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The global automotive switches market is estimated to grow at a promising rate of 5.9% from 2014–2019, following growth in the global vehicle production and sales volume. Asia-Oceania was estimated to be the largest market in terms of volume for automotive switches in 2014. China, Japan, and South Korea are the main contributors to the automotive switches market in Asia-Oceania. Several OEMs are expanding in the Asia-Oceania region to cater to the sizable demand in the region. The penetration of touchpad switches is less in the commercial vehicles in China and India as compared to the same in western countries such as U.S. Canada, Germany, U.K., and others. North America was estimated to be the second largest market in terms of volume for switches in 2014, following increased production of vehicles in the region. The market for button switches is estimated to have the highest market share in the global automotive switches market, following increasing installation of electronic systems in passenger cars as well as commercial vehicles.

High demand for switches, growth in commercial and passenger vehicles sales, and increasing installation of switches are the main drivers of the automotive switches market. The automotive switches market has witnessed decent growth in developing countries, as well as developed ones. The global automotive switches market, in terms of volume, was estimated to be at 500.4 million units in 2014. The automotive switches market is growing at a significant rate in North America and Asia-Oceania, owing to increase in vehicle production and sales, while the European and RoW markets are estimated to grow at a decent rate.
In this research study, the automotive switches market is divided into four major segments: by type (knob, lever, button, and touchpad), automotive application (HVAC, indicator, electronic, engine management, and other systems), and region (North America, Europe, Asia-Oceania, and RoW).

This report classifies and defines the automotive switches market size, in terms of volume and value. It provides a comprehensive analysis and insights (both, qualitative and quantitative) into automotive switches. It highlights potential growth opportunities in the coming years, while also reviewing the market drivers, restraints, growth indicators, challenges, market dynamics, competitive landscape, and other key aspects with respect to automotive switches. Along with a quantitative analysis, the report covers qualitative aspects such as value chain analysis, PEST analysis, and Porter’s Five Force analysis for the global automotive switches market.


Key players in the automotive switches market have also been identified and profiled.

Some of the key players include Continental Group (Germany), Delphi Automotive Plc. (U.K.), Panasonic Corporation (Japan), Robert Bosch GmbH (Germany) and TRW Automotive (U.S.). The major strategies adopted by these market players include regional expansion and new product development. The majority of suppliers have adopted organic growth strategies for gaining market share in automotive switches market

Table Of Contents

Automotive Switches Market by Type, Automotive Application, and Region - Global Trends and Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY 15
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.2 SECONDARY DATA 19
2.2.1 KEY SECONDARY SOURCES 19
2.2.2 KEY DATA FROM SECONDARY SOURCES 19
2.3 PRIMARY DATA 20
2.3.1 SAMPLING TECHNIQUES and DATA COLLECTION METHODS 20
2.3.2 PRIMARY PARTICIPANTS 21
2.3.2.1 Key Industry Insights 21
2.4 FACTOR ANALYSIS 22
2.4.1 INTRODUCTION 22
2.4.2 DEMAND SIDE ANALYSIS 22
2.4.2.1 Impact of GDP on commercial vehicle sales 22
2.4.2.2 Urbanization Vs. Passenger Cars per 1,000 people 23
2.4.2.3 Infrastructure: Roadways 25
2.4.3 SUPPLY SIDE ANALYSIS 25
2.4.3.1 Increasing vehicle production in developing countries 26
2.4.4 TECHNOLOGICAL ADVANCEMENTS 26
2.4.5 INFLUENCE OF OTHER FACTORS 27
2.5 MARKET SIZE ESTIMATION 28
3 EXECUTIVE SUMMARY 29
3.1 INTRODUCTION 29

