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  5. > Medical Videoscope Market by Scope, by Application - Global Forecasts to 2019

Over the years, the global medical videoscopes market, which comprises videoscