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The global electrophysiology (EP) market is estimated to grow at a significant CAGR of 10.3% from 2014 to 2019. Although mature markets such as the U.S., Germany, Japan, and the U.K. held larger shares in the electrophysiology market in 2014, the emerging countries in the Asia-Pacific market are poised to grow at higher rate in the next five years. Factors such as rapidly increasing aging population, growing focus of multinational companies on emerging markets, improving and modernizing healthcare infrastructure, and growing number of EP labs are propelling the growth of market in these countries.

The global electrophysiology market growth is driven by the development of technologically advanced electrophysiology devices, rapid growth in aging population with high risk of target diseases, increasing incidence of arrhythmia cases across the globe, growing focus of key market players to expand their geographic presence, and increasing demand of catheter ablation procedures. However, lack of skilled and experienced electrophysiologists in developing nations and unfavorable healthcare reforms in the U.S. are restraining the growth of this market.

In this report, the global electrophysiology market has been segmented on the basis of products and indications. On the basis of products, the electrophysiology (EP) market is categorized into EP diagnostic catheters, EP ablation catheters, and EP laboratory devices. The EP diagnostic catheters segment is further divided into conventional EP diagnostic catheters, advanced EP diagnostic catheters, and ultrasound EP diagnostic catheters. The EP ablation catheters segment is further classified into radiofrequency (RF) EP ablation catheters, cryoablation EP catheters, laser ablation systems, navigational advanced mapping accessories, and microwave ablation. The EP laboratory devices segment is categorized into X-ray systems, 3D mapping systems, EP recording systems, remote steering systems, intracardiac echocardiography systems (ICE), and radiofrequency (RF) ablation generators. On the basis of indication, the electrophysiology market is divided into atrial fibrillation, ventricular fibrillation, ventricular tachycardia, atrial tachycardia, atrial flutter, Wolff-Parkinson-White (WPW) syndrome, and atrioventricular nodal reentry tachycardia.

Geographically, North America (comprising the U.S. and Canada) commanded the largest share of the global electrophysiology market in 2014, followed by Europe. The North American electrophysiology market is primarily driven by continuous technological advancements and product innovations, growing number of EP laboratories, and developed healthcare infrastructure. However, stringent regulatory policies for approval of electrophysiology devices and implementation of the U.S. healthcare reforms are restraining the growth of the electrophysiology market in this region.

The global electrophysiology market is highly competitive. Biosense Webster, Inc. (U.S.) dominated the global electrophysiology market in 2014, followed by St. Jude Medical, Inc. (U.S.). Some of other key players in this market include Boston Scientific Corporation (U.S.), BIOTRONIK SE & Co. KG (Germany), Koninklijke Philips N.V. (The Netherlands), GE Healthcare (U.K.), Medtronic, Inc. (U.S.), and Microport Scientific Corporation (China). Agreements, partnerships, collaborations, and joint ventures; and new product launches are the major strategies adopted by market players to achieve growth in the electrophysiology market.

Reasons to Buy the Report:

From an insight perspective, this research report focuses on various levels of analysis such as industry analysis (industry trends, value chain analysis, supply chain analysis, and Porter’s five forces model), market share analysis of top ten players, and company profiles, which together comprise and discuss basic views on the competitive landscape, emerging and high-growth segments of the electrophysiology market, high-growth regions and countries and their respective drivers, restraints, challenges, and opportunities.

The report will enable both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help them garner a greater market share. Firms purchasing the report could use one or a combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market shares.

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on electrophysiology devices offered by top 10 players in the electrophysiology market. The report analyzes the electrophysiology market by product and indication, across geographies

• Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product launches in the electrophysiology market

• Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for electrophysiology devices across geographies

• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the electrophysiology market

• Competitive Assessment: In-depth assessment of market shares, strategies, products, distribution networks, and manufacturing capabilities of leading players in the electrophysiology market

Table Of Contents

Electrophysiology Market by Product, Lab Devices and Indication - Global Forecasts to 2019
Table of Contents

