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  4. > Roof Coating Market by Type, Technology, Roof Type, Equipment Application & Geography - Global Forecast to 2020

The demand for cool roof coating has attracted significant demand in recent times; particularly because reducing energy consumption has become the primary goal of many countries and companies, especially in the U.S. Protective roof coating helps enhance the economic life of roofs by protecting them from UV degradation. Using a roof coat helps organizations to meet their sustainability goals by reducing wastage of resources, such as energy and money. Roof coatings also help repair roof leaks, reduce roof surface temperatures, reflect solar radiation, and reduce cooling loads, and in turn, reduce energy consumption.

Major roof coating associations are focusing on spreading awareness about roof coatings, their benefits, and cost-effectiveness. They are also giving importance to the “do-it-yourself” application process, which allows the end user to apply the roof coat himself, given the proper information and training. There are also some manufacturers that are associated with providing roof coating training to contractors and individuals. Consulting services are also provided by manufacturers to help consumers choose the most effective coating for their roof.

The bigger players in the market have a strong distribution network across the world and the financial strength to sustain them. The same cannot be said about new entrants in the market. For the roof coating industry, it is essential to have a strong distribution network to enable timely delivery of the product to customers, whenever needed. New entrants find it difficult to compete against established players in this regard.
The players in the global roof coating industry are well-established. It is very difficult for new players to enter the market and compete with established players. Even end users prefer products from established players, rather than new players.

The key players adopted inorganic growth strategies, such as acquisitions and partnerships & agreements to increase their presence in the market. These companies aim at strengthening their position in the developed markets of Europe and North America and on entering the emerging roof coating markets of the Asia-Pacific region and the Middle East. They invest considerably to acquire coating businesses of local as well as established market players to reinforce their market position in the particular region.

Increasing disposable incomes of people in developing countries, regulations to incorporate cool roofing, and changing preferences of people towards sustainable building techniques, drive the growth of the roof coating market. Lack of awareness about roof coating is the biggest challenge faced by players in the market.
The global roof coating market is marked with intense competition due to the presence of a large number of both, big and small firms. New product launches, mergers & acquisitions, and partnerships and expansions are the key strategies adopted by market players to ensure their growth in the market. The key players in the market are AkzoNobel NV (The Netherlands), PPG Industries, Inc. (U.S.), Sherwin-Williams (U.S.), Valspar Corporation (U.S.), BASF SE (Germany), Nippon Paint Co. Ltd (Japan), RPM International Inc. (U.S.), The Dow Chemical Company (U.S.), and Hempel A/S (Denmark). In this report, the global roof coating market is segmented into type, roof type, application, and geography.

Table Of Contents

Roof Coating Market by Type, Technology, Roof Type, Equipment Application and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 18
1.3 STUDY SCOPE 18
1.3.1 GEOGRAPHIC SCOPE 19
1.3.2 PERIODIZATION CONSIDERED FOR THE ROOF COATING MARKET 20
1.4 CURRENCY CONSIDERED FOR THE ROOF COATING MARKET 20
1.5 STAKEHOLDERS 20
1.6 LIMITATIONS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Key Data from Secondary Sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Key Data from Primary Sources 23
2.1.2.2 Key Industry Insights 24
2.2 FACTOR ANALYSIS 25
2.2.1 INTRODUCTION 25
2.2.2 OVERVIEW OF THE PARENT INDUSTRY 25
2.2.2.1 Key Segments of the Protective Coating Market (2014) 25
2.2.2.2 Region-wise Distribution of the Protective Coating Industry (2014) 25
2.2.3 DEMAND-SIDE ANALYSIS 26
2.2.3.1 Rising Population 27
2.2.3.2 Increase in Gross Domestic Product 27
2.2.4 SUPPLY-SIDE ANALYSIS 27
2.2.4.1 Regulations 28
2.2.4.2 Research and Development 28
2.3 MARKET SIZE ESTIMATION 28
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 30
2.5 MARKET SHARE ESTIMATION 31
2.6 RESEARCH ASSUMPTIONS and LIMITATIONS 32
2.6.1 ASSUMPTIONS OF THE RESEARCH STUDY 32
2.6.2 LIMITATIONS OF THE RESEARCH STUDY 33

