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Centrica – SWOT Framework Analysis

  • February 2015
  • -
  • Aruvian's R'search
  • -
  • 20 pages

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Centrica Plc is a leading energy company based in the United Kingdom. The company conducts its business through four major business segments namely Centrica Energy, British Gas, Centric Storage and Direct Energy. Centrica Plc generates power through both renewable sources as well as through gas-fired power stations. The company also generates power from nuclear power.

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of Aruvian Research’s SWOT analysis is to identify the key internal and external factors that are important to achieving the objective.

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