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 GEOGRAPHIC SCOPE 17
1.3.3 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY AND PRICING 18
1.5 LIMITATIONS 18
1.6 MARKET STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.1.1 Key data from secondary sources 21
2.1.2 PRIMARY DATA 22
2.1.2.1 Key data from primary sources 22
2.1.2.2 Key industry insights 23
2.1.2.3 Breakdown of Primaries 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 27
2.4.1 ASSUMPTIONS 27
2.4.2 LIMITATIONS 28
3 EXECUTIVE SUMMARY 29
3.1 INTRODUCTION 29
3.2 CURRENT SCENARIO 30
3.3 FUTURE OUTLOOK 31
4 PREMIUM INSIGHTS 35
4.1 GLOBAL ELECTROPHYSIOLOGY MARKET 35
4.2 GEOGRAPHIC SNAPSHOT OF THE ELECTROPHYSIOLOGY MARKET (2014) 36
4.3 GEOGRAPHIC ANALYSIS: EP LABORATORY DEVICES MARKET (2014) 37
4.4 ELECTROPHYSIOLOGY MARKET: DEVELOPED VS. DEVELOPING NATIONS 38
4.5 ASIA-PACIFIC: ELECTROPHYSIOLOGY MARKET, BY PRODUCT 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 MARKET EVOLUTION 41
5.3 MARKET SEGMENTATION 42
5.3.1 BY PRODUCT 42
5.3.2 BY INDICATION 43
5.4 MARKET DYNAMICS 44
5.4.1 DRIVERS 45
5.4.1.1 Technological advancements 45
5.4.1.2 Growing focus of key market players to integrate technologies
and to expand their geographic presence 45
5.4.1.3 Growing prevalence of atrial fibrillation 46
5.4.1.4 Rapid growth in aging population with higher risk of target diseases 46
5.4.1.5 Increasing burden of cardiovascular diseases across the globe 47
5.4.2 RESTRAINTS 49
5.4.2.1 Lack of skilled and experienced electrophysiologists in
developing nations 49
5.4.2.2 Unfavorable healthcare reforms in the U.S. 49
5.4.3 OPPORTUNITIES 50
5.4.3.1 Emerging markets 50
5.4.3.2 Three-dimensional (3D) mapping systems 50
5.4.4 CHALLENGES 51
5.4.4.1 Increasing pricing pressure on market players 51
5.4.4.2 Frequent product recalls 52
6 INDUSTRY INSIGHTS 53
6.1 INTRODUCTION 53
6.2 VALUE CHAIN ANALYSIS 53
6.3 INDUSTRY TRENDS 55
6.3.1 TECHNOLOGICAL ADVANCEMENTS 55
6.3.2 MERGERS AND ACQUISITIONS 56
6.3.3 TECHNOLOGICAL INTEGRATION 57
6.4 PORTER'S FIVE FORCES ANALYSIS 58
6.4.1 THREAT OF NEW ENTRANTS 59
6.4.2 THREAT OF SUBSTITUTES 59
6.4.3 BARGAINING POWER OF SUPPLIERS 60
6.4.4 BARGAINING POWER OF BUYERS 60
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 61

7 ELECTROPHYSIOLOGY MARKET ANALYSIS, BY PRODUCT 62
7.1 INTRODUCTION 63
7.2 ELECTROPHYSIOLOGY ABLATION CATHETERS 65
7.2.1 CRYOABLATION ELECTROPHYSIOLOGY CATHETERS 67
7.2.2 RADIOFREQUENCY (RF) ABLATION CATHETERS 67
7.2.3 MICROWAVE ABLATION (MWA) SYSTEMS 68
7.2.4 LASER ABLATION SYSTEMS 69
7.2.5 NAVIGATIONAL ADVANCED MAPPING ACCESSORIES 70
7.3 ELECTROPHYSIOLOGY LABORATORY DEVICES 71
7.3.1 3D MAPPING SYSTEMS 73
7.3.2 ELECTROPHYSIOLOGY RECORDING SYSTEMS 74
7.3.3 RADIOFREQUENCY (RF) ABLATION GENERATORS 74
7.3.4 INTRACARDIAC ECHOCARDIOGRAPHY (ICE) SYSTEMS 75
7.3.5 ELECTROPHYSIOLOGY X-RAY SYSTEMS 75
7.3.6 ELECTROPHYSIOLOGY REMOTE STEERING SYSTEMS 76
7.4 ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS 77
7.4.1 CONVENTIONAL ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS 79
7.4.2 ADVANCED ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS 80
7.4.3 ULTRASOUND ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS 81
7.5 ACCESS DEVICES 82
8 ELECTROPHYSIOLOGY MARKET ANALYSIS, BY INDICATION 83
8.1 INTRODUCTION 84
8.2 ATRIAL FIBRILLATION 86
8.3 ATRIAL FLUTTER 87
8.4 ATRIOVENTRICULAR NODAL REENTRY TACHYCARDIA (AVNRT) 88
8.5 WOLFF-PARKINSON-WHITE SYNDROME (WPW) 89
8.6 OTHERS 90
9 ELECTROPHYSIOLOGY MARKET, BY REGION 91
9.1 INTRODUCTION 92
9.2 NORTH AMERICA 93
9.2.1 U.S. 98
9.2.2 CANADA 100
9.3 EUROPE 101
9.3.1 GERMANY 106
9.3.2 U.K. 107
9.3.3 FRANCE 108
9.3.4 REST OF EUROPE (ROE) 109

