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Convincing employers that office coffee service can increase productivity and morale -and thereby justify the cost associated with office coffee service- remains a key to the industry's future success. But that success can also be actualized by enhancing office coffee service's health halo to leverage association with employer wellness program trends and by demonstrating to employers that keeping employees on site saves them money.

The good news is that, according to Packaged Facts' proprietary consumer research, significant room for growth remains: Many employees view coffee as a productivity tool and view high-quality office coffee as an important perk, but employers still pick up less than half of their workplace ground/whole bean and pod/K-Cup coffee costs. The wildcard concerns the degree K-Cups higher costs may dampen employers' decision to cover them (so far, they are more likely to cover those costs for higher-income employees); K-Cups also need to navigate increasing concerns about plastic waste, opening the door for alternative packaging and bean-to-cup office coffee brewers. But on the heels of several years of steady growth, with these factors in mind, Packaged Facts forecasts the office coffee market to grow 4.5% in both 2015 and 2016.

Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition provides insight on opportunities, challenges and trends shaping the U.S. office coffee service market. Scope of analysis is centered on office coffee service provision and full-time employed office coffee usage and attitudes. In particular, the report:
Provides a market size and forecast for office coffee service, along with sales by product category and number of brewer placements by brewer brand.
Identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees onsite; leveraging employer wellness program trends; challenges associated with the at-home working trend and small business growth; macroeconomic forecasting; coffee commodity and retail price trends; coffeehouse chain performance trends; and challenges facing future K-Cup growth.

Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including top flavors and types.

Analyzes the coffee procurement methods and coffee types used by full-time employed daily coffee drinkers, as well as their frequency of coffee drinking all day versus at work Demographic analysis by company size, population density, frequency of coffee use, and government versus private employment is included, as is analysis by gender, race/ethnicity, region and household income.

Analyzes the degree employers contribute to the cost of coffee made/used at work; and the degree employees use other beverages as well as other products office coffee service providers can provide as a complement to coffee.

Explores employee attitudes related to beverage selection at work; single-cup selection at work; and the importance of high-quality and environmentally friendly coffee at work.

Analyzes leading coffee service providers Aramark, Compass Group, Sodexo and Starbucks.

