1. Market Research
  2. > Food Market Trends
  3. > Consumer and Market Insights: Confectionery Market in the US

Summary
Consumer and Market Insights: Confectionery Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- Product innovation and greater demand for Indulgence and Fun and Enjoyment activities will drive growth in the Confectionery market

- Demand for private label Confectionery products is growing faster than demand for branded Confectionery products in the US, though brands still account for a much larger share of the market

- A greater number of consumers in the US are turning to luxury Chocolate in order to indulge

- Tweens and Early Teens aged 10 to 14 years old enjoy the highest per capita consumption, making them the most important age group to target. However understanding the role health needs increasingly play will be important when targeting this age group.

Synopsis
Consumer and Market Insights: Confectionery Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

- A study of market value and volumes over 2009-2019 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years.

- The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.

- Examples of international and US-specific product innovation targeting key consumer needs.

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer and Market Insights: Confectionery Market in the US
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the United States Confectionery market
- Historical and projected sales in the United States Confectionery market
- Degree of trade up/down-trade in the United States Confectionery market
- Comparison of United States Confectionery market compared to other key countries
- Market volume of United States Confectionery by category
- Historical and project market value of United States Confectionery by category
- Winners and losers in the United States Confectionery market
- Segment share of the category and change in market share in the United States Confectionery market
- Penetration of private label, by categories, in the United States Confectionery market
- Private label performance compare to national brands in the United States Confectionery market
- Leading companies in the United States Confectionery market by category
- Leading brands in the United States Confectionery market by category

Retailer and packaging
- Leading retailers in the United States food market
- Leading distribution channels in the United States Confectionery market
- Leading distribution channels by category in the United States Confectionery market
- United States Confectionery market by type of packaging
- United States Confectionery market by type of packaging closure/outer
- United States Confectionery market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the United States Confectionery market
- Private Label consumption occasions by age and gender in the United States Confectionery market
- Under/Over-consumption levels in the United States Confectionery market by gender and age
- Consumption frequency by type of consumer in the United States Confectionery market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the United States Confectionery market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the United States Confectionery market
- Market volume of the United States Confectionery market by category and trend
- For leading trends in the United States Confectionery market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the United States Confectionery market
- How to target the trend in the United States Confectionery market
- How the trend will evolve in the United States Confectionery market

Innovation examples
- New product examples launched in the United States Confectionery market
- New product examples launched in the global Confectionery market

Actions and Recommendations
- How to successfully target key trends in the United States Confectionery market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Consumer and Market Insights: Confectionery in Russia

Consumer and Market Insights: Confectionery in Russia

  • $ 6320
  • Industry report
  • October 2016
  • by Canadean Ltd

Summary Canadean's Consumer and Market Insights: Confectionery in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study ...

Consumer and Market Insights: Confectionery in France

Consumer and Market Insights: Confectionery in France

  • $ 6320
  • Industry report
  • October 2016
  • by Canadean Ltd

Summary The French Confectionery market is the fourth biggest in Europe, behind Germany, the UK, and Russia, at 532 kg million in volume terms and is mainly driven by consumers' desire for indulgent high-quality ...

Consumer and Market Insights: Confectionery in China

Consumer and Market Insights: Confectionery in China

  • $ 6320
  • Industry report
  • October 2016
  • by Canadean Ltd

Summary The Chinese Confectionery market has seen large and constant growth in recent years as consumers increasingly turn away from traditional sweets and instead purchase more Western-style Confectionery ...

Packaged Food In New Zealand

November 2016 $ 6521

Packaged Food In Argentina

November 2016 $ 6521

Download Unlimited Documents from Trusted Public Sources

Food Industry

  • December 2016
    100 pages
  • Food  

View report >

Food Industry in Ethiopia

  • November 2016
    17 pages
  • Food  

  • Ethiopia  

    Africa  

    World  

View report >

Fish Industry in China

  • November 2016
    117 pages
  • Fish  

    Textile Materia...  

    Yarn  

  • China  

View report >

Related Market Segments :

Confectionery

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.