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The Connected Consumer Survey 2015: pay-TV and OTT video services

  • May 2015
  • -
  • Analysys Mason
  • -
  • 38 pages

Summary

Table of Contents

Abstract

Pay-TV operators have reached most of their addressable market, which leaves little room for growth in subscriber numbers. Meanwhile, OTT video services are increasingly popular and viewing habits are changing as video content is viewed on multiple devices. This report discusses these trends using insights gained from our 'Connected Consumer Survey 2015&apos.

Countries included

France, Germany, Poland, Spain, Turkey, UK, USA

Type of survey

20-minute web-based survey, comprising yes/no, multiple choice, text and numerical answer questions.

Panel

7852 respondents aged 18 years or over, representative of the demographic characteristics of Internet users in each country, which closely matches the national demographic characteristics of France, Germany, Poland, Spain, Turkey, the UK and the USA

Language

Translated into local languages by professional translators and checked in-house. Non-technical language was used in the survey to ensure a high level of inclusion and understanding.

Filtering

On occasion, despite maintenance of the survey panel base and the filtering out of respondents who had provided inconsistent results to previous surveys, a minority of respondents occasionally provided anomalous results (referred to as ‘outliers’) that would suggest that they had made an error or experienced technical difficulties. Such outliers were filtered from aggregate results as appropriate and the number or respondents (‘n’) reported beside each question in this report takes this filtering into account.

Net promoter score (NPS)

NPS is a metric used to calculate customer loyalty and satisfaction. Respondents are asked to rate on a scale from 0–10 whether they would recommend a product, service or company to a friend. A score of 0–6 is considered a detractor, 7–8 is considered neutral and 9–10 is considered a promoter. The percentage of detractors is subtracted from the percentage of promoters to give a score between +100 and –100.

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