9.4 ASIA-PACIFIC 110
9.4.1 JAPAN 115
9.4.2 CHINA 116
9.4.3 INDIA 117
9.4.4 REST OF ASIA-PACIFIC 118
9.5 REST OF THE WORLD (ROW) 119
10 COMPETITIVE LANDSCAPE 122
10.1 OVERVIEW 122
10.2 MARKET SHARE ANALYSIS, BY KEY PLAYER, 2014 123
10.3 COMPETITIVE SITUATION AND TRENDS 124
10.3.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 126
10.3.2 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES, AND COLLABORATIONS 127
10.3.3 MERGERS AND ACQUISITIONS 128
10.3.4 GEOGRAPHICAL EXPANSIONS 129
10.3.5 OTHER DEVELOPMENTS 130
11 COMPANY PROFILES 131
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
11.1 INTRODUCTION 131
11.2 BIOSENSE WEBSTER, INC. (A JOHNSON and JOHNSON COMPANY) 133
11.3 ST. JUDE MEDICAL, INC. 136
11.4 BOSTON SCIENTIFIC CORPORATION 141
11.5 GE HEALTHCARE (DIVISION OF GENERAL ELECTRIC CO.) 146
11.6 MEDTRONIC, INC. 150
11.7 SIEMENS HEALTHCARE (A DIVISION OF SIEMENS AG) 155
11.8 PHILIPS HEALTHCARE (A DIVISION OF KONINKLIJKE PHILIPS N.V.) 158
11.9 TOPERA, INC. (RECENTLY ACQUIRED BY ABBOTT LABORATORIES) 162
11.10 BIOTRONIK SE and CO.KG 164
11.11 MICROPORT SCIENTIFIC CORPORATION 166
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.

12 APPENDIX 169
12.1 INSIGHTS OF INDUSTRY EXPERTS 169
12.2 DISCUSSION GUIDE 170
12.3 COMPANY DEVELOPMENTS 174
12.3.1 BIOSENSE WEBSTER, INC. 174
12.3.2 ST. JUDE MEDICAL, INC. 174
12.3.3 BOSTON SCIENTIFIC CORPORATION 175
12.3.4 MEDTRONIC, INC. 176
12.3.5 KONINKLIJKE PHILIPS N.V. 177
12.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 178
12.5 AVAILABLE CUSTOMIZATIONS 179
12.6 RELATED REPORTS 179