4 PREMIUM INSIGHTS 33
4.1 INTRODUCTION 33
4.2 GROWING OPPORTUNITIES IN GLOBAL AUTOMOTIVE SWITCHES MARKET 33
4.3 GLOBAL AUTOMOTIVE SWITCHES MARKET GROWTH, BY COUNTRY (‘000 UNITS) 34
4.4 GLOBAL AUTOMOTIVE SWITCHES MARKET, BY APPLICATION ($MILLION) 35
4.5 GLOBAL AUTOMOTIVE SWITCHES MARKET, BY REGION, 2019 ($MILLION) 36
4.6 GLOBAL AUTOMOTIVE SWITCHES MARKET, BY VEHICLE TYPE,
2014 VS. 2019 ($MILLION) 37
4.7 GLOBAL AUTOMOTIVE SWITCHES MARKET, BY TYPE, 2014 ($MILLION) 38
4.8 LIFE CYCLE ANALYSIS, BY REGION 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 MARKET SEGMENTATION 41
5.2.1 AUTOMOTIVE SWITCHES MARKET, BY TYPE 41
5.2.2 AUTOMOTIVE SWITCHES MARKET, BY REGION 41
5.2.3 AUTOMOTIVE SWITCHES MARKET, BY AUTOMOTIVE APPLICATION 42
5.3 MARKET DYNAMICS 43
5.3.1 DRIVERS 44
5.3.1.1 Increasing demand for light passenger vehicles and heavy-duty vehicles 44
5.3.1.2 Increasing penetration of electronics in vehicles produced worldwide 44
5.3.1.3 Growing demand of electric vehicles globally 44
5.3.2 RESTRAINTS 45
5.3.2.1 Fluctuating prices of raw materials used in manufacturing switches 45
5.3.3 OPPORTUNITIES 46
5.3.3.1 Partnerships between major OEMs and domestic players 46
5.3.3.2 Growing vehicle sales, production, and parc in emerging countries 46
5.3.4 CHALLENGES 47
5.3.4.1 No as such product differentiation in automotive switches 47
5.4 BURNING ISSUE 47
5.4.1 DISRUPTIVE TECHNOLOGIES SUCH AS VOICE AND GESTURE CONTROL BEING INTRODUCED IN THE MARKET 47
5.5 VALUE CHAIN ANALYSIS 48
5.6 PORTER'S FIVE FORCES ANALYSIS 50
5.6.1 THREAT OF NEW ENTRANTS 51
5.6.2 THREAT OF SUBSTITUTES 51
5.6.3 BARGAINING POWER OF SUPPLIERS 51
5.6.4 BARGAINING POWER OF BUYERS 52
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 52

