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Global Mobile Yellow Pages Industry

  • March 2015
  • -
  • Global Industry Analysts
  • -
  • 210 pages

This report analyzes the worldwide markets for Mobile Yellow Pages in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 37 companies including many key and niche players such as -

AGI Publishing, Inc.
Dex Media, Inc.
Eniro AB
Hibu plc
LocalEdge

Table Of Contents

Global Mobile Yellow Pages Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Mobile Yellow Pages I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Prelude II-1
Outlook II-2
Mobile Yellow Pages and Advertising - A Highly Potential Market II-2
Digital Expansion to Pep up Revenues II-2
Growing Mobile Phone Usage Drives Mobile Yellow Pages Market II-3
Table 1: Popular Uses of Smartphones (includes corresponding
Graph/Chart) II-4
Most Researched Local Business Categories on Mobile Devices
(2010-2014) II-4
Table 2: World Smartphone Penetration for Select Countries
(as a Percentage of Mobile Phone Users): 2013 (includes
corresponding Graph/Chart) II-5
The Ubiquity of Smartphones in a Nutshell II-5
Table 3: Most Performed Activity Using Smartphones (2012)
(includes corresponding Graph/Chart) II-6

Table 4: Gender-wise Breakup of Internet Usage among
Smartphone Users: 2013 (includes corresponding Graph/Chart) II-7

Table 5: Age-wise Breakup of Internet Usage Among Smartphone
Users: 2013 (includes corresponding Graph/Chart) II-8

Table 6: Area-wise Breakup of Internet Usage Among
Smartphone Users: 2013 (includes corresponding Graph/Chart) II-9

2. MARKET TRENDS AND DRIVERS II-10
Mobile Local Search to Outpace Desktop Local Search II-10
Table 7: Local Search Market (2014): Percentage Share
Breakdown of Searches by Format (includes corresponding
Graph/Chart) II-10
Local Search Marketing: Implications for Yellow Pages II-10
Table 8: Leading Worldwide Sources of Local Business
Information (2014): Percentage Share Breakdown by Source
(includes corresponding Graph/Chart) II-11

Table 9: Local Advertising Market (2014): Percentage Share
Breakdown by Format - Direct Mail, Internet, Mobile,
Newspapers, Radio, TV, Yellow Pages and Others (includes
corresponding Graph/Chart) II-12
Local SEOs: An Emerging Trend II-12
A Brief Overview on Emerging Trends in Internet Yellow Pages
Industry II-12
Mobile Yellow Pages Apps on the Rise II-13
Apps Used to Find Local Business II-13
LBA Drives Mobile Based Ad Services II-13
Opportunities in Mobile Yellow Pages Market II-14
Online Local Yellow Pages Advertising - Changing Trends II-14
Cross Device Targeting: A Key Analytics Solution II-15
Online Yellow Pages Revolutionizes Telephone Number Listings II-16
Internet Marketing Gaining Over Yellow Pages II-16
Can Internet Enables YP Companies to Fight Declines in Printed
Directories Category? II-16
Brand Image Propels Internet Yellow Pages Searches II-17
Advancements Drive Growth of Mobile Yellow Pages Market II-17
Market for Printed Yellow Pages to Decline II-18
Yellow Pages - Rise of Yelp Phenomenon and Empathy Marketing II-18
Yellow Pages Offers an Alternate Option to Online Media II-19
Dealing with Google's Dominant Presence II-19
Companies Strategize to Curb Falling Fortunes of Printed
Directories II-20

