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Energy Drinks in Bulgaria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

Although the top two energy drinks brands in Bulgaria, Red Bull and Shark, are both positioned in the premium segment, the category is increasingly populated with dynamic budget brands such as Hell, Monster and Taff, as well as some private label products. As a result, the category is evolving from a category of premium beverages which are consumed mainly in on-trade outlets into a mass category of products which are highly accessible and widely available in numerous distribution channels and wh...

Euromonitor International’s Energy Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in Bulgaria
ENERGY DRINKS IN BULGARIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2011-2016
Table 2 Off-trade Sales of Energy Drinks: Value 2011-2016
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Devin Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Devin AD: Key Facts
Summary 2 Devin AD: Operational Indicators
Competitive Positioning
Summary 3 Devin AD: Competitive Position 2016
Nova Trade Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Nova Trade OOD: Key Facts
Summary 5 Nova Trade OOD: Operational Indicators
Competitive Positioning
Summary 6 Nova Trade OOD: Competitive Position 2016
Quadrant Beverages Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 7 Quadrant Beverages AD: Key Facts
Summary 8 Quadrant Beverages AD: Operational Indicators
Competitive Positioning
Summary 9 Quadrant Beverages AD: Competitive Position 2016
Tymbark Bulgaria Eood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 10 Tymbark Bulgaria EOOD: Key Facts
Summary 11 Tymbark Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 12 Tymbark Bulgaria EOOD: Competitive Position 2015
Executive Summary
Growth in Soft Drinks Exceeds Expectations
Bottled Water Is the Most Dynamic Soft Drinks Category
Strong Tourist Season Boosts On-trade Sales and On-the-go Consumption
Soft Drinks Players Gearing Up for Sustainable Growth
the Outlook Remains Positive for the Bulgarian Soft Drinks Market
Key Trends and Developments
Narrow Customisation and Focus on Functionality
Concentrates Underperforms Towards the End of the Review Period
Juice Is Increasingly A Category Focused on the Younger Consumer Segment
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Bulgaria
Sources
Summary 13 Research Sources












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