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Growth Opportunities Abound in Mobile Device Management
The evolution of the mobility space has seen a paradigm shift in the way that enterprises perceive value from technology. In addition, with increasing macroeconomic shifts in India’s demographics and the increasing consumption of mobility services, there is an influx of devices in the workspace that need to be addressed. These trends have given rise to the enterprise mobility management (EMM) suite of solutions which enable enterprises to manage their employees' devices, secure their organizations' content, and minimize risks. This research service analyses the emerging trends impacting the rise of EMM solutions in India using a base financial year (FY) of 2015 (from April 2014 to March 2015).
The mobile device management market in India is in its nascent stage and the potential addressable market for these solutions is a significant, untapped space that service providers as well as specialist providers can leverage for fueling growth in their revenue base.
The EMM suite of services and the proliferation of mobility devices in enterprises are key areas of future growth that need to be addressed through either organic or inorganic growth strategies. For the telecom service provider, this market presents great adjacencies which can be leveraged through a partnership and alliance model and by gradually evolving capabilities in the EMM suite.
The evolution of the mobility space has seen a paradigm shift in the way enterprises perceive value from technology. With increasing macroeconomic shifts in the demographics and the consumption of mobility services, there is an influx of devices in the workplace that need to be addressed.
The potential addressable market was pegged at INR crores in FY 2015 in terms of potential enterprise devices and users that are primed to use the enterprise mobility management (EMM) suite of services. However, of this potential revenue, the actual realized revenue in India is still minimal. Enterprises need to be educated and made aware of the need to have a policy around mobility and how mobility can be aligned to their strategic growth objectives.
The mobile device management (MDM) solution was the beginning of the EMM suite portfolio, which covers the gamut of devices, applications, and content. Content is the emerging portfolio that will seek to address the needs of the app-centric and content-driven future enterprises.
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