3. YELLOW PAGES MARKET II-21
A Curtain Raiser II-21
Threat of Obsolescence Looms over Printed Yellow Pages Market II-21
Yellow Pages Industry Increasingly Takes the Digital Route II-22
Mobile Local Services: The Digital Future II-23
Tablets Foray into Yellow Pages Market II-23
Mobile Search Apps on a Roll II-23
SMEs Keen to Go Digital II-24
Table 10: Online Local Advertising Budget Allocation by Local
SMEs (2014): Percentage Share Breakdown by Websites (includes
corresponding Graph/Chart) II-24
Customers Display Preference for Newer Search Channels II-24
Print Yellow Pages Market Under Pressure II-24
Print YP Still Significant, But Quickly Losing Momentum II-25
Table 11: Global Yellow Pages Market (2014): Percentage Share
Breakdown of Revenues by Segment (includes corresponding
Graph/Chart) II-25
Brand Recognition Drives Customer Preference for IYPs II-26
Why is the Yellow Pages Industry Sluggish? II-26
Internet Yellow Pages Threatened by Alternate Channels II-26
Yellow Pages Face Stiff Competition from Search Engines II-26
Google Suppresses Referrals to YP Directories II-27
Yellow Page Companies Attempt to Play Safe II-27
YP Publishers Diversify to Stay Ahead II-27
Ban against Distribution of Print YP II-28

4. INSIGHT INTO MOBILE ADVERTISING II-29
Mobile Advertising: A Prelude II-29
Mobile Advertising - In a Nutshell II-29
Search Advertising to Expand the Market Potential II-30
Messaging Advertising Sees Dwindling Fortunes II-30
Mobile's Influence on Consumer Lifestyle Enthuses Brands II-30
Google Leads World Mobile Ad Market II-31
Factors Driving Growth in Mobile Advertisement Market II-31
Personalized Nature of Advertising II-31
Challenges Facing Mobile Ad Market II-32
Factor Restraining Growth in Mobile Advertising Market II-32

5. LOCATION BASED ADVERTISING II-33
Location Based Advertising - Dawn of A New Era in Advertising II-33
Growing Interest Among Stakeholders II-33
Smart Phones Provide the Needed Impetus II-34
LBA: A Boon for Merchants II-34
Privacy Concerns Remain Big Issue II-34
Opt-In, Opt-Out: Necessary for LBA Growth II-35
Benefits of LBA to Retailers II-35
Teething Challenges II-35
Growth Drivers for LBA II-36

6. SERVICE OVERVIEW II-37
Mobile Yellow Pages II-37
Classification of Mobile Search Function II-37
Print Yellow Pages II-38
Advantages II-38
Disadvantages II-38
Internet Yellow Pages (IYP) II-38
Types of Internet Yellow Pages Advertisements II-39
Sponsored Listings II-39
Banner Advertisements II-40
Email Links II-40
Advantages of Internet Yellow Pages II-40
Mobile Yellow Pages II-41
A Typical Mobile Yellow Pages Model II-41
Benefits of Online and Print Yellow Pages over Other Sources II-42
Permission-based Marketing II-42
Targeted Solutions II-42
Ideal for Movers II-42
Cost Effective Surrogates: A Threat II-42
Billboards II-42
Radio II-42
Cooperative Direct Mail II-43
Online Directories II-43
Frequency Programs II-43
Search Engine Optimization II-43

7. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS II-44
Yellow Pages Introduces a Novel Shop The Neighbourhoodâ„¢ Campaign II-44
Yellow Pages Group Launches 8-Week Ad Blitz Campaign in Canada II-44
Global Yellow Pages Unveils CallmyName App II-44
NTT DoCoMo Unveils Twitter Local Yellow Pages II-44
hibu Unveils New Online Store for SMBs to Establish Digital
Presence II-44
Aruba Rolls Out Free Mobile Search Apps for Androidâ„¢ and Apple
Devices II-44
Yellow Pages Group Introduces French-language Version of
Mobile App ShopWiseâ„¢ II-45
Egypt Yellow Pages Launches Yellow Media II-45
Yellow Media Upgrades Dalili II-45
JT Global Unveils Online Yellow Pages II-45
Yellow Medya Releases Brand SoLoMo Engagement Platform II-45
Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website II-45

