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Digital Innovation in Retail

  • April 2015
  • IDATE
Report ID: 2911162

Summary

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Digital Innovation in Retail - Retailers vs OTT players

This report presents how the retail sector is impacted by technologies and what the consequences are for traditional players
The first part of the report provides an overview of the major issues and opportunities for retailers around technologies
The second part presents the technologies seen as key to respond to changes in customer purchase behaviour.
The third and final part outlines the strategy of major bricks-and-mortar players in response to the introduction of online marketplaces.

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