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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Venezuela's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.

- Impulse Ice Cream - Single Serve accounted for fastest off-trade and Artisanal Ice Cream accounted for fastest on-trade consumption.

- Convenience Stores is the leading distribution channel in packaged food market in Venezuela.

- Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in Venezuela's Ice Cream market.

- Magnum is the leading brand in the Impulse Ice Cream - Single Serve category.

Synopsis
The Ice Cream market in Venezuela registered moderate growth during 209-2014 owing to low per capita consumption and high food prices. On-trade Ice Cream sales is higher compared to off-trade sales in the country. Artisanal Ice Cream is the leading category by value and is also forecast to be the fastest growing category during 2014-2019.

Reasons To Buy
This overview of the Ice Cream Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Ice Cream Market in Venezuela
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Venezuela Ice Cream market
- Historical and projected consumption in the Venezuela Ice Cream market
- Degree of trade up/down-trade in the Venezuela Ice Cream market
- Market volume of Venezuela Ice Cream by category
- Historical and project market value of Venezuela Ice Cream by category
- Winners and losers in the Venezuela Ice Cream market
- Average category level pricing in the Venezuela Ice Cream market
- Segment share of the category and change in market share in the Venezuela Ice Cream market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Venezuela food market
- Leading distribution channels in the Venezuela Ice Cream market
- Leading distribution channels by category in the Venezuela Ice Cream market

Packaging
- Venezuela Ice Cream market by type of packaging
- Venezuela Ice Cream market by type of packaging closure/outer
- Venezuela Ice Cream market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Venezuela Ice Cream market
- Private label performance compare to national brands in the Venezuela Ice Cream market
- Leading brands in the Venezuela Ice Cream market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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