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Summary
Consumer and Market Insights: Confectionery Market in Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- The demand for new and indulgent products is driving growth in the German Confectionery market

- Consumers in Germany have a high per-capita volume consumption of Confectionery products. Women in particular have a high per capita consumption, as do those under the age of 16

- The Chocolate category has the highest volume consumption and the fastest growth rate in the German Confectionery market

Synopsis
Consumer and Market Insights: Confectionery Market in Germany identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes over 2009-2019 for Germany, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

- The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and German-specific product innovation targeting key consumer needs

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer and Market Insights: Confectionery Market in Germany
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the Germany Confectionery market
- Historical and projected sales in the Germany Confectionery market
- Degree of trade up/down-trade in the Germany Confectionery market
- Comparison of Germany Confectionery market compared to other key countries
- Market volume of Germany Confectionery by category
- Historical and project market value of Germany Confectionery by category
- Winners and losers in the Germany Confectionery market
- Segment share of the category and change in market share in the Germany Confectionery market
- Penetration of private label, by categories, in the Germany Confectionery market
- Private label performance compare to national brands in the Germany Confectionery market
- Leading companies in the Germany Confectionery market by category
- Leading brands in the Germany Confectionery market by category

Retailer and packaging
- Leading retailers in the Germany food market
- Leading distribution channels in the Germany Confectionery market
- Leading distribution channels by category in the Germany Confectionery market
- Germany Confectionery market by type of packaging
- Germany Confectionery market by type of packaging closure/outer
- Germany Confectionery market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Germany Confectionery market
- Private Label consumption occasions by age and gender in the Germany Confectionery market
- Under/Over-consumption levels in the Germany Confectionery market by gender and age
- Consumption frequency by type of consumer in the Germany Confectionery market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Germany Confectionery market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Germany Confectionery market
- Market volume of the Germany Confectionery market by category and trend
- For leading trends in the Germany Confectionery market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Germany Confectionery market
- How to target the trend in the Germany Confectionery market
- How the trend will evolve in the Germany Confectionery market

Innovation examples
- New product examples launched in the Germany Confectionery market
- New product examples launched in the global Confectionery market

Actions and Recommendations
- How to successfully target key trends in the Germany Confectionery market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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