8. RECENT INDUSTRY ACTIVITY II-46
Snipp Inks 3-Year Agreement with Virket II-46
UpSnap Inks Partnership Deal with Guarantee and Mountaineer II-46
Telstra Corp to Divest Sensis II-46
CGI Signs Agreement to Extend Multi-Year Agreement with Yellow
Pages II-46
Yelp Inks Advertising Partnership with YP II-46
Berry Acquires LocalVox II-46
Yelp Inks Partnership Agreements with Yahoo! And Yellow Pages II-47
PagesJaunes Groupe Changes its Name to Solocal Group II-47
Valpak Enters into an Agreement with Yellow Pages II-47
Yellow Pages and CBC/Radio-Canada Extend Partnership II-47
Google Selects Yellow Pages as AdWords Premier SMB Partner II-47
Yellow Pages Selects Infobright to Power Digital Advertising
Analytics II-47
Dex One Merges with SuperMedia to Form Dex Media II-47
Mobivity Purchases Assets of Front Door Insights II-48
News Limited Divests TrueLocal to Sensis II-48
Getit Infoservices Acquires AskMe and Infomedia Yellow Pages II-48
Marchex Enters into Partnership Agreement with Ziplocal II-48
Eniro Receives Approval for Merger of Directory Assistance
Service 1888 II-48
Yahoo! and PagesJaunes Enter into Partnership II-48
Eniro Acquires Assets from EDSA II-48
ATandT Divests Stake in Yellow Pages II-49
Yellow Media Becomes Google's First Premier SMB Partner in Egypt II-49
Yellow Medya Enters into Agreement with TomTom II-49
Yellow Pages Group and Yahoo! Canada Extend Alliance II-49
Global Yellow Pages Signs Reseller Agreement with Microsoft II-49

9. FOCUS ON SELECT GLOBAL PLAYERS II-50
AGI Publishing, Inc. (US) II-50
Dex Media, Inc. (US) II-50
Eniro AB (Sweden) II-51
Hibu plc (UK) II-51
hibu Inc (US) II-52
LocalEdge (US) II-52
Seat Pagine Gialle SpA (Italy) II-52
Sensis Pty Ltd (Australia) II-53
Solocal Group (France) II-53
Trudon (Pty) Ltd. (South Africa) II-54
TRUVO (Belgium) II-54
Yellow Pages Group (Canada) II-55
YP (US) II-55
Ziplocal (US) II-56

10. GLOBAL MARKET PERSPECTIVE II-57
Table 12: World Recent Past, Current and Future Analysis for
Mobile Yellow Pages Market by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) II-57

Table 13: World Historic Review for Mobile Yellow Pages Market
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 Through 2013 (includes corresponding
Graph/Chart) II-58

Table 14: World 12-Year Perspective for Mobile Yellow Pages
Market by Geographic Region - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-59


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Yellow Pages Industry - A Brief Overview III-1
Online Yellow Pages Market Surges III-1
Mobile Yellow Pages Industry Races Ahead III-1
Mobile Devices: A Promising Medium for Local Search III-2
Tiny Screen Huge Potential III-2
Internet Yellow Pages Market: On the Rise III-2
Local Advertising Market: An Insight III-3
Table 15: Local Media Market in the US (2014): Percentage
Share Breakdown of Revenues by Media for Direct Mail,
Newspapers, Television, Radio, Yellow Pages, and Others
(includes corresponding Graph/Chart) III-3
Yellow Pages Find Favor for Local Searching III-3
Table 16: Local Business Searches in the US (2014):
Percentage Share Breakdown of Number of Searches by Segment -
Portal Sites, Print Yellow Pages, Internet Yellow Pages
Sites, Local Search Sites, and Others (includes
corresponding Graph/Chart) III-4

Table 17: Primary Goals of Local Business Online Search by
Channel in the US: Percentage Breakdown by Frequency of
Usage (includes corresponding Graph/Chart) III-4
Is the Digital Shift in Local Searches Slowing Down? III-5
Demand on Recovery Mode in Metros III-5
Mobile Apps Find Favor among Affluent Users III-5
Seasonality Affects Search Patterns III-6
Advertising Spend Patterns in the US III-6
Table 18: Advertising Market in the US (2014): Percentage
Share Breakdown of Ad Spending by Media Segment (includes
corresponding Graph/Chart) III-6

Table 19: Online Advertising Market in the US (2014):
Percentage Share Breakdown of Revenues by Ad Type (includes
corresponding Graph/Chart) III-7

