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Energy Drinks in Guatemala

  • February 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

When energy drinks were introduced in Guatemala in 2002 with premium imported expensive brands like Red Bull, only a niche of upper class consumers had access to these beverages. However, in 2007, the domestic brand Raptor was introduced by Alimentos Maravilla and it was able to bring the product to the masses by lowering the unit price with bigger bottles and more affordable packages. Energy drinks continued to record strong growth rates both in volume and value terms due to the category’s...

Euromonitor International's Energy Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in Guatemala
ENERGY DRINKS IN GUATEMALA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks by Category: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2015-2020
Alimentos Maravilla, SA in Soft Drinks (guatemala)
Strategic Direction
Key Facts
Summary 1 Alimentos Maravilla, SA: Key Facts
Competitive Positioning
Summary 2 Alimentos Maravilla, SA: Competitive Position 2015
Executive Summary
Innovative Trends Cater To Upper Class Consumer Base
Rtd Tea Records the Strongest Growth
Soft Drinks Is Concentrated Among Five Companies
Specific Benefits Drive New Product Launches
Diversification Among Leading Companies Expected
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources












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