3 EXECUTIVE SUMMARY 34
3.1 THE GLOBAL ROOF COATING MARKET WAS $916.20 MILLION IN 2014 34
3.2 THE MARKET FOR ELASTOMERIC AND PLASTIC ROOF COATING TO GROW AT THE HIGHEST CAGR 36
3.3 CHINA REMAINS THE FASTEST GROWING MARKET FOR ROOF COATINGS IN 2014 37
4 PREMIUM INSIGHTS 39
4.1 EMERGING ECONOMIES OFFER ATTRACTIVE OPPORTUNITIES IN THE ROOF COATING MARKET 39
4.2 NON-RESIDENTIAL SECTOR OCCUPIES MORE THAN 90% OF THE OVERALL ROOF COATING MARKET 40
4.3 BITUMINOUS AND TILES SEGMENTS CAPTURED LARGEST SHARE IN THE EMERGING ASIA-PACIFIC MARKET IN 2014 41
4.4 CHINA IS PROJECTED TO BE THE FASTEST GROWING COUNTRY FOR ROOF COATING MARKET, 2015-2020 42
4.5 EMERGING MARKETS ARE ESTIMATED TO GROW AT A FASTER RATE THAN DEVELOPED MARKETS 43
4.6 ROOF COATING MARKET LIFE CYCLE ANALYSIS, BY REGION: ASIA-PACIFIC IS WITNESSING HIGH GROWTH 44
5 MARKET OVERVIEW 45
5.1 INTRODUCTION 46
5.2 EVOLUTION OF ROOF COATING 46
5.3 MARKET SEGMENTATION 47
5.3.1 TYPES OF ROOF COATING 47
5.3.1.1 Elastomeric and Plastic 47
5.3.1.2 Bituminous 48
5.3.1.3 Tiles 48
5.3.1.4 Metal 48
5.3.1.5 Others 48
5.3.2 ROOF COATING MATERIALS BY SOLUTION TECHNOLOGY 48
5.3.2.1 Water-based Coating 48
5.3.2.2 Solvent-based Coating 48
5.3.3 TYPES OF ROOFS 49
5.3.3.1 Low Sloped Roof 49
5.3.3.2 Steep Sloped Roof 49
5.3.3.3 Others 49
5.3.4 EQUIPMENT USED IN ROOF COATING MARKET 49
5.3.4.1 Airless Sprayers 49
5.3.4.2 Rollers and Brushes 49
5.3.4.3 Others 49

5.3.5 APPLICATIONS OF ROOF COATING 50
5.3.5.1 Residential 50
5.3.5.2 Commercial 50
5.3.5.3 Hospitality 50
5.3.5.4 Healthcare 50
5.3.5.5 Others 50
5.4 MARKET DYNAMICS 51
5.4.1 DRIVERS 52
5.4.1.1 Recovery of Global Economy - Emergence of the Asia-Pacific Region Resulted in Increased Demand of Roof Coatings Globally 52
5.4.1.2 Regulatory Compliance to Incorporate Cool Roof Technology 52
5.4.1.3 New Constructions, Housing Activities, and Other Affluences 52
5.4.1.4 High Growth in the Asia-Pacific Region 52
5.4.2 RESTRAINTS 53
5.4.2.1 Prolonged Recession in Some Parts of Europe 53
5.4.2.2 Cultural and Operational Differences Between Asian and Western Countries 53
5.4.3 OPPORTUNITIES 54
5.4.3.1 Emergence of New Technologies 54
5.4.3.2 Green Roof Coatings 54
5.4.3.3 Asia-Pacific Region is Projected to See the Maximum Amount of New Constructions, Both, Commercial and Non-commercial 54
5.4.4 CHALLENGES 55
5.4.4.1 Controlling Prices to Ensure Affordability 55
6 INDUSTRY TRENDS 56
6.1 INTRODUCTION 56
6.2 SUPPLY CHAIN 56
6.2.1 PRODUCT DEVELOPMENT and DISTRIBUTION ARE AN INTEGRAL PART OF THE SUPPLY CHAIN IN THE ROOF COATING MARKET 57
6.3 INDUSTRY INSIGHTS 57
6.4 PORTER'S FIVE FORCES ANALYSIS 58
6.4.1 BARGAINING POWER OF BUYERS 58
6.4.2 INTENSITY OF COMPETITIVE RIVALRY 59
6.4.3 BARGAINING POWER OF SUPPLIERS 59
6.4.4 THREAT OF NEW ENTRANTS 60
6.4.5 THREAT OF SUBSTITUTES 60
6.5 STRATEGIC BENCHMARKING 61
6.5.1 STRATEGIC ACQUISITIONS, AGREEMENTS, PARTNERSHIPS, INVESTMENTS and EXPANSIONS 61