Table Of Contents

Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition
Chapter 1: Executive Summary
Report Scope
Report Summary
Office coffee service market size and forecast
Opportunities and challenges shaping office coffee service
Opportunity: Enhance employee productivity
Opportunity: Give employees a perk they really want
Opportunity: Keep employees on site or watch money go out the door
Challenge: virtual workspace trend
Opportunity: tap into wellness
Opportunity: macroeconomic forecast
Challenge: lagging growth among small companies
Opportunity: falling office vacancy rates
Neutral: Coffee price outlook
Challenge: Coffeehouse chain performance trends
Neutral: K-cups
Coffee foodservice menu trends
Coffee varieties
Coffee flavors and types
Employee coffee procurement and coffee type analysis
The target market
Coffee procurement in past 7 days, by method/location
Employee coffee type choices
Employer coffee cost contribution and office coffee competition
Employer financial contribution to employee coffee
Competition or complement: other beverages, foods and services
Workplace attitudes: coffee quality, single-cup and beverage selection, and sustainability
Valuing high-quality coffee
Wanting better quality coffee
Single-cup selection
Beverage selection
Sustainable coffee options
Chapter 2: Office Coffee Service Market Size and Forecast
Steady growth
Graph 2-1: Office Coffee Service Revenue, 2007-2016
Coffee grows share of OCS sales
Graph 2-2: Office Coffee Service Revenue, Dollar Share by Product Category, 2007-2014
Branded coffee makes a comeback
Graph 2-3: Office Coffee Service Revenue: Coffee Share by Coffee Type, 2014
Graph 2-4: Office Coffee Service Accounts, by Industry Served, 2008-2014
Brewer placements
Table 2-1: Office Coffee Service Accounts, by Industry Served, 2008-2014
Table 2-2: U.S. Single-Cup Brew Placements, by Marketer, 2010-2014
Chapter 3: Opportunities and Challenges Shaping Office Coffee Service
Opportunity: Enhance employee productivity
Table 3-1: Coffee Influence on Employee Workday Productivity, by Demographic, 2014
Opportunity: Give employees a perk they really want
Table 3-2: Degree Employees View High-Quality Coffee as Important Workplace Perk, by Demographic, 2014
Opportunity: Keep employees on site or watch money go out the door
Low price, quality and convenience drive the fast food restaurant decision
Among restaurants, convenience comes in many forms
For employees, what does it mean?
Restaurant density analysis suggests strong convenience competition
Table 3-3: Restaurant Density, by Restaurant Type: Selected Zip Codes and Locations, 2012
And foretells $1,500 per employee in lost productivity
Table 3-4: Time and Money Lost to Offsite Coffee Run, 2015
Challenge: virtual workspace trend
Trending work-at-home employment
Percentage of employed working only at home continues to increase
Table 3-5: Employed Persons Working At Home and At Workplace, Time Spent Working at Locations,2004-2013
Office coffee service vulnerability
Opportunity: tap into wellness
A trend on the rise
Table 3-6: Employees with Access to Wellness Programs, by Establishment Size and Occupation,2010-2014
Tea provides health and wellness halo
Opportunity: macroeconomic forecast
Graph 3-1: Unemployment, GDP and Inflation Forecast, 2015-2017
Challenge: lagging growth among small companies
Smallest firms have yet to recover from recession declines but growth has returned
Table 3-7: Distribution of Private Sector Firms by Size Class, Population and Percentage Share,2007-2014
Employment share among smallest firms declines
Table 3-8: Distribution of Private Sector Employment by Firm Size Class, Population and Percentage Share, 2007-2014
Opportunity: falling office vacancy rates
Table 3-9: Office Vacancy Rate: Downtown and Suburban, 2012-2014
Neutral: Coffee price outlook
Graph 3-2: Monthly and Annual Coffee Price Trends: 2004-2014
Reflected in consumer price trends
Graph 3-3: Consumer Price Index: Coffee and Roasted Coffee, 2007-2015
Coffee imports
Table 3-10: Coffee Imports, by Product Type Value, Volume and U.S. Dollars per Ton, by Product Type,2010-2014
Challenge: Coffeehouse andcoffee-centric QSR chain performance trends
Same-store restaurant sales comparisons
Coffeehouses continue to grow sales, squeeze more out of locations
Graph 3-4: Dunkin' Donuts, Starbucks and Tim Hortons Annual Same-Store Sales: 2007-2014
Graph 3-5: Dunkin' Donuts, Starbucks and Tim Hortons Cumulative Same-Store Sales: 2007-2014
Neutral: K-cups
But also a cannibal
And increasingly under fire for waste
A Godzilla made of K-Cups
An opening for alternative packaging
And a whole bean renaissance?
Chapter 4: Coffee Foodservice Menu Trends
Coffee on the menu
Overview
Coffee on the menu
Table 4-1: Top Four Coffee Varieties, Penetration by Restaurant Segment, 2014
Coffee varieties
Table 4-2: Top Coffee Varieties, Penetration by Restaurant Segment, 2014
Table 4-3: Top Coffee Varieties, Penetration by Restaurant Segment, 2010-2014
Coffee flavors and types
Table 4-4: Top Coffee Flavors/Types, Penetration by Restaurant Segment, 2014
Table 4-5: Top Coffee Flavors/Types, Penetration by Restaurant Segment, 2010-2014
Chapter 5: Employee Coffee Procurement and Coffee Type Analysis
Coffee drinking frequency: all day versus at work
Targeting a broad audience
Daily coffee consumption analysis
Full-time workers are drinking at least a cup of coffee outside the workplace
Graph 5-1: Full-Time Employee Coffee Drinking Frequency: All Day versus at Work, 2014
Coffee Procurement in Past 7 Days, by Method/Location
Overview
The starter cup
Commute coffee cannibalizes office coffee opportunity
And can target several employees with one purchase
Half of full-time workers make coffee at work
Graph 5-2: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, 2014
Demographic analysis
Younger workers tasked with procuring office coffee
Table 5-1: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Age, 2014
Hispanics are most likely to buy coffee and make coffee at work
Table 5-2: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Race/Ethnicity,2014
Regional differences
Table 5-3: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Region, 2014
Coffee usage frequency
Table 5-4: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Coffee Usage Frequency, 2014
Company/location size impacts where coffee drinkers get their cup
Table 5-5: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Company/Location Size, 2014
Employee coffee type choices
Overview
Coffee pods closing the gap in coffee type usage
Restaurant coffee holds its own
Via gives instant coffee a lift
The reinvention of vending and kiosk coffee
