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Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over 2014-2019, making it a strong hot spot for the industry. With very low possession rates and growing disposable incomes, opportunities co-exist for both the lower end and the premium segment to find growth.

Euromonitor International's Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product Coverage:

Major Appliances, Small Appliances.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market
Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market
Euromonitor International
April 2015
Introduction
Understanding the Middle East and African Consumer
Regional Overview
Competitive Environment
Case Studies
Regional Prospects

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