7 ROOF COATING MARKET, BY TYPE OF ROOF COATING 62
7.1 INTRODUCTION 63
7.1.1 GLOBAL ROOF COATING MARKET IS PROJECTED TO GROW AT A CAGR OF 5.86% IN TERMS OF VALUE, 2015-2020 63
7.1.2 ELASTOMERIC and PLASTIC SEGMENT IS ESTIMATED TO GROW AT A CAGR OF AROUND 5.32% IN TERMS OF VOLUME, 2015-2020 64
7.2 ELASTOMERIC and PLASTIC 64
7.2.1 SUPERIOR ELASTIC PROPERTIES ARE HELPING THE SEGMENT GROW FASTER 64
7.2.2 ASIA-PACIFIC THE MARKET IS LUCRATIVE IN TERMS OF GROWTH 65
7.3 BITUMINOUS 66
7.3.1 IMPROVED ADHESION AND GAP FILLING MAKE THE SEGMENT ONE OF THE MAJOR ONES IN ROOF COATING 66
7.3.2 BITUMINOUS COATINGS HELD THE LARGEST MARKET SHARE 66
7.4 TILES 67
7.4.1 TILES HELD THE LARGEST MARKET SHARE IN 2014 67
7.4.2 PROJECTED TO GROW AT A CAGR OF MORE THAN 5% 67
7.5 METAL 68
7.5.1 APPLICATION OF ROOF COATING OVER METAL COATING HELPS INCREASE THE LIFE OF THE ROOFS 68
7.5.2 ASIA PACIFIC IS PROJECTED TO GROW AT A FASTER RATE THAN COMPARED TO OTHER REGIONS 68
7.6 OTHER ROOF COATINGS 69
7.6.1 GROWING AWARENESS ABOUT ROOF COATINGS HELPS THE MARKET FOR OTHER TYPES OF ROOF COATINGS GROW 69
8 ROOF COATING MARKET, BY SOLUTION TECHNOLOGY 70
8.1 INTRODUCTION 71
8.1.1 SOLVENT-BASED ROOF COATINGS ACCOUNTED FOR THE LARGEST MARKET SHARE 71
8.2 WATER-BASED SOLUTIONS 73
8.3 SOLVENT-BASED SOLUTIONS 74
8.3.1 EXPERIENCING LOWER CAGR DUE TO ENVIRONMENTAL REGULATIONS 74
8.3.2 REDUCING VOC CONTENT WILL POSE A SIGNIFICANT CHALLENGE TO THE COMPANIES 74
9 ROOF COATING MARKET, BY ROOF TYPE 76
9.1 INTRODUCTION 77
9.2 LOW SLOPED ROOFS 78
9.2.1 LOW SLOPED ROOFS ARE PROMINENT USERS OF ROOF COATING GLOBALLY 79
9.2.2 EASIER TO APPLY ROOF COATING ON LOW SLOPED ROOFS AS COMPARED TO STEEP SLOPED ROOFS 79

