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Switzerland - Mobile Market - Insights, Statistics and Analysis

  • April 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 27 pages

Switzerland's mobile market has undergone a number of changes in recent years, with the operator Salt (formerly Orange Switzerland) having been acquired by NJJ Capital in February 2015, and with Sunrise having been acquired by a private equity firm which completed an IPO in early 2015. In addition, the main cableco UPC Cablecom has entered the mobile market as an MVNO, thus being able to provide a quad-play bundle and so compete more effectively with Sunrise and Swisscom. Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly in line with the expended reach of technologies including HSPA and LTE. Customer use of mobile data services is helping to offset declining ARPU and lower traffic in the SMS segment as consumers adopt a range of OTT messaging services. The regulator has encouraged operators to collaborate on a shared LTE network, so reducing investment costs, while all MNOs have launched commercial LTE services, and have extended LTE-A technologies to increase data throughput. By early 2015 Orange had upgraded much of its LTE infrastructure to LTE-A, offering data at up to 300Mb/s. In addition, spectrum assets held by licenses have been successfully refarmed following the 2012 auction, so consolidating holdings. A further refarming exercise affecting the 2100MHz band is due in 2016.

This report assesses Switzerland's mobile market, presenting an analysis on the regulatory environment and a profile of the main providers. It provides data on service offerings, developments in mobile TV and other new technologies, and provides ARPU and subscriber forecasts to 2017.


Key developments:


Orange Switzerland is rebranded as Salt; Swisscom trials three-band LTE-A offering data at up to 450Mb/s; MNOs join to develop NFC-based payment platform; multiple band spectrum auction raises CHF996 million; Swisscom launches M2M services; UPC Cablecom provides backhaul services for Orange's LTE network; report update includes regulator's 2014 market data; telcos' operating and financial data to Q4 2014; recent market developments.


Companies covered in this report include:


Swisscom Mobile, Salt (Orange Switzerland), Sunrise

Table Of Contents

Switzerland - Mobile Market - Insights, Statistics and Analysis
1. Synopsis
2. Overview of Switzerland's mobile market
2.1 Mobile statistics
2.2 Mobile market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 Licensing
3.1.2 Digital dividend spectrum
3.1.3 Spectrum auctions
3.2 Mobile Number Portability (MNP)
3.3 Fixed-to-mobile call charges
3.4 Roaming
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Network sharing
5. Major mobile operators
5.1 Swisscom Mobile
5.1.1 Network contracts
5.2 Sunrise
5.3 Salt (Orange)
5.3.1 UMTS/3G
5.4 Failed merger of Orange Sunrise
5.5 Mobile Virtual Network Operators (MVNOs)
5.6 Mobile Virtual Network Enablers (MVNEs)
6. Mobile voice services
6.1 Prepaid cards
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 High-Speed Packet Access (HSPA)
8.3 High-Speed Circuit Switched Data (HSCSD)
8.4 Enhanced Data for GSM Evolution (EDGE)
8.5 Long-term Evolution (LTE)
8.6 Mobile TV
8.7 M2M services
9. Mobile applications
9.1 Mobile music
9.2 Location-based services
9.3 Mobile ticketing
9.4 Mobile commerce
9.5 Train network
10. Forecasts
10.1 Forecasts mobile ARPU 2009 - 2015
10.2 Notes on scenario forecasts
11. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile revenue 2000 - 2014
Table 4 Mobile sector investment, UMTS and total 1998 - 2011
Table 5 Mobile voice traffic 2000 - 2014
Table 6 Share of subscribers by MNO 2005 - 2014
Table 7 Mobile spectrum auction 2012
Table 8 Mobile numbers ported 2000 - 2012
Table 9 Mobile termination charges by operator 2006; 2009 - 2011
Table 10 European roaming charges 2007 - 2014
Table 11 Swisscom Mobile blended ARPU 2006 - 2014
Table 12 Swisscom Mobile retail revenue 2003 - 2014
Table 13 Swisscom Mobile subscribers 2006 - 2014
Table 14 Sunrise subscribers 2004 - 2014
Table 15 Sunrise revenue and annual change (DKK) 2006 - 2010
Table 16 Sunrise mobile revenue (CHF) 2009 - 2014
Table 17 Sunrise subscribers ARPU 2011 - 2014
Table 18 Salt mobile subscribers 2000 - 2014
Table 19 Historic Salt mobile revenue (), annual change 2005 - 2011
Table 20 Salt financial data (CHF) 2010 - 2014
Table 21 Salt ARPU 2006 - 2011
Table 22 Salt mobile data as percentage of revenue (historic) 2003 - 2011
Table 23 Historic - Prepaid subscribers and market share 1998 - 2004
Table 24 Prepaid subscribers and market share 2005 - 2014
Table 25 Swisscom mobile retail contract and prepaid subscribers 2006 - 2014
Table 26 Swisscom Mobile prepaid share of subscribers 1998 - 2014
Table 27 Swisscom Mobile sent SMS and MMS 2007 - 2014
Table 28 SMS traffic and annual change 2002 - 2014
Table 29 Average price of SMS 2009 - 2010
Table 30 MMS traffic and annual change 2003 - 2014
Table 31 Mobile internet subscribers by technology 2009 - 2011
Table 32 Mobile data volume (historic) 2008 - 2011
Table 33 Average price per MB sent (historic) 2009 - 2010
Table 34 Forecast mobile ARPU 2009 - 2015
Chart 1 Mobile subscribers and penetration rate 2005 2015
Chart 2 Share of subscribers by MNO 2005 2014
Chart 3 Prepaid subscribers and market share 2003 2014
Chart 4 Swisscom Mobile contract and prepaid subscribers 2006 2014

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