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BBA Aviation Plc– SWOT Framework Analysis

  • February 2015
  • -
  • Aruvian's R'search
  • -
  • 16 pages

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Based in the UK, BBA Aviation is a leading provider of aviation aftermarket and support services. The company is known for its specialist on-airport support services such as ground handling and refueling.

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of Aruvian Research’s SWOT analysis is to identify the key internal and external factors that are important to achieving the objective.

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