9.3 STEEP SLOPED ROOFS 80
9.3.1 BETTER WATER SHEDDING PROPERTIES MAKE THE SEGMENT A KEY ONE 80
9.3.2 NORTH AMERICA IS THE MOST PROMINENT REGION FOR STEEP SLOPED ROOFS 81
9.4 OTHER ROOF TYPES 82
9.4.1 THIS SEGMENT COMPRISES OF RELIGIOUS, ANCIENT, AND OTHER ARCHITECTURAL APPLICATIONS 82
10 ROOF COATING MARKET, BY EQUIPMENT 83
10.1 INTRODUCTION 84
10.1.1 AIRLESS SPRAYERS ACCOUNTED FOR THE MAJOR MARKET SHARE 84
10.2 AIRLESS SPRAYERS 85
10.2.1 UNIFORM APPLICATION OF COAT MAKES THIS SEGMENT A PROMINENT ONE 85
10.3 ROLLERS and BRUSHES 86
10.3.1 THE MARKET SHARE OF ROLLERS and BRUSHES IS ESTIMATED TO INCREASE DUE TO EASY AND CHEAP AVAILABILITY 86
10.4 OTHERS 87
11 ROOF COATING MARKET, BY APPLICATION 88
11.1 INTRODUCTION 89
11.1.1 HOSPITALITY AND HEALTHCARE ARE TWO KEY APPLICATION MARKETS FOR ROOF COATING 89
11.2 RESIDENTIAL 90
11.2.1 FAMILY HOUSING SECTOR IS ONE KEY AREA FOR RESIDENTIAL ROOF COATING MARKET 90
11.3 COMMERCIAL 91
11.3.1 COMMERCIAL SECTOR OCCUPIED THE LARGEST SHARE AMONGST ALL APPLICATIONS 91
11.3.2 COMMERCIAL SECTOR IS ESTIMATED TO BE RAPIDLY GROWING IN THE NEXT FEW YEARS 92
11.4 HOSPITALITY 93
11.4.1 HOSPITALITY - FLOURISHING MARKET IN THE WORLD 93
11.5 HEALTHCARE 94
11.5.1 ENERGY SAVING AND OTHER HEALTH RELATED ISSUES MAKE ROOF COATING IMPORTANT FOR THE HEALTHCARE SEGMENT 94
11.6 EDUCATIONAL INSTITUTES 95
11.7 OTHERS 96
12 ROOF COATING MARKET, BY REGION 97
12.1 INTRODUCTION 98
12.1.1 GLOBAL ROOF COATING MARKET IS PROJECTED TO GROW AT A CAGR OF 5.86% FROM 2015 TO 2020, IN TERMS OF VALUE 99
12.2 PEST ANALYSIS 100
12.2.1 POLITICAL/LEGAL FACTORS 100
12.2.1.1 Regulatory Bodies 100
12.2.2 ECONOMIC FACTORS 100
12.2.2.1 Emerging Economies 100
12.2.2.2 Cost-effectiveness 100
12.2.3 SOCIAL FACTORS 100
12.2.3.1 Human Health Concerns 100
12.2.4 TECHNOLOGICAL FACTORS 100
12.2.4.1 RandD Initiatives 100
12.3 NORTH AMERICA 101
12.3.1 U.S. 108
12.3.2 CANADA 108
12.3.3 MEXICO 109
12.4 EUROPE 109
12.4.1 GERMANY 115
12.4.2 FRANCE 115
12.4.3 U.K. 115
12.4.4 OTHERS 116
12.5 ASIA-PACIFIC 116
12.5.1 CHINA 124
12.5.2 INDIA 124
12.5.3 AUSTRALIA 125
12.5.4 JAPAN 125
12.5.5 OTHERS 125
12.6 REST OF THE WORLD 125
12.6.1 BRAZIL 132
12.6.2 SAUDI ARABIA 132
12.6.3 OMAN 132
12.6.4 ARGENTINA 132
12.6.5 OTHER COUNTRIES IN ROW 132
13 COMPETITIVE LANDSCAPE 133
13.1 INTRODUCTION 133
13.2 MARKET SHARE ANALYSIS: ROOF COATING MARKET 135
13.2.1 SMALL COMPANIES - NO LONGER MINNOWS 135
13.2.2 BASF S.E HELD THE LEADING POSITION IN THE ROOF COATING MARKET 135
13.3 COMPETITIVE SITUATIONS AND TRENDS 136
13.3.1 PRESENCE OF A LARGE NUMBER OF PLAYERS MAKES THE MARKET MORE COMPETITIVE 136
13.3.2 COMPANIES ADOPTED VARIOUS STRATEGIES TO EXPAND THEIR BUSINESS 136
13.3.3 MERGERS AND ACQUISITIONS 138
13.3.3.1 Mergers and Acquisitions - the key strategy for companies across the world 138

13.3.4 EXPANSIONS 138
13.3.4.1 Expansions helped the companies increase their presence in the market 138
13.3.5 NEW PRODUCT DEVELOPMENT 139
13.3.6 PARTNERSHIPS, AGREEMENTS, AND JOINT VENTURES 140
14 COMPANY PROFILES 141
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
14.1 INTRODUCTION 141
14.2 AKZONOBEL N.V. 142
14.3 THE VALSPAR CORPORATION 145
14.4 BASF SE 147
14.5 THE DOW CHEMICAL COMPANY 150
14.6 NIPPON PAINT CO. LTD. 153
14.7 PPG INDUSTRIES, INC. 156
14.8 GRACO INC. 159
14.9 THE SHERWIN-WILLIAMS COMPANY 162
14.10 RPM INTERNATIONAL INC. 165
14.11 HEMPEL A/S. 168
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
15 APPENDIX 171
15.1 INSIGHTS OF INDUSTRY EXPERTS 171
15.2 DISCUSSION GUIDE 172
15.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 174
15.4 AVAILABLE CUSTOMIZATIONS 174
15.5 RELATED REPORTS 175