Table 20: US Mobile Ad Market (2010-2014): Spending as a
Proportion of Total Digital Ad Spending (includes
corresponding Graph/Chart) III-7
Yellow Pages Market Adapts to Digital Medium III-7
Competitive Landscape III-8
Table 21: Leading Players in the US Yellow Pages Market
(2014): Percentage Share Breakdown of Revenues for Dex
Media Inc, hibu Inc, LocalEdge, Valley Yellow Pages, YP,
and Others (includes corresponding Graph/Chart) III-8
Key Statistical Findings III-8
Table 22: Leading Players in the US Mobile Internet Ad
Market (2013): Percentage Share Breakdown of Revenues by
Company (includes corresponding Graph/Chart) III-8

Table 23: Leading Players in the US Mobile Internet Search
Ad Market (2013): Percentage Share Breakdown of Revenues by
Company (includes corresponding Graph/Chart) III-9
Product Launch III-9
Strategic Corporate Developments III-9
Select Players III-11
B.Market Analytics III-14
Table 24: US Recent Past, Current and Future Analysis for
Mobile Yellow Pages Market Analyzed with Annual Revenues in
US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-14

Table 25: US Historic Review for Mobile Yellow Pages Market
Analyzed with Annual Revenues in US$ Million for Years 2009
Through 2013 (includes corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Current and Future Analysis III-16
Mobile Extends New Opportunity for Canadian Advertisers III-16
Table 26: Canadian Mobile Ad Market (2010-2014): Spending
as a Proportion of Total Digital Ad Spending (includes
corresponding Graph/Chart) III-16
Challenges Confronting Mobile Advertising in Canada III-17
Product Launches III-17
Strategic Corporate Developments III-18
Select Player III-19
B.Market Analytics III-20
Table 27: Canadian Recent Past, Current and Future Analysis
for Mobile Yellow Pages Market Analyzed with Annual Revenues
in US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-20

Table 28: Canadian Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-21

3. JAPAN III-22
A.Market Analysis III-22
Current and Future Analysis III-22
Table 29: Japanese Mobile Ad Market (2010-2014): Spending
as a Proportion of Total Digital Ad Spending (includes
corresponding Graph/Chart) III-22
Market Overview III-22
Smooth Way Ahead for Mobile Advertising III-23
Product Launch III-23
B.Market Analytics III-24
Table 30: Japanese Recent Past, Current and Future Analysis
for Mobile Yellow Pages Market Analyzed with Annual Revenues
in US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-24

Table 31: Japanese Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-25

4. EUROPE III-26
A.Market Analysis III-26
Current and Future Analysis III-26
Overview III-26
Europe Sees Rise in Mobile Ad Spending as a Proportion of
Digital Ad Spending III-26
Table 32: European Mobile Ad Market (2010-2014): Spending
as a Proportion of Total Digital Ad Spending by Select
Country (includes corresponding Graph/Chart) III-27
Factors Driving the Growth of Mobile Advertisements III-27
B.Market Analytics III-28
Table 33: European Recent Past, Current and Future Analysis
for Mobile Yellow Pages Market by Geographic Region -
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-28

Table 34: European Historic Review for Mobile Yellow Pages
Market by Geographic Region - France, Germany, Italy, UK,
Spain, Russia, and Rest of Europe Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2009
Through 2013 (includes corresponding Graph/Chart) III-29

Table 35: European 12-Year Perspective for Mobile Yellow
Pages by Geographic Region - Percentage Breakdown of
Revenues for France, Germany, Italy, UK, Spain, Russia, and
Rest of Europe Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) III-30

4a. FRANCE III-31
A.Market Analysis III-31
Current and Future Analysis III-31
Significant Mobile Ownership Fails to Surge Mobile Yellow
Pages Market III-31
Strategic Corporate Developments III-31
Select Player III-32
B.Market Analytics III-33
Table 36: French Recent Past, Current and Future Analysis for
Mobile Yellow Pages Market Analyzed with Annual Revenues in
US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-33

Table 37: French Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-34

4b. GERMANY III-35
A.Market Analysis III-35
Current and Future Analysis III-35
A Peek into German Mobile Market Dynamics III-35
Table 38: German Smartphone Market (2013): Percentage
Breakdown of User Base by Smartphone Operating System
(includes corresponding Graph/Chart) III-35