6 GLOBAL AUTOMOTIVE SWITCHES MARKET, BY TYPE 53
6.1 INTRODUCTION 54
6.1.1 KNOB SWITCH 55
6.1.2 LEVER SWITCH 57
6.1.3 BUTTON SWITCH 58
6.1.4 TOUCHPAD 60
6.1.5 OTHER SWITCHES 61
7 GLOBAL AUTOMOTIVE SWITCHES MARKET, BY AUTOMOTIVE APPLICATION 63
7.1 INTRODUCTION 64
7.2 HVAC SYSTEM SWITCHES 67
7.2.1 AIR CONDITIONER FAN SWITCH 67
7.2.2 AIR CONDITIONER TEMPERATURE SWITCH 68
7.2.3 BLOWER SWITCH 68
7.3 INDICATOR SYSTEM SWITCHES 69
7.3.1 BRAKE LAMP SWITCH 69
7.3.2 GEAR SELECTOR SWITCH 70
7.3.3 REVERSE LAMP SWITCH 70
7.4 ELECTRONIC SYSTEM SWITCHES 71
7.4.1 TRANSMISSION SYSTEM SWITCH 71
7.4.2 INHIBITOR SWITCH 72
7.5 EMS SWITCHES 72
7.5.1 OIL PRESSURE SWITCH 72
7.5.2 THERMO SWITCH 73
7.6 OTHER SWITCHES 73
7.6.1 HOOD SWITCH 73
7.6.2 TRUNK LID SWITCH 74
8 REGIONAL ANALYSIS 75
8.1 INTRODUCTION 76
8.2 PEST ANALYSIS 78
8.2.1 POLITICAL FACTORS 78
8.2.1.1 Asia-Oceania 78
8.2.1.2 North America 78
8.2.1.3 Europe 78
8.2.1.4 Rest of the World 78
8.2.2 ECONOMIC FACTORS 78
8.2.2.1 Asia-Oceania 78
8.2.2.2 North America 78
8.2.2.3 Europe 78
8.2.2.4 Rest of the World 78
8.2.3 SOCIAL FACTORS 79
8.2.3.1 Asia-Oceania 79
8.2.3.2 North America 79
8.2.3.3 Europe 79
8.2.3.4 Rest of the World 79
8.2.4 TECHNOLOGICAL FACTORS 79
8.2.4.1 Asia-Oceania 79
8.2.4.2 North America 79
8.2.4.3 Europe 79
8.2.4.4 Rest of the World 80
8.3 ASIA-OCEANIA 80
8.3.1 CHINA 82
8.3.2 JAPAN 83
8.3.3 SOUTH KOREA 84
8.3.4 INDIA 85
8.4 NORTH AMERICA 86
8.4.1 U.S. 89
8.4.2 CANADA 90
8.4.3 MEXICO 91
8.5 EUROPE 92
8.5.1 GERMANY 95
8.5.2 FRANCE 96
8.5.3 U.K. 97
8.5.4 ITALY 98
8.6 REST OF THE WORLD (ROW) 99
8.6.1 BRAZIL 100
8.6.2 RUSSIA 101
9 COMPETITIVE LANDSCAPE 103
9.1 OVERVIEW 103
9.2 MARKET SHARE ANALYSIS, 2013 104
9.3 COMPETITIVE SITUATION AND TRENDS 105
9.4 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 106
9.5 EXPANSIONS 107
9.6 NEW PRODUCT LAUNCHES 107
9.7 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, and JOINT VENTURES 108
9.8 MERGERS and ACQUISITIONS 110
9.9 SUPPLY CONTRACT 111

10 COMPANY PROFILES 112
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
10.1 INTRODUCTION 112
10.2 PANASONIC CORPORATION 114
10.3 ROBERT BOSCH GMBH 117
10.4 CONTINENTAL AG 121
10.5 ZF FRIEDRICHSHAFEN AG 124
10.6 TRW AUTOMOTIVE HOLDINGS CORP. 127
10.7 DELPHI AUTOMOTIVE PLC 130
10.8 ALPS ELECTRIC CO., LTD 132
10.9 OMRON CORPORATION 134
10.10 HELLA KGAA HUECK and CO. 136
10.11 TOKAI RIKA CO., LTD. 138
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
11 APPENDIX 141
11.1 INSIGHTS OF INDUSTRY EXPERTS 141
11.2 DISCUSSION GUIDE 142
11.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 144
11.4 AVAILABLE CUSTOMIZATIONS 146
11.5 RELATED REPORTS 146