LIST OF TABLES

TABLE 1 RECOVERY OF GLOBAL ECONOMY HAS PLAYED A MAJOR ROLE IN DRIVING THE GROWTH OF THE ROOF COATING MARKET 52
TABLE 2 PROLONGED RECESSION IN SOME PARTS OF EUROPE IS A KEY RESTRAINING FACTOR FOR THE ROOF COATING MARKET 53
TABLE 3 ROOF COATING MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 63
TABLE 4 ROOF COATING MARKET SIZE, BY TYPE, 2013-2020 (KT) 64
TABLE 5 ELASTOMERIC and PLASTIC ROOF COATING MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 65
TABLE 6 ELASTOMERIC and PLASTIC ROOF COATING MARKET SIZE, BY REGION,
2013-2020 (KT) 65
TABLE 7 BITUMINOUS ROOF COATING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 66
TABLE 8 BITUMINOUS ROOF COATING MARKET SIZE, BY REGION, 2013-2020 (KT) 66
TABLE 9 TILE ROOF COATING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 67
TABLE 10 TILE ROOF COATING MARKET SIZE, BY REGION, 2013-2020 (KT) 67
TABLE 11 METAL ROOF COATING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 68
TABLE 12 METAL ROOF COATING MARKET SIZE, BY REGION, 2013-2020 (KT) 68
TABLE 13 OTHER ROOF COATINGS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 69
TABLE 14 OTHER ROOF COATINGS MARKET SIZE, BY REGION, 2013-2020 (KT) 69
TABLE 15 ROOF COATING MARKET SIZE, BY SOLUTION TECHNOLOGY, 2013-2020 ($MILLION) 71
TABLE 16 ROOF COATING MARKET SIZE, BY SOLUTION TECHNOLOGY, 2013-2020 (KT) 72
TABLE 17 WATER-BASED SOLUTIONS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 73
TABLE 18 WATER-BASED SOLUTIONS MARKET SIZE, BY REGION, 2013-2020 (KT) 74
TABLE 19 SOLVENT-BASED SOLUTIONS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 74
TABLE 20 SOLVENT-BASED SOLUTIONS MARKET SIZE, BY REGION, 2013-2020 (KT) 75
TABLE 21 ROOF COATING MARKET SIZE, BY ROOF TYPE, 2013-2020 ($MILLION) 77
TABLE 22 ROOF COATING MARKET SIZE, BY ROOF TYPE, 2013-2020 ( KT) 77
TABLE 23 LOW SLOPED ROOF COATING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 79
TABLE 24 LOW SLOPED ROOF COATING MARKET SIZE, BY REGION, 2013-2020 (KT) 80
TABLE 25 STEEP SLOPED ROOF COATING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 81
TABLE 26 STEEP SLOPED ROOF COATING MARKET SIZE, BY REGION, 2013-2020 (KT) 81
TABLE 27 OTHER ROOF TYPES MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 82
TABLE 28 OTHER ROOF TYPES MARKET SIZE, BY REGION, 2013-2020 (KT) 82
TABLE 29 ROOF COATING MARKET SIZE, BY EQUIPMENT TYPE, 2013-2020 ($MILLION) 84
TABLE 30 ROOF COATING MARKET SIZE, BY EQUIPMENT TYPE, 2013-2020 (KT) 84
TABLE 31 AIRLESS SPRAYERS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 85
TABLE 32 AIRLESS SPRAYERS MARKET SIZE, BY REGION, 2013-2020 (KT) 85
TABLE 33 BRUSHES and ROLLERS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 86
TABLE 34 BRUSHES and ROLLERS MARKET SIZE, BY REGION, 2013-2020 (KT) 86
TABLE 35 OTHER ROOF COATING EQUIPMENT MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 87

