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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Austria's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- Rising GDP per capita and low inflation rate will create demand for Consumer Packaged Goods in the Austrian market.

- Ice Cream market is forecast to register moderate growth in value volume terms during 2014-2019.

- The Take-home and Bulk Ice Cream is the largest category in value terms and is forecast to register fastest growth during 2009-2019.

- The Take-home and Bulk Ice Cream category will gain maximum market share in value terms during 2014-2019.

- Rigid Plastics is the most used packaging material while Tub is the most commonly used container type in Ice Cream market in Austria.

Synopsis
Ice Cream market is forecast to register moderate growth in value volume terms during 2014-2019. The Take-home and Bulk Ice Cream category is the most consumed and will gain maximum market share in value terms during 2014-2019. Take-home and Bulk Ice Cream has the highest private label penetration in the Ice Cream market.

Reasons To Buy
This overview of the Ice Cream Market in Austria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Ice Cream Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Ice Cream market
- Historical and projected consumption in the Austria Ice Cream market
- Degree of trade up/down-trade in the Austria Ice Cream market
- Market volume of Austria Ice Cream by category
- Historical and project market value of Austria Ice Cream by category
- Winners and losers in the Austria Ice Cream market
- Average category level pricing in the Austria Ice Cream market
- Segment share of the category and change in market share in the Austria Ice Cream market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Ice Cream market
- Leading distribution channels by category in the Austria Ice Cream market

Packaging
- Austria Ice Cream market by type of packaging
- Austria Ice Cream market by type of packaging closure/outer
- Austria Ice Cream market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Ice Cream market
- Private label performance compare to national brands in the Austria Ice Cream market
- Leading brands in the Austria Ice Cream market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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