Table of Contents
Convincing employers that office coffee service can increase productivity and morale -and thereby justify the cost associated with office coffee service- remains a key to the industry's future success. But that success can also be actualized by enhancing office coffee service's health halo to leverage association with employer wellness program trends and by demonstrating to employers that keeping employees on site saves them money.
The good news is that, according to Packaged Facts' proprietary consumer research, significant room for growth remains: Many employees view coffee as a productivity tool and view high-quality office coffee as an important perk, but employers still pick up less than half of their workplace ground/whole bean and pod/K-Cup coffee costs. The wildcard concerns the degree K-Cups higher costs may dampen employers' decision to cover them (so far, they are more likely to cover those costs for higher-income employees); K-Cups also need to navigate increasing concerns about plastic waste, opening the door for alternative packaging and bean-to-cup office coffee brewers. But on the heels of several years of steady growth, with these factors in mind, Packaged Facts forecasts the office coffee market to grow 4.5% in both 2015 and 2016.
Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition provides insight on opportunities, challenges and trends shaping the U.S. office coffee service market. Scope of analysis is centered on office coffee service provision and full-time employed office coffee usage and attitudes. In particular, the report:
Provides a market size and forecast for office coffee service, along with sales by product category and number of brewer placements by brewer brand.
Identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees onsite; leveraging employer wellness program trends; challenges associated with the at-home working trend and small business growth; macroeconomic forecasting; coffee commodity and retail price trends; coffeehouse chain performance trends; and challenges facing future K-Cup growth.
Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including top flavors and types.
Analyzes the coffee procurement methods and coffee types used by full-time employed daily coffee drinkers, as well as their frequency of coffee drinking all day versus at work Demographic analysis by company size, population density, frequency of coffee use, and government versus private employment is included, as is analysis by gender, race/ethnicity, region and household income.
Analyzes the degree employers contribute to the cost of coffee made/used at work; and the degree employees use other beverages as well as other products office coffee service providers can provide as a complement to coffee.
Explores employee attitudes related to beverage selection at work; single-cup selection at work; and the importance of high-quality and environmentally friendly coffee at work.
Analyzes leading coffee service providers Aramark, Compass Group, Sodexo and Starbucks.
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