TABLE 36 OTHER ROOF COATING EQUIPMENT MARKET SIZE, BY REGION, 2013-2020 (KT) 87
TABLE 37 ROOF COATING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 89
TABLE 38 ROOF COATING MARKET SIZE, BY APPLICATIONS, 2013-2020 (KT) 90
TABLE 39 ROOF COATING APPLICATIONS IN RESIDENTIAL SECTOR, BY REGION,
2013-2020 ($MILLION) 90
TABLE 40 ROOF COATING APPLICATIONS IN RESIDENTIAL SECTOR, BY REGION,
2013-2020 (KT) 91
TABLE 41 ROOF COATING APPLICATIONS IN COMMERCIAL SECTOR, BY REGION,
2013-2020 ($MILLION) 92
TABLE 42 ROOF COATING APPLICATIONS IN COMMERCIAL SECTOR, BY REGION,
2013-2020 (KT) 92
TABLE 43 ROOF COATING APPLICATIONS IN HOSPITALITY SECTOR, BY REGION,
2013-2020 ($MILLION) 93
TABLE 44 ROOF COATING APPLICATIONS IN HOSPITALITY SECTOR, BY REGION,
2013-2020 (KT) 93
TABLE 45 ROOF COATING APPLICATIONS IN HEALTHCARE SECTOR, BY REGION,
2013-2020 ($MILLION) 94
TABLE 46 ROOF COATING APPLICATIONS IN HEALTHCARE SECTOR, BY REGION,
2013-2020 (KT) 94
TABLE 47 ROOF COATING APPLICATIONS IN EDUCATIONAL INSTITUTES SECTOR, BY REGION, 2013-2020 ($MILLION) 95
TABLE 48 ROOF COATING APPLICATIONS IN EDUCATIONAL INSTITUTES SECTOR, BY REGION, 2013-2020 (KT) 95
TABLE 49 ROOF COATING APPLICATIONS IN OTHER SECTORS, BY REGION,
2013-2020 ($MILLION) 96
TABLE 50 ROOF COATING APPLICATIONS IN OTHER SECTORS, BY REGION, 2013-2020 (KT) 96
TABLE 51 ROOF COATING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 99
TABLE 52 ROOF COATING MARKET SIZE, BY REGION, 2013-2020 (KT) 99
TABLE 53 NORTH AMERICA: ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 103
TABLE 54 NORTH AMERICA: ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 103
TABLE 55 NORTH AMERICA: ELASTOMERIC ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 104
TABLE 56 NORTH AMERICA: ELASTOMERIC ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 (KT) 104
TABLE 57 NORTH AMERICA: BITUMINOUS ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 105
TABLE 58 NORTH AMERICA: BITUMINOUS ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 (KT) 105
TABLE 59 NORTH AMERICA: TILES MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 105
TABLE 60 NORTH AMERICA: TILES MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 106
TABLE 61 NORTH AMERICA: METAL ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 106
TABLE 62 NORTH AMERICA: METAL ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 (KT) 107
TABLE 63 NORTH AMERICA: OTHER ROOF COATINGS MARKET SIZE , BY COUNTRY,
2013-2020 ($MILLION) 107