List of Tables

LIST OF TABLES

TABLE 1 ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 63
TABLE 2 ELECTROPHYSIOLOGY MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 64
TABLE 3 ELECTROPHYSIOLOGY ABLATION CATHETERS SYSTEM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 65
TABLE 4 ELECTROPHYSIOLOGY ABLATION CATHETERS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 66
TABLE 5 CRYOABLATION ELECTROPHYSIOLOGY CATHETERS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 67
TABLE 6 RADIOFREQUENCY ABLATION CATHETERS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 67
TABLE 7 MICROWAVE ABLATION SYSTEMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 68
TABLE 8 LASER ABLATION SYSTEMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 69
TABLE 9 NAVIGATIONAL ADVANCED MAPPING ACCESSORIES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 70
TABLE 10 ELECTROPHYSIOLOGY LABORATORY DEVICES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 71
TABLE 11 ELECTROPHYSIOLOGY LABORATORY DEVICES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 72
TABLE 12 3D MAPPING SYSTEMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 73
TABLE 13 ELECTROPHYSIOLOGY RECORDING SYSTEMS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 74
TABLE 14 RADIOFREQUENCY ABLATION GENERATORS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 74
TABLE 15 INTRACARDIAC ECHOCARDIOGRAPHY SYSTEMS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 75
TABLE 16 ELECTROPHYSIOLOGY X-RAY SYSTEMS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 75
TABLE 17 ELECTROPHYSIOLOGY REMOTE STEERING SYSTEMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 76
TABLE 18 ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 77
TABLE 19 ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 78
TABLE 20 CONVENTIONAL ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE,
BY REGION, 2012-2019 ($MILLION) 79
TABLE 21 ADVANCED ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE,
BY REGION, 2012-2019 ($MILLION) 80
TABLE 22 ULTRASOUND ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE,
BY REGION, 2012-2019 ($MILLION) 81
TABLE 23 ACCESS DEVICES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 82
TABLE 24 ELECTROPHYSIOLOGY MARKET SIZE, BY INDICATION, 2012-2019 ($MILLION) 85
TABLE 25 ELECTROPHYSIOLOGY MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 86
TABLE 26 ELECTROPHYSIOLOGY ATRIAL FIBRILLATION MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 87
TABLE 27 ELECTROPHYSIOLOGY ATRIAL FLUTTER MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 87
TABLE 28 ELECTROPHYSIOLOGY AVNRT MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 88
TABLE 29 ELECTROPHYSIOLOGY WPW SYNDROME MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 89
TABLE 30 ELECTROPHYSIOLOGY OTHER INDICATIONS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 90
TABLE 31 ELECTROPHYSIOLOGY MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 93
TABLE 32 NORTH AMERICA: ELECTROPHYSIOLOGY MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 95
TABLE 33 NORTH AMERICA: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 95
TABLE 34 NORTH AMERICA: ELECTROPHYSIOLOGY ABLATION CATHETERS MARKET SIZE,
BY PRODUCT, 2012-2019 ($MILLION) 96
TABLE 35 NORTH AMERICA: ELECTROPHYSIOLOGY LABORATORY DEVICES MARKET SIZE,
BY PRODUCT, 2012-2019 ($MILLION) 96
TABLE 36 NORTH AMERICA: ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE,
BY PRODUCT, 2012-2019 ($MILLION) 97
TABLE 37 NORTH AMERICA: ELECTROPHYSIOLOGY MARKET SIZE, BY INDICATION,
2012-2019 ($MILLION) 97
TABLE 38 U.S.: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 99
TABLE 39 CANADA: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 100
TABLE 40 EUROPE: ELECTROPHYSIOLOGY MARKET SIZE, BY COUNTRY/REGION,
2012-2019 ($MILLION) 103
TABLE 41 EUROPE: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 103
TABLE 42 EUROPE: ELECTROPHYSIOLOGY ABLATION CATHETERS MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 104
TABLE 43 EUROPE: ELECTROPHYSIOLOGY LABORATORY DEVICES MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 104
TABLE 44 EUROPE: ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE,
BY PRODUCT, 2012-2019 ($MILLION) 105
TABLE 45 EUROPE: ELECTROPHYSIOLOGY MARKET SIZE, BY INDICATION,
2012-2019 ($MILLION) 105
TABLE 46 GERMANY: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 107
TABLE 47 U.K.: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 108
TABLE 48 FRANCE: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 109
TABLE 49 ROE: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 110
TABLE 50 ASIA-PACIFIC: ELECTROPHYSIOLOGY MARKET SIZE, BY COUNTRY/REGION,
2012-2019 ($MILLION) 112
TABLE 51 ASIA-PACIFIC: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 112
TABLE 52 ASIA-PACIFIC: ELECTROPHYSIOLOGY ABLATION CATHETERS MARKET SIZE,
BY PRODUCT, 2012-2019 ($MILLION) 113
TABLE 53 ASIA-PACIFIC: ELECTROPHYSIOLOGY LABORATORY DEVICES MARKET SIZE,
BY PRODUCT, 2012-2019 ($MILLION) 113
TABLE 54 ASIA-PACIFIC: ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE,
BY PRODUCT, 2012-2019 ($MILLION) 114
TABLE 55 ASIA-PACIFIC: ELECTROPHYSIOLOGY MARKET SIZE, BY INDICATION,
2012-2019 ($MILLION) 114
TABLE 56 JAPAN: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 115
TABLE 57 CHINA: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 117
TABLE 58 INDIA: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 118
TABLE 59 REST OF ASIA-PACIFIC: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 118
TABLE 60 ROW: ELECTROPHYSIOLOGY MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 119
TABLE 61 ROW: ELECTROPHYSIOLOGY ABLATION CATHETERS MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 120
TABLE 62 ROW: ELECTROPHYSIOLOGY LABORATORY DEVICES MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 120
TABLE 63 ROW: ELECTROPHYSIOLOGY DIAGNOSTIC CATHETERS MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 121
TABLE 64 ROW: ELECTROPHYSIOLOGY MARKET SIZE, BY INDICATION, 2012-2019 ($MILLION) 121
TABLE 65 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2012-2014 126
TABLE 66 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES, AND COLLABORATIONS,
2012-2014 127
TABLE 67 MERGERS AND ACQUISITIONS, 2012-2014 128
TABLE 68 GEOGRAPHICAL EXPANSIONS, 2012-2014 129
TABLE 69 OTHER DEVELOPMENTS, 2012-2014 130


