deal to support Ryanair's M2M requirements across Europe; Eircom, 3 Ireland and O2 sign major network sharing deals; Carphone Warehouse and UPC Ireland sign deal to be hosted as MVNOs on 3 Ireland's network; regulator suspends auction of remaining blocks of 1800MHz wireless spectrum after receiving no bids; Vodafone and 3 Ireland agree to a 50/50 JV; Eircom signs five-year vendor contract with Ericsson to upgrade multi-technology network; O2 launches MVNO; Hutchison completes acquisition of O2 Ireland for 780 million; SMS traffic shows recovering growth; mobile broadband subscriber base falls; Vodafone increases investment; half of Vodafone subscribers using smartphones; MTRs reduced again; Vodafone fined for roaming data cap breaches; mobile retail revenue and ARPU continue to fall; regulator's market data to Q4 2014; telcos' operating and financial data to Q4 2014; recent market developments.

Companies covered in this report include:
Vodafone Ireland, O2, Meteor, Eircom Mobile; Tesco Mobile.

Table Of Contents

Ireland - Mobile Market - Insights, Statistics and Analysis
1. Synopsis
2. Overview of Ireland's mobile market
3. Mobile statistics
3.1 General statistics
3.2 Operator market shares
3.3 Mobile voice services
3.3.1 Prepaid
3.4 Mobile data services
3.4.1 Short Message Service (SMS)
3.4.2 Premium SMS (PSMS)
3.4.3 Multimedia Messaging Service (MMS)
4. Forecasts
4.1 Forecasts mobile ARPU 2009 - 2010; 2015
4.2 Forecasts UMTS subscribers 2009 - 2010; 2015
4.3 Notes on scenario forecasts
5. Regulatory issues
5.1 Spectrum regulations and spectrum auctions
5.1.1 3G spectrum
5.1.2 Digital dividend spectrum
5.1.3 900MHz
5.1.4 1800MHz
5.1.5 26GHz licences
5.1.6 1785-1805MHz band
5.1.7 2.6GHz band
5.1.8 2.3GHz band
5.1.9 70-80GHz band
5.1.10 UHF spectrum
5.2 Roaming
5.2.1 Data roaming
5.3 Mobile Number Portability (MNP)
5.4 Mobile termination rates (MTRs)
5.5 Wideband Digital Mobile Data Services (WDMDS)
5.6 Network sharing
6. Mobile infrastructure
6.1 Analogue networks
6.2 Digital networks
6.2.1 GSM
6.2.2 3G/UMTS mobile
6.2.3 Unlicensed Mobile Access (UMA)
6.2.4 Long-term Evolution (LTE)
6.3 Other infrastructure developments
6.3.1 General Packet Radio Service (GPRS)
6.3.2 High-Speed Circuit-Switched Data (HSCSD)
6.3.3 Enhanced Data for GSM Evolution (EDGE)
6.3.4 High-Speed Packet Access (HSPA)
6.3.5 Enhanced High Speed Packet Access (HSPA+)
6.4 Machine-to-Machine (M2M)
7. Major mobile operators
7.1 Vodafone Ireland
7.2 O2 Ireland
7.3 Meteor Mobile
7.4 3 Ireland
7.5 MVNOs
8. Mobile content and applications
8.1 Overview
8.2 Mobile TV
9. Related reports
Table 1 Operator blended ARPU 2005 - 2013
Table 2 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 - 2004
Table 3 Mobile subscribers (inc. Mobile broadband, M2M) and penetration rate 2005 - 2015
Table 4 Mobile subscribers (not incl. mobile broadband, M2M) 2011 - 2014
Table 5 Mobile market revenue, voice and data 2005 - 2014
Table 6 Mobile share of subscribers by operator 2005 - 2014
Table 7 Mobile share of revenue by operator 2005 - 2014
Table 8 Mobile voice minutes 2005 - 2014
Table 9 Prepaid versus postpaid share of subscribers 2000 - 2014
Table 10 Proportion of prepaid subscribers by operator 2008 - 2013
Table 11 Mobile data as proportion of total revenue 2006 - 2014
Table 12 Data use per subscriber 2011 - 2014
Table 13 SMS messages sent 2000 - 2014
Table 14 SMS and MMS messages sent per subscriber 2011 - 2014
Table 15 SMS and MMS revenue 2012 - 2013
Table 16 MMS messages sent 2005 - 2014
Table 17 Forecast mobile ARPU 2005 - 2015
Table 18 Forecast UMTS subscribers 2006 - 2010; 2015
Table 19 European voice roaming charges 2007 - 2014
Table 20 European data roaming charges 2007 - 2014
Table 21 Annual mobile numbers ported 2005 - 2014
Table 22 MTRs by operator 2010 - 2013
Table 23 3G SIM cards in use by type 2011 - 2014
Table 24 Vodafone mobile subscribers 2006 - 2014
Table 25 Vodafone fixed-line subscribers 2010 - 2014
Table 26 Vodafone service revenue 2010 - 2014
Table 27 Vodafone blended ARPU 2006 - 2008; 2010 - 2011
Table 28 O2 mobile financial data 2007 - 2014
Table 29 O2 mobile data statistics 2007 - 2013
Table 30 O2 ARPU, blended, prepaid and contract 2006 - 2013
Table 31 O2 subscribers 2006 - 2014
Table 32 Meteor Mobile subscribers 2006 - 2014
Table 33 Meteor Mobile services revenue 2006 - 2010; 2012- 2014
Table 34 Meteor Mobile ARPU - 2006 2014
Table 35 3 Ireland subscribers 2006 - 2014
Table 36 3 Ireland financial data 2007 - 2014
Table 37 3 Ireland revenue by sector 2013 - 2014
Chart 1 Mobile subscribers and penetration rate 2005 - 2015
Chart 2 Mobile market revenue, voice and data 2005 - 2014
Chart 3 Mobile share of subscribers by operator 2006 - 2014
Chart 4 Mobile share of revenue by operator 2006 - 2014
Chart 5 O2 mobile financial data 2007 - 2014
Chart 6 O2 ARPU, blended, prepaid and contract 2006 - 2013
Chart 7 O2 subscribers 2007 - 2014
Exhibit 1 3G licence results June 2002
Exhibit 2 Multiband frequency award process - 2012
Exhibit 3 WDMDS licences: operators, spectrum and fees 2005

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