Table of Contents
Video applications over broadband are being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. Video streaming already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.
Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and in early 2016 it had over 75 million subscribers worldwide, with its international presence driving growth.
Besides commercially produced media, users are producing their own videos to share their interests with like-minded people. YouTube proved early on that watching videos on the internet, particularly free user-generated videos, could be hugely popular, and this trend is continuing to grow.
Video streaming over mobile networks is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.
This report provides an insight into the key trends taking place in online and mobile video media. For information on IPTV and home networking systems, see separate report: Digital Media - Broadcasting Transformation - Smart TV, Pay TV and Digital TV Insights.
In January 2016 Facebook further strengthened its video capabilities with the launch of its Facebook Live Video feature ; China Telecom is the largest IPTV provider in terms of subscribers, followed by Orange, AT&T and Verizon; In 2016 the Chinese e-commerce provider Alibaba is expected to launch an online video streaming service known as Tmall Box Office; Amazon began offering download-to-mobile services in September 2015; China's OTT revenues are expected to soar between 2014 and 2020; the US is an interesting market to watch for VoD developments with Hulu, Netflix and Walmart Vudu just some of the players vying for position;
Companies mentioned in this report:
Google YouTube; Facebook; Netflix; Amazon; Hulu; BBC iPlayer; ABC iView; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network); Blinkx; Barnes and Noble; Walt Disney, China Telecom, AT&T, Orange, Verizon.
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