List of Figures

LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 20
FIGURE 2 BOTTOM-UP APPROACH 24
FIGURE 3 TOP-DOWN APPROACH 25
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 26
FIGURE 5 ASSUMPTIONS OF THE RESEARCH STUDY 27
FIGURE 6 LIMITATIONS OF THE RESEARCH STUDY 28
FIGURE 7 ELECTROPHYSIOLOGY PRODUCT MARKET SNAPSHOT (2014): EP DIAGNOSTIC CATHETERS ACCOUNTED FOR THE LARGEST SHARE IN 2014 29
FIGURE 8 EP ABLATION CATHETERS MARKET SNAPSHOT (2014 VS. 2019): CRYOABLATION
EP CATHETERS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR IN
THE FORECAST PERIOD 31
FIGURE 9 CRYOABLATION EP CATHETERS SEGMENT DOMINATED THE ELECTROPHYSIOLOGY MARKET IN 2014 32
FIGURE 10 ELECTROPHYSIOLOGY MARKET, BY INDICATION, 2014 33
FIGURE 11 ASIA-PACIFIC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 34
FIGURE 12 RISING PREVALENCE OF CARDIOVASCULAR DISEASES TO DRIVE MARKET GROWTH 35
FIGURE 13 THE U.S. COMMANDED THE LARGEST SHARE OF THE ELECTROPHYSIOLOGY MARKET IN 2014 36
FIGURE 14 3D MAPPING SYSTEMS WILL CONTINUE TO DOMINATE THE EP LABORATORY DEVICES MARKET IN THE FORECAST PERIOD 37
FIGURE 15 DEVELOPING MARKETS TO GROW AT A FASTER RATE IN THE FORECAST PERIOD 38
FIGURE 16 EP ABLATION CATHETERS ACCOUNTED FOR THE LARGEST SHARE OF THE
ASIA-PACIFIC REGION 39
FIGURE 17 EVOLUTION OF ELECTROPHYSIOLOGY 41
FIGURE 18 ELECTROPHYSIOLOGY MARKET SEGMENTATION, BY PRODUCT 42
FIGURE 19 ELECTROPHYSIOLOGY MARKET SEGMENTATION, BY INDICATION 43
FIGURE 20 GLOBAL ELECTROPHYSIOLOGY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 44
FIGURE 21 MYRIAD OF TECHNOLOGICAL ADAVNCEMENTS IN ELECTROPHYSIOLOGY DEVICES
IS DRIVING MARKET GROWTH 48
FIGURE 22 LACK OF SKILLED AND EXPERIENCED ELECTROPHYSIOLOGISTS IN DEVELOPING NATIONS IS IMPEDING MARKET GROWTH 49
FIGURE 23 EMERGING MARKETS UNFOLDS NEW GROWTH AVENUES FOR PLAYERS IN ELECTROPHYSIOLOGY MARKET 51
FIGURE 24 VALUE CHAIN ANALYSIS: MAXIMUM VALUE ADDED DURING MANUFACTURING PHASE 54
FIGURE 25 ELECTROPHYSIOLOGY MARKET FOCUSING ON TECHNOLOGICAL ADVANCEMENTS
TO OFFER INNOVATIVE PRODUCTS 55
FIGURE 26 ELECTROPHYSIOLOGY MARKET: MAJOR ACQUISITIONS, 2012-2015 56
FIGURE 27 PORTER'S FIVE FORCES ANALYSIS: PRESENCE OF LARGE NUMBER OF MANUFACTURING FIRMS INCREASES COMPETITION 58