LIST OF TABLES

TABLE 1 IMPACT OF DRIVERS ON THE AUTOMOTIVE SWITCHES MARKET 45
TABLE 2 IMPACT OF RESTRAINTS ON THE AUTOMOTIVE SWITCHES MARKET 45
TABLE 3 IMPACT OF OPPORTUNITIES ON THE AUTOMOTIVE SWITCHES MARKET 47
TABLE 4 IMPACT OF CHALLENGES ON THE AUTOMOTIVE SWITCHES MARKET 47
TABLE 5 AUTOMOTIVE SWITCHES MARKET SIZE, BY VEHICLE TYPE, 2012-2019 (‘000 UNITS) 54
TABLE 6 AUTOMOTIVE SWITCHES MARKET SIZE, BY VEHICLE TYPE, 2012-2019 ($MILLION) 54
TABLE 7 AUTOMOTIVE KNOB SWITCH MARKET SIZE, BY VEHICLE TYPE,
2012-2019 (‘000 UNITS) 56
TABLE 8 AUTOMOTIVE KNOB SWITCH MARKET SIZE, BY VEHICLE TYPE,
2012-2019 ($MILLION) 56
TABLE 9 AUTOMOTIVE LEVER SWITCH MARKET SIZE, BY VEHICLE TYPE,
2012-2019 (‘000 UNITS) 57
TABLE 10 AUTOMOTIVE LEVER SWITCH MARKET SIZE, BY VEHICLE TYPE,
2012-2019 ($MILLION) 58
TABLE 11 AUTOMOTIVE BUTTON SWITCH MARKET SIZE, BY VEHICLE TYPE,
2012-2019 (‘000 UNITS) 59
TABLE 12 AUTOMOTIVE BUTTON SWITCH MARKET SIZE, BY VEHICLE TYPE,
2012-2019 ($MILLION) 59
TABLE 13 AUTOMOTIVE TOUCHPAD MARKET SIZE, BY VEHICLE TYPE, 2012-2019 (‘000 UNITS) 60
TABLE 14 AUTOMOTIVE TOUCHPAD MARKET SIZE, BY VEHICLE TYPE, 2012-2019 ($MILLION) 61
TABLE 15 AUTOMOTIVE OTHER SWITCHES MARKET SIZE, BY VEHICLE TYPE,
2012-2019 (‘000 UNITS) 61
TABLE 16 AUTOMOTIVE OTHER SWITCHES MARKET SIZE, BY VEHICLE TYPE,
2012-2019 ($MILLION) 62
TABLE 17 AUTOMOTIVE SWITCHES MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 64
TABLE 18 AUTOMOTIVE APPLICATION SWITCHES MARKET SIZE, BY SUB-TYPE,
2012-2019 ($MILLION) 65
TABLE 19 AIR CONDITIONER FAN SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 67
TABLE 20 AIR CONDITIONER TEMPERATURE SWITCH MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 68
TABLE 21 BLOWER SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 68
TABLE 22 BRAKE LAMP SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 69
TABLE 23 GEAR SELECTOR SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 70
TABLE 24 REVERSE LAMP SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 70
TABLE 25 TRANSMISSION SYSTEM SWITCH MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 71
TABLE 26 INHIBITOR SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 72
TABLE 27 OIL PRESSURE SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 72
TABLE 28 THERMO SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 73
TABLE 29 HOOD SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 73
TABLE 30 TRUNK LID SWITCH MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 74

TABLE 31 GLOBAL: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 77
TABLE 32 GLOBAL: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 77
TABLE 33 ASIA-OCEANIA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 (‘000 UNITS) 81
TABLE 34 ASIA-OCEANIA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 82
TABLE 35 CHINA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 82
TABLE 36 CHINA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 83
TABLE 37 JAPAN: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 83
TABLE 38 JAPAN: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 84
TABLE 39 SOUTH KOREA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 (‘000 UNITS) 84
TABLE 40 SOUTH KOREA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 85
TABLE 41 INDIA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 85
TABLE 42 INDIA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 86
TABLE 43 NORTH AMERICA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 (‘000 UNITS) 88
TABLE 44 NORTH AMERICA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 88
TABLE 45 U.S.: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 89
TABLE 46 U.S.: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 89
TABLE 47 CANADA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 90
TABLE 48 CANADA: AUTOMOTIVE SWITCHES MARKET SIZE, BY VEHICLE TYPE,
2012-2019 ($MILLION) 90
TABLE 49 MEXICO: AUTOMOTIVE SWITCHES MARKET SIZE, BY VEHICLE TYPE,
2012-2019 (‘000 UNITS) 91
TABLE 50 MEXICO: AUTOMOTIVE SWITCHES MARKET SIZE, BY VEHICLE TYPE,
2012-2019 ($MILLION) 91
TABLE 51 EUROPE: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 94
TABLE 52 EUROPE: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 94
TABLE 53 GERMANY: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 (‘000 UNITS) 95
TABLE 54 GERMANY: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 95
TABLE 55 FRANCE: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 96
TABLE 56 FRANCE: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 96
TABLE 57 U.K.: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 97
TABLE 58 U.K.: AUTOMOTIVE SWITCHES MARKET SIZE, BY VEHICLE TYPE,
2012-2019 ($MILLION) 97
TABLE 59 ITALY: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 98
TABLE 60 ITALY: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 98
TABLE 61 ROW: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 99
TABLE 62 ROW: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 100
TABLE 63 BRAZIL: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 100

