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Consumer and Market Insights: Ice Cream Market in Peru

  • April 2015
  • -
  • Canadean Ltd
  • -
  • 43 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Peru's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- Ice Cream market is forecast to register low growth in both value and volume terms during 2014-2019.

- The Impulse Ice Cream - Single Serve category is the most consumed in the Peruvian Ice Cream market.

- Artisanal Ice Cream category is forecast to register fastest growth in volume terms both in off-trade and on-trade Ice cream markets.

- The Artisanal Ice Cream category is forecast to gain market share during 2014-2019.

- Dairy-Based segment has the majority market share in the Take-home and Bulk Ice Cream and Impulse Ice Cream - Single Serve categories.

- Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type.

Synopsis
Peru's Ice Cream market is forecast to register low growth in both value and volume terms during 2014-2019. Artisanal Ice Cream category is forecast to register fastest growth in volume terms both in off-trade and on-trade Ice cream markets.

Reasons To Buy
This overview of the Ice Cream Market in Peru allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Ice Cream Market in Peru
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Peru Ice Cream market
- Historical and projected consumption in the Peru Ice Cream market
- Degree of trade up/down-trade in the Peru Ice Cream market
- Market volume of Peru Ice Cream by category
- Historical and project market value of Peru Ice Cream by category
- Winners and losers in the Peru Ice Cream market
- Average category level pricing in the Peru Ice Cream market
- Segment share of the category and change in market share in the Peru Ice Cream market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Peru food market
- Leading distribution channels in the Peru Ice Cream market
- Leading distribution channels by category in the Peru Ice Cream market

Packaging
- Peru Ice Cream market by type of packaging
- Peru Ice Cream market by type of packaging closure/outer
- Peru Ice Cream market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Peru Ice Cream market
- Private label performance compare to national brands in the Peru Ice Cream market
- Leading brands in the Peru Ice Cream market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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