FIGURE 28 EP ABLATION CATHETERS SEGMENT IS POISED TO GROW AT THE HIGHEST CAGR
IN THE FORECAST PERIOD 64
FIGURE 29 CRYOABLATION EP CATHETERS SEGMENT WILL CONTINUE TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 66
FIGURE 30 3D MAPPING SYSTEMS SEGMENT ACCOUNTED FOR THE LARGEST SHARE AND WILL CONTINUE TO DOMINATE THE MARKET IN THE FORECAST PERIOD 72
FIGURE 31 ADVANCED EP DIAGNOSTIC CATHETERS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE FORECAST PERIOD 78
FIGURE 32 GLOBAL ELECTROPHYSIOLOGY MARKET, BY INDICATION 84
FIGURE 33 ATRIAL FIBRILLATION IS EXPECTED TO GROW AT THE FASTEST RATE IN THE ELECTROPHYSIOLOGY MARKET, BY INDICATION 85
FIGURE 34 GEOGRAPHIC SNAPSHOT (2014): ASIA-PACIFIC MARKET TO GROW AT THE
HIGHEST CAGR 92
FIGURE 35 NORTH AMERICAN MARKET SNAPSHOT (2014): INCREASING PREVALENCE OF HEART DISEASES IS DRIVING THE MARKET GROWTH 94
FIGURE 36 RISING DEMAND FOR CRYOABLATION CATHETERS TO PROPEL THE U.S. MARKET FOR EP ABLATION CATHETERS 98
FIGURE 37 EUROPEAN MARKET SNAPSHOT (2014): INCREASING PREVALENCE OF OBESITY AND CHANGING LIFESTYLE IS PROPELLING MARKET GROWTH 102
FIGURE 38 CRYOABLATION CATHETERS SEGMENT TO LEAD THE REVENUE GROWTH OF THE GERMAN ELECTROPHYSIOLOGY MARKET 106
FIGURE 39 ASIA-PACIFIC MARKET SNAPSHOT: RAPIDLY GROWING AGING POPULATION IS DRIVING THE MARKET GROWTH 111
FIGURE 40 LEADING MARKET PLAYERS ADOPTED NEW PRODUCT LAUNCHES AS THEIR KEY GROWTH STRATEGY DURING 2012-2014 122
FIGURE 41 ELECTROPHYSIOLOGY MARKET SHARE, BY KEY PLAYER, 2014 123
FIGURE 42 MARKET EVALUATION FRAMEWORK, 2012-2014 124
FIGURE 43 ELECTROPHYSIOLOGY MARKET: COMPARISON OF RandD EXPENDITURES OF KEY PLAYERS IN 2014 131
FIGURE 44 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS (2012-2014) 132
FIGURE 45 JOHNSON and JOHNSON: COMPANY SNAPSHOT 133
FIGURE 46 ST. JUDE MEDICAL, INC.: COMPANY SNAPSHOT 136
FIGURE 47 BOSTON SCIENTIFIC CORPORATION: COMPANY SNAPSHOT 141
FIGURE 48 GENERAL ELECTRIC COMPANY (GE): COMPANY SNAPSHOT 146
FIGURE 49 MEDTRONIC, INC.: COMPANY SNAPSHOT 151
FIGURE 50 SIEMENS AG: COMPANY SNAPSHOT 155
FIGURE 51 KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT 159
FIGURE 52 MICROPORT SCIENTIFIC CORPORATION: COMPANY SNAPSHOT 166

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