TABLE 64 BRAZIL: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 101
TABLE 65 RUSSIA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 (‘000 UNITS) 101
TABLE 66 RUSSIA: AUTOMOTIVE SWITCHES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 102
TABLE 67 EXPANSIONS, 2012-2014 107
TABLE 68 NEW PRODUCT LAUNCHES, 2013-2014 108
TABLE 69 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, and JOINT VENTURES, 2010-2015 109
TABLE 70 MERGERS and ACQUISITIONS, 2010-2014 110
TABLE 71 SUPPLY CONTRACTS, 2010-2013 111
LIST OF FIGURES

FIGURE 1 AUTOMOTIVE SWITCHES MARKET SEGMENTATION 15
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 RESEARCH METHODOLOGY MODEL 18
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
and REGION 20
FIGURE 5 GROSS DOMESTIC PRODUCT (GDP) VS. COMMERCIAL VEHICLE PRODUCTION (CVP) 23
FIGURE 6 URBANIZATION VS. PASSENGER CARS PER 1,000 PEOPLE 24
FIGURE 7 ROAD NETWORK VS. PASSENGER CAR SALES 25
FIGURE 8 VEHICLE PRODUCTION, 2009-2013 26
FIGURE 9 MACRO FACTOR ANALYSIS 27
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 11 KEY COUNTRIES IN THE AUTOMOTIVE SWITCHES MARKET ($MILLION): CHINA HELDTHE LARGEST MARKET SHARE IN 2014 29
FIGURE 12 BUTTON SWITCHES TO DOMINATE THE GLOBAL AUTOMOTIVE SWITCHES MARKET DURING THE FORECAST PERIOD 30
FIGURE 13 AUTOMOTIVE SWITCHES MARKET SHARE: NORTH AMERICA PROJECTED TO BE THE FASTEST-GROWING MARKET ($MILLION) DURING THE FORECAST PERIOD 31
FIGURE 14 LIGHT COMMERCIAL VEHICLES EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2014 TO 2019 IN THE GLOBAL AUTOMOTIVE SWITCHES MARKET 32
FIGURE 15 AUTOMOTIVE SWITCHES MARKET PROJECTED TO GROW AT A HEALTHY CAGR FROM 2014 TO 2019 33
FIGURE 16 THE U.S. IS ESTIMATED TO WITNESS HIGHEST GROWTH DURING THE FORECAST PERIOD 34
FIGURE 17 INDICATOR SWITCHES ACCOUNTS FOR THE HIGHEST SHARE BY VALUE IN THE GLOBAL AUTOMOTIVE SWITCHES MARKET 35
FIGURE 18 ASIA-OCEANIA TO HOLD THE MAXIMUM SHARE IN TERMS OF VALUE IN 2019 36
FIGURE 19 LCV SWITCHES MARKET SIZE, IN TERMS OF VALUE, PROJECTED TO WITNESS A CAGR OF 13.48% DURING THE FORECAST PERIOD 37
FIGURE 20 BUTTON SWITCH ACCOUNTED FOR THE MAXIMUM SHARE ACROSS ALL REGIONS
IN 2014 38
FIGURE 21 ASIA-OCEANIA TO GROW AT A FASTER RATE THAN OTHER REGIONS DURING THE FORECAST PERIOD 39
FIGURE 22 INCREASING DEMAND FOR LIGHT PASSENGER VEHICLES and HEAVY-DUTY VEHICLES TO DRIVE THE MARKET FOR AUTOMOTIVE SWITCHES IN THE FUTURE 43
FIGURE 23 VEHICLE SALES AND VEHICLE PARC IN DEVELOPING NATIONS, MILLION UNITS, 2013 46