Table 39: Internet Usage in Germany (2013): Percentage
Breakdown of Browser-Based Web-Page Views by Type of Device
(includes corresponding Graph/Chart) III-35
Smartphones to Drive Mobile Internet Use and Ad Spending III-36
B.Market Analytics III-36
Table 40: German Recent Past, Current and Future Analysis for
Mobile Yellow Pages Market Analyzed with Annual Revenues in
US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-36

Table 41: German Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-37

4c. ITALY III-38
A.Market Analysis III-38
Current and Future Analysis III-38
Select Player III-38
B.Market Analytics III-39
Table 42: Italian Recent Past, Current and Future Analysis for
Mobile Yellow Pages Market Analyzed with Annual Revenues in
US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-39

Table 43: Italian Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-40

4d. THE UNITED KINGDOM III-41
A.Market Analysis III-41
Current and Future Analysis III-41
Select Player III-41
B.Market Analytics III-42
Table 44: UK Recent Past, Current and Future Analysis for
Mobile Yellow Pages Analyzed with Annual Revenues in US$
Million for Years 2014 Through 2020 (includes corresponding
Graph/Chart) III-42

Table 45: UK Historic Review for Mobile Yellow Pages Market
Analyzed with Annual Revenues in US$ Million for Years 2009
Through 2013 (includes corresponding Graph/Chart) III-43

4e. SPAIN III-44
Market Analysis III-44
Table 46: Spanish Recent Past, Current and Future Analysis for
Mobile Yellow Pages Analyzed with Annual Revenues in US$
Million for Years 2014 Through 2020 (includes corresponding
Graph/Chart) III-44

Table 47: Spanish Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-45

4f. RUSSIA III-46
Market Analysis III-46
Table 48: Russian Recent Past, Current and Future Analysis for
Mobile Yellow Pages Analyzed with Annual Revenues in US$
Million for Years 2014 Through 2020 (includes corresponding
Graph/Chart) III-46

Table 49: Russian Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-47

4g. REST OF EUROPE III-48
A.Market Analysis III-48
Current and Future Analysis III-48
Product Launch III-48
Strategic Corporate Developments III-48
Select Players III-49
B.Market Analytics III-50
Table 50: Rest of European Recent Past, Current and Future
Analysis for Mobile Yellow Pages Analyzed with Annual
Revenues in US$ Million for Years 2014 Through 2020
(includes corresponding Graph/Chart) III-50

Table 51: Rest of European Historic Review for Mobile Yellow
Pages Market Analyzed with Annual Revenues in US$ Million
for Years 2009 Through 2013 (includes corresponding
Graph/Chart) III-51

5. ASIA-PACIFIC III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Overview III-52
Rising Penetration of Mobile Devices III-52
Rising Use of Smartphones III-52
Market Snapshots III-53
Table 52: Asia-Pacific Mobile Ad Market (2010-2014):
Spending as a Proportion of Total Digital Ad Spending by
Select Country (includes corresponding Graph/Chart) III-53
Robust Rise in Mobile Internet User Base III-53
Table 53: Average Number of Page Impressions Per User Per
Day on the Internet for Select Asian Countries (includes
corresponding Graph/Chart) III-54
Product Launch III-54
Strategic Corporate Developments III-54
Select Player III-55
B.Market Analytics III-56
Table 54: Asia-Pacific Recent Past, Current and Future
Analysis for Mobile Yellow Pages Market by Geographic Region
- Australia, China, India, South Korea, and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 Through 2020
(includes corresponding Graph/Chart) III-56

Table 55: Asia-Pacific Historic Review for Mobile Yellow
Pages Market by Geographic Region - Australia, China, India,
South Korea, and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2009
Through 2013 (includes corresponding Graph/Chart) III-57

Table 56: Asia-Pacific 12-Year Perspective for Mobile Yellow
Pages by Geographic Region - Percentage Breakdown of
Revenues for Australia, China, India, South Korea, and Rest
of Asia-Pacific Markets for Years 2009, 2015 and 2020
(includes corresponding Graph/Chart) III-58

5a. AUSTRALIA III-59
Market Analysis III-59
Table 57: Australian Recent Past, Current and Future Analysis
for Mobile Yellow Pages Market Analyzed with Annual Revenues
in US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-59

