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Oman Consumer Electronics Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 56 pages

Includes 3 FREE quarterly updates


BMI View: Oman's consumer electronics market has a weak outlook over the medium term as a result of approaching saturation in key device categories, especially smartphones, against a backdrop of economic uncertainty due to oil prices and the depletion of demographics as a growth driver. The market should continue to be lucrative in per capita terms on the basis of replacement spending, but we caution that the broad economic and demographic support that drove growth in the past five years will soften considerably over the forecast period. There is also downside should oil prices take another move lower and result in a forced rial devaluation, which we believe means Oman is the GCC market most vulnerable to oil market trends. Our core scenario is however for gradual economic recovery, and we expect this to underpin a device spending CAGR of 2.6% over 2016-2020.

Latest Updates And Industry Developments
- Computer Hardware Sales: USD266mn in 2016 to USD280mn in 2020, at a compound annual growth rate (CAGR) of 1.2%. Outlook lowered in Q416 as a result of cannibalisation of tablet spending by smartphones, but still growth potential in hybrid notebooks and all-in-one desktops.
- AV Sales: USD174mn in 2016 to USD189mn in 2020, at a CAGR of 2.0%. Flat-panel saturation and digital camera cannibalisation resulted in four consecutive annual declines in spending, but we envisage a modest return to growth as smart and Ultra HD sets trigger high-value upgrades.
- Handset Sales: USD673mn in 2016 to USD764mn in 2020, at a CAGR of 3.2%. Approaching smartphone saturation means the boom is over in Oman, and there is downside to prices if the economy is weaker than expected.

Table Of Contents

Oman Consumer Electronics Report Q4 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Oman 2014-2020) 15
Industry Risk Reward Index 16
Industry Risk/Reward Index 16
Table: Middle East And Africa Consumer Electronics Risk/Reward Index, Q4 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Oman 2014-2020) 20
AV Devices 27
Table: AV Sales (Oman 2014-2020) 27
Mobile Handsets 31
Table: Mobile Communications (Oman, 2014-2020) 31
Industry Trends And Developments 37
Electronics Trade 37
Table: Middle East Consumer Electronics Trade, 2010-2015 37
Table: Oman Consumer Electronics Trade, 2010-2015 38
Operational Risk And Government Policy 39
Industry Breakdown 40
Regulatory Development 41
Table: Relevant Government Authorities 41
Competitive Landscape 45
Consumer Electronics Vendors - EMEA, 2015 45
Table: Computer Hardware 45
Table: TV Sets 45
Table: Mobile Phones 46
Demographic Forecast 47
Table: Population Headline Indicators (Oman 1990-2025) 48
Table: Key Population Ratios (Oman 1990-2025) 48
Table: Urban/Rural Population and Life Expectancy (Oman 1990-2025) 49
Table: Population By Age Group (Oman 1990-2025) 49
Table: Population By Age Group % (Oman 1990-2025) 50
Methodology 52
Industry Forecast Methodology 52
Sector-Specific Methodology 53
Sources 53
Risk/Reward Index Methodology 54
Sector-Specific Methodology 55
Table: Consumer Electronics Risk/Reward Index Indicators 55
Table: Weighting Of Indicators 56

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