Graph 5-3: Full-Time Employed Coffee Type Choices, 2014
Demographic analysis
Men most likely to use vending style coffees and kiosks
Table 5-6: Full-Time Employed Coffee Type Choices, by Gender, 2014
18-34s show increased usage across spectrum of coffee types
Table 5-7: Full-Time Employed Coffee Type Choices, by Age, 2014
Affluent embrace the pod/k-cup format
Table 5-8: Full-Time Employed Coffee Type Choices, by HH Income, 2014
Instant coffee has strong usage among black demographic
Table 5-9: Full-Time Employed Coffee Type Choices, by Race/Ethnicity, 2014
High frequency coffee drinkers utilize a variety of coffee types
Table 5-10: Full-Time Employed Coffee Type Choices, by Coffee Usage Frequency, 2014
Company/location size
Table 5-11: Full-Time Employed Coffee Type Choices, by Company/Location Size, 2014
Government employees most likely to use restaurant coffee and instant coffee
Table 5-12: Full-Time Employed Coffee Type Choices, by Employment Sector, 2014
The urban work setting is competitive for office coffee
Table 5-13: Full-Time Employed Coffee Type Choices, by Choice and Rural, Suburban and Urban Work Setting, 2014
Chapter 6: Employer Coffee Cost Contribution and Office Coffee Competition
Employer financial contribution to employee coffee
Overview
Less than half of office coffee is paid for by the employer
Pod/k-cup employer contribution lags that for ground/whole bean coffee
Graph 6-1: Employer Financial Contribution to Employee Ground/ Whole Bean and Pod/Single-Cup
Coffee Use, 2014
Demographic analysis: Ground/whole bean
Less affluent are more likely to get employer paid coffee
Table 6-1: Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by HH Income, 2014
Rural employees are the least likely to receive employer paid office coffee
Table 6-2: Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by Population Density, 2014
10-99 employee companies most likely to pay for 100% of ground/whole bean office coffee
Table 6-3: Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by Company Size and Location Size, 2014
Demographic analysis: Coffee pods/k-cups
Affluent are more likely to get employer paid pod coffee
Table 6-4: Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by HH Income, 2014
Employees working in the suburbs are most likely to get employer paid pod coffee
Table 6-5: Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by Population Density, 2014
Company size plays a role
Table 6-6: Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by Company Size and Location Size, 2014
Overview
Water—the healthy choice
Soda remains widely used
Tea emerges as a viable opportunity to compliment office coffee
Energy drinks: the coffee alternative
Smoothies as a meal replacement
Snack culture provides opportunity to build incremental sales
Graph 6-2: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods and Services Used at Work in Past 7 Days, 2014
Demographic analysis
Women are more likely to consume other types of drinks and snacks while at work
Table 6-7: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods and Services Used at Work in Past 7 Days, by Gender, 2014
Younger age groups are most likely to drink energy drinks
Table 6-8: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods and Services Used at Work in Past 7 Days, by Age, 2014
Racial/ethnic differences
Table 6-9: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods and Services Used at Work in Past 7 Days, by Race/Ethnicity, 2014
Employees in the west are more likely to drink a variety of beverages at work
Table 6-10: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods and Services Used at Work in Past 7 Days, by Region, 2014
High frequency coffee drinkers consume a variety of other beverages at work
Table 6-11: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods and Services Used at
Work in Past 7 Days, by Daily Coffee Usage Frequency, 2014
Chapter 7: Workplace Attitudes: Coffee Quality, Single-Cup Selection,
Beverage Selection and Sustainability
Important office coffee attributes
Overview
High-quality coffee
Graph 7-1: Importance of High-Quality Coffee at Work, 2014
Demographic analysis
Table 7-1: Importance of High-Quality Coffee at Work, by Demographic, 2014
Who wants better quality coffee? Room for improvement.
Those who value high quality even more likely to want better coffee
Premium as sustainable
Graph 7-2: Degree of Wanting Better Quality Coffee at Work: All Daily Coffee Drinkers vs. Those Who View High-Quality Coffee as Important, 2014
Demographic analysis: Better coffee in demand
Table 7-2: Degree Employees Want Better Coffee at Work, by Demographic, 2014
Single-cup selection
Graph 7-3: Importance of Single-Cup/K-Cup Selection at Work, 2014
Those who value single-cup/k-cup coffee selection more apt to desire better variety
Graph 7-4: Degree of Wanting More Single-Cup/K-Cup Variety at Work: All Daily Coffee Drinkers vs. Those Who View Good Single-Cup/K-Cup Selection as Important, 2014
Demographic analysis: Employees from large companies seeking single-cup
Table 7-3: Degree Employees Want More Single-Cup/K-Cup Variety at Work, by Demographic, 2014
Beverage selection
Graph 7-5: Importance of Beverage Selection at Work, 2014
Workplace beverage variety needed
Graph 7-6: Degree of Wanting More Beverage Variety at Work: All Daily Coffee Drinkers vs. Those Who
View Beverage Selection as Important, 2014
Sustainable coffee options
Table 7-4: Importance of High-Quality Coffee at Work, by Demographic, 2014
Chapter 8: Office Coffee Service Provider Analysis
Aramark Corp
Sales analysis
Table 8-1: Aramark North American Food and Support Services, Sales by Segment, 2013-2014
Table 8-2: Aramark Business and Industry Clients, Food Services and Facilities Services, 2014
Vending and office refreshments operations
Filterfresh
Compass Group PLC
Compass Group North America
Foodservice strategy
Room for growth
Balance: a wellness solution offering guidance and education
North America Business and Industry Sector
Coffee and refreshment services
Growing by acquisition
Sodexo Inc
Company segmentation
Strong corporate segment growth
Table 8-3: Sodexo North American On-Site Service Solutions Revenue, by Segment, 2013-2014
Foodservice segments
Office coffee service
Starbucks
Table 8-4: Starbucks Revenue: Restaurant and Retail/Foodservice, 2009-2014; Product Type and Geography, 2011-2014
Growing foodservice sales
Home and office delivery
Office coffee and vending
Appendix
Methodology
Consumer survey methodology
Report table interpretation
Color coding
Indexing
Terms and definitions
Supermarkets
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions

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