Table 58: Australian Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-60

5b. CHINA III-61
Market Analysis III-61
Table 59: Chinese Recent Past, Current and Future Analysis for
Mobile Yellow Pages Market Analyzed with Annual Revenues in
US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-61

Table 60: Chinese Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-62

5c. INDIA III-63
A.Market Analysis III-63
Current and Future Analysis III-63
Overview III-63
SMEs Present Huge Opportunities for Yellow Pages III-63
Status of Location-based Services III-63
Mobile Yellow Pages: Benefiting from Rising Mobile Phone
Penetration III-64
Key Statistical Findings III-64
Table 61: Indian Mobile Ad Market (2013): Percentage Share
Breakdown of Ad Impressions by Device Type (includes
corresponding Graph/Chart) III-64

Table 62: Indian Mobile Ad Market (2013): Percentage Share
Breakdown of Ad Impressions by Device Brand (includes
corresponding Graph/Chart) III-65

Table 63: Indian Mobile Ad Market (2013): Percentage Share
Breakdown of Ad Impressions by Mobile OS (includes
corresponding Graph/Chart) III-65
Strategic Corporate Development III-65
B.Market Analytics III-66
Table 64: Indian Recent Past, Current and Future Analysis for
Mobile Yellow Pages Market Analyzed with Annual Revenues in
US$ Million for Years 2014 Through 2020 (includes
corresponding Graph/Chart) III-66

Table 65: Indian Historic Review for Mobile Yellow Pages
Market Analyzed with Annual Revenues in US$ Million for
Years 2009 Through 2013 (includes corresponding Graph/Chart) III-67

5d. SOUTH KOREA III-68
Market Analysis III-68
Table 66: South Korean Recent Past, Current and Future
Analysis for Mobile Yellow Pages Market Analyzed with Annual
Revenues in US$ Million for Years 2014 Through 2020
(includes corresponding Graph/Chart) III-68

Table 67: South Korean Historic Review for Mobile Yellow
Pages Market Analyzed with Annual Revenues in US$ Million
for Years 2009 Through 2013 (includes corresponding
Graph/Chart) III-69

5e. REST OF ASIA-PACIFIC III-70
Market Analysis III-70
Table 68: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Mobile Yellow Pages Market Analyzed with Annual
Revenues in US$ Million for Years 2014 Through 2020
(includes corresponding Graph/Chart) III-70

Table 69: Rest of Asia-Pacific Historic Review for Mobile
Yellow Pages Market Analyzed with Annual Revenues in US$
Million for Years 2009 Through 2013 (includes corresponding
Graph/Chart) III-71

6. LATIN AMERICA III-72
A.Market Analysis III-72
Current and Future Analysis III-72
Product Launch III-72
B.Market Analytics III-73
Table 70: Latin American Recent Past, Current and Future
Analysis for Mobile Yellow Pages Analyzed with Annual
Revenues in US$ Million for Years 2014 Through 2020
(includes corresponding Graph/Chart) III-73

Table 71: Latin American Historic Review for Mobile Yellow
Pages Analyzed with Annual Revenues in US$ Million for Years
2009 Through 2013 (includes corresponding Graph/Chart) III-74

7. REST OF WORLD III-75
A.Market Analysis III-75
Current and Future Analysis III-75
Product Launches III-75
Strategic Corporate Development III-76
Select Player III-76
B.Market Analytics III-77
Table 72: Rest of World Recent Past, Current and Future
Analysis for Mobile Yellow Pages Analyzed with Annual
Revenues in US$ Million for Years 2014 Through 2020
(includes corresponding Graph/Chart) III-77

Table 73: Rest of World Historic Review for Mobile Yellow
Pages Analyzed with Annual Revenues in US$ Million for Years
2009 Through 2013 (includes corresponding Graph/Chart) III-78


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 37 (including Divisions/Subsidiaries - 38)

The United States (12)
Canada (1)
Japan (1)
Europe (8)
- France (1)
- The United Kingdom (2)
- Italy (1)
- Rest of Europe (4)
Asia-Pacific (Excluding Japan) (8)
Latin America (3)
Africa (3)
Middle East (2)

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