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Energy Drinks in Romania

  • March 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Off-trade value sales of energy drinks were significantly affected by the change in VAT legislations in 2015. The decrease in prices following the VAT decrease to 9% from 24% in June 2015 generated extra demand for more expensive brands. Previously, in 2013-2014, consumers were migrating towards cheaper private label and less popular brands. Consequently, consumers moved towards higher awareness brands such as Red Bull or Burn, which are more expensive but enjoy a better image.

Euromonitor International's Energy Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in Romania
ENERGY DRINKS IN ROMANIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 1 European Drinks SA: Key Facts
Summary 2 European Drinks SA: Operational Indicators
Competitive Positioning
Summary 3 European Drinks SA: Competitive Position 2015
Romaqua Group SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Romaqua Group SA: Key Facts
Summary 5 Romaqua Group SA: Operational Indicators
Competitive Positioning
Summary 6 Romaqua Group SA: Competitive Position 2015
Executive Summary
Vat Changes Stimulate Volume Sales of Soft Drinks
Modern Retailing Continues To Gain Ground Against Traditional Channels
Coca-Cola Hbc Romania SRL Continues To Lead Soft Drinks
New Product Developments Aim To Stimulate Demand for Soft Drinks
Soft Drinks Volume Is Expected To Maintain An Accelerated Growth Rate
Key Trends and Developments
Vat for Non-alcoholic Drinks Changes From 24% To 9%
Modern Retailing Continues To Grow and To Stimulate Sales of Soft Drinks
Private Label Sales Are Affected by Price Decreases
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Romania
Sources
Summary 7 Research Sources












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