FIGURE 24 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING MANUFACTURING
and ASSEMBLY PHASES 49
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS: AUTOMOTIVE SWITCHES MARKET 50
FIGURE 26 GLOBAL: AUTOMOTIVE SWITCHES MARKET SNAPSHOT, BY TYPE 55
FIGURE 27 KNOB SWITCH MARKET: LIGHT COMMERCIAL VEHICLES PROJECTED TO EXPERIENCE THE HIGHEST GROWTH 55
FIGURE 28 PASSENGER CAR IS THE LARGEST MARKET SEGMENT FOR LEVER SWITCHES 57
FIGURE 29 PASSENGER CARS: LARGEST MARKET SEGMENT FOR THE AUTOMOTIVE BUTTON SWITCHES MARKET 58
FIGURE 30 TOUCHPAD: FASTEST GROWING AUTOMOTIVE SWITCHES SEGMENT 60
FIGURE 31 GLOBAL AUTOMOTIVE APPLICATION SWITCHES MARKET SNAPSHOT, BY SUB-TYPE, 2014 VS. 2019 ($MILLION) 66
FIGURE 32 AIR CONDITIONER FAN SWITCH MARKET: NORTH AMERICA PROJECTED TO WITNESS HIGHEST GROWTH, 2014 VS. 2019 ($MILLION) 67
FIGURE 33 REGIONAL BRAKE LAMP SWITCH MARKET, 2014 VS. 2019 ($MILLION) 69
FIGURE 34 ELECTRONIC SYSTEM SWITCHES MARKET, 2014 VS. 2019 ($MILLION) 71
FIGURE 35 REGIONAL SNAPSHOT OF AUTOMOTIVE SWITCHES: MARKET SIZE BY VOLUME(%) GROWTH - (2014-2019): RAPID GROWTH MARKETS EMERGING AS NEW
HOT SPOTS 76
FIGURE 36 CHINA HELD THE LARGEST MARKET SHARE IN ASIA OCEANIA AUTOMOTIVE SWITCHES MARKET 81
FIGURE 37 NORTH AMERICA MARKET SNAPSHOT: FASTEST GROWING MARKET FOR AUTOMOTIVE SWITCHES (2014) 87
FIGURE 38 GERMANY THE LARGEST MARKET FOR AUTOMOTIVE SWITCHES IN THE EUROPEAN REGION (2014) 93
FIGURE 39 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY FROM
2010 TO 2014 103
FIGURE 40 CONTINENTAL GROUP GREW AT THE FASTEST RATE FROM 2008 TO 2013 104
FIGURE 41 REGIONAL REVENUE MIX OF TOP 5 MARKET PLAYERS 112
FIGURE 42 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS (2008-2013) 113
FIGURE 43 PANASONIC CORPORATION: COMPANY SNAPSHOT 114
FIGURE 44 PANASONIC CORPORATION: SWOT ANALYSIS 116
FIGURE 45 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 117
FIGURE 46 ROBERT BOSCH GMBH: SWOT ANALYSIS 120
FIGURE 47 CONTINENTAL AG: COMPANY SNAPSHOT 121
FIGURE 48 CONTINENTAL AG: SWOT ANALYSIS 123
FIGURE 49 ZF FRIEDRICHSHAFEN AG: COMPANY SNAPSHOT 124
FIGURE 50 ZF FRIEDRICHSHAFEN AG: SWOT ANALYSIS 126
FIGURE 51 TRW AUTOMOTIVE: COMPANY SNAPSHOT 127
FIGURE 52 TRW AUTOMOTIVE: SWOT ANALYSIS 129
FIGURE 53 DELPHI AUTOMOTIVE PLC: COMPANY SNAPSHOT 130
FIGURE 54 ALPS ELECTRIC CO., LTD.: COMPANY SNAPSHOT 132
FIGURE 55 OMRON CORPORATION: COMPANY SNAPSHOT 134
FIGURE 56 HELLA KGAA HUECK and CO.: COMPANY SNAPSHOT 136
FIGURE 57 TOKAI RIKA CO., LTD.: COMPANY SNAPSHOT 138

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