TABLE 64 NORTH AMERICA: OTHER ROOF COATINGS MARKET SIZE , BY COUNTRY,
2013-2020 (KT) 108
TABLE 65 EUROPE: ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 109
TABLE 66 EUROPE: ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 110
TABLE 67 EUROPE: ELASTOMERIC ROOF COATING MARKET, BY COUNTRY,
2013-2020 ($MILLION) 110
TABLE 68 EUROPE: ELASTOMERIC ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 (KT) 111
TABLE 69 EUROPE: BITUMINOUS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 111
TABLE 70 EUROPE: BITUMINOUS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 112
TABLE 71 EUROPE: TILES MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 112
TABLE 72 EUROPE: TILES MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 113
TABLE 73 EUROPE: METAL ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 113
TABLE 74 EUROPE: METAL ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 114
TABLE 75 EUROPE: OTHER ROOF COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 114
TABLE 76 EUROPE: OTHER ROOF COATINGS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 115
TABLE 77 ASIA-PACIFIC: ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 118
TABLE 78 ASIA-PACIFIC: ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 118
TABLE 79 ASIA-PACIFIC: ELASTOMERIC ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 119
TABLE 80 ASIA-PACIFIC: ELASTOMERIC ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 (KT) 119
TABLE 81 ASIA-PACIFIC: BITUMINOUS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 119
TABLE 82 ASIA-PACIFIC: BITUMINOUS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 121
TABLE 83 ASIA-PACIFIC: TILES MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 121
TABLE 84 ASIA-PACIFIC: TILES MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 122
TABLE 85 ASIA-PACIFIC: METAL ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 122
TABLE 86 ASIA-PACIFIC: METAL ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 123
TABLE 87 ASIA-PACIFIC: OTHER ROOF COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 123
TABLE 88 ASIA-PACIFIC: OTHER ROOF COATINGS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 124
TABLE 89 ROW: ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 126
TABLE 90 ROW: ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 126
TABLE 91 ROW: ELASTOMERIC ROOF COATING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 127
TABLE 92 ROW: ELASTOMERIC ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 127
TABLE 93 ROW: BITUMINOUS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 128
TABLE 94 ROW: BITUMINOUS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 128
TABLE 95 ROW: TILES MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 129
TABLE 96 ROW: TILES MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 129
TABLE 97 ROW: METAL ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 130
TABLE 98 ROW: METAL ROOF COATING MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 130
TABLE 99 ROW: OTHER ROOF COATINGS MARKET SIZE , BY COUNTRY, 2013-2020 ($MILLION) 131
TABLE 100 ROW: OTHER ROOF COATINGS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 131
TABLE 101 MERGERS AND ACQUISITIONS, 2012-2014 138
TABLE 102 EXPANSIONS, 2012-2014 138
TABLE 103 NEW PRODUCT DEVELOPMENT, 2012-2014 139
TABLE 104 PARTNERSHIPS, AGREEMENTS and JOINT VENTURES, 2012-2014 140
LIST OF FIGURES

FIGURE 1 ROOF COATING MARKET, BY ROOF COATING TYPE 18
FIGURE 2 ROOF COATING MARKET, BY TYPE OF SOLUTION TECHNOLOGY 18
FIGURE 3 ROOF COATING MARKET, BY TYPE OF ROOF 18
FIGURE 4 ROOF COATING MARKET, BY TYPE OF EQUIPMENT 19
FIGURE 5 ROOF COATING MARKET, BY APPLICATION 19
FIGURE 6 ROOF COATING MARKET: RESEARCH DESIGN 21
FIGURE 7 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
and REGION 24
FIGURE 8 IMPACT OF KEY FACTORS INFLUENCING THE PARENT INDUSTRY, 2014 26
FIGURE 9 GLOBAL POPULATION PROJECTED TO REACH ?9.5 BILLION BY 2050 27
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 29
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 29
FIGURE 12 DATA TRIANGULATION METHODOLOGY 31
FIGURE 13 LIMITATIONS OF THE RESEARCH STUDY 33
FIGURE 14 EVOLUTION OF ROOF COATING 35
FIGURE 15 ROOF COATING MARKET SNAPSHOT (2014 VS. 2020): MARKET FOR ELASTOMERIC and PLASTIC TO GROW AT THE HIGHEST CAGR 36
FIGURE 16 CHINA REMAINS THE FASTEST-GROWING MARKET FOR ROOF COATINGS, 2014 37
FIGURE 17 LEADING MARKET PLAYERS ADOPTED MERGERS and ACQUISITIONS AS THE KEY STRATEGY DURING 2012-2015 38
FIGURE 18 EMERGING ECONOMIES OFFER ATTRACTIVE OPPORTUNITIES IN THE ROOF COATING MARKET (2015-2020) 39
FIGURE 19 BITUMINOUS AND TILES SEGMENTS CAPTURED LARGEST SHARE IN THE EMERGING ASIA-PACIFIC MARKET IN 2014 41
FIGURE 20 CHINA IS PROJECTED TO BE THE FASTEST GROWING MARKET FOR ROOF COATING, 2015-2020 42
FIGURE 21 EMERGING MARKETS TO GROW FASTER THAN DEVELOPED MARKETS (2015-2020) 43
FIGURE 22 THE ROOF COATING MARKET IN ASIA-PACIFIC REGION IS EXPERIENCING HIGH GROWTH DURING THE FORECAST PERIOD 44
FIGURE 23 EVOLUTION OF ROOF COATING 46
FIGURE 24 ROOF COATING MARKET SEGMENTATION 47
FIGURE 25 RECOVERY OF GLOBAL ECONOMY, EMERGENCE OF ASIA-PACIFIC REGION, RESULT IN INCREASED DEMAND OF ROOF COATINGS GLOBALLY 51
FIGURE 26 PRODUCT DEVELOPMENT and DISTRIBUTION ARE AN INTEGRAL PART OF THE SUPPLY CHAIN IN THE ROOF COATING MARKET 57
FIGURE 27 PORTER'S FIVE FORCES ANALYSIS 58
FIGURE 28 STRATEGIC EXPANSIONS and ACQUISITIONS OF KEY COMPANIES (2010-2015) 61
FIGURE 29 NORTH AMERICA LED THE GLOBAL ROOF COATING MARKET, IN TERMS OF VOLUME IN 2014 72
FIGURE 30 WATER-BASED SOLUTIONS: OVERVIEW 73
FIGURE 31 NORTH AMERICA HELD THE LARGEST SHARE IN ROOF COATING MARKET,
BY VALUE (2014) 78
FIGURE 32 HIGH DEMAND FOR ROOF COATING FOR APPLICATION ON LOW SLOPED ROOFS (2013-2020) 79
FIGURE 33 GEOGRAPHIC SNAPSHOT (2015-2020): THE MARKETS IN ASIA-PACIFIC WILL EXPERIENCE THE HIGHEST GROWTH RATE. 98
FIGURE 34 NORTH AMERICAN ROOF COATING MARKET SNAPSHOT: THE U.S. IS PROJECTED TO BE THE GLOBAL LEADER BETWEEN 2015 AND 2020 102
FIGURE 35 ASIA-PACIFIC ROOF COATING MARKET SNAPSHOT: CHINA IS THE MOST LUCRATIVE MARKET 117
FIGURE 36 COMPANIES ADOPTED MERGERS and ACQUISITIONS AND EXPANSIONS AS KEY GROWTH STRATEGIES, 2011-2013 133
FIGURE 37 SHERWIN-WILLIAMS GREW AT THE HIGHEST RATE BETWEEN 2011 AND 2014 134
FIGURE 38 ROOF COATING MARKET SHARE, BY KEY PLAYER, 2014 135
FIGURE 39 ANNUAL DEVELOPMENTS IN THE ROOF COATING MARKET, 2012-2015 136
FIGURE 40 BATTLE FOR MARKET SHARE: MERGERS and ACQUISITIONS WAS THE KEY STRATEGY, 2012-2015 137
FIGURE 41 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 141
FIGURE 42 AKZONOBEL N.V.: COMPANY SNAPSHOT 142
FIGURE 43 AKZONOBEL N.V.: SWOT ANALYSIS 144
FIGURE 44 THE VALSPAR CORPORATION: COMPANY SNAPSHOT 145
FIGURE 45 THE VALSPAR CORPORATION : SWOT ANALYSIS 146
FIGURE 46 BASF SE: COMPANY SNAPSHOT 147
FIGURE 47 BASF SE: SWOT ANALYSIS 149
FIGURE 48 THE DOW CHEMICAL COMPANY: COMPANY SNAPSHOT 150
FIGURE 49 THE DOW CHEMICAL COMPANY : SWOT ANALYSIS 152
FIGURE 50 NIPPON PAINT CO. LTD.: COMPANY SNAPSHOT 153
FIGURE 51 NIPPON PAINT CO. LTD.: SWOT ANALYSIS 155
FIGURE 52 PPG INDUSTRIES, INC.: COMPANY SNAPSHOT 156
FIGURE 53 PPG INDUSTRIES, INC.: SWOT ANALYSIS 158
FIGURE 54 GRACO INC.: COMPANY SNAPSHOT 159
FIGURE 55 GRACO INC.: SWOT ANALYSIS 161
FIGURE 56 THE SHERWIN-WILLIAMS COMPANY: COMPANY SNAPSHOT 162
FIGURE 57 THE SHERWIN-WILLIAMS COMPANY : SWOT ANALYSIS 164
FIGURE 58 RPM INTERNATIONAL INC.: COMPANY SNAPSHOT 165
FIGURE 59 RPM INTERNATIONAL INC.: SWOT ANALYSIS 167
FIGURE 60 HEMPEL A/S.: COMPANY SNAPSHOT 168
FIGURE 61 HEMPEL A/S.: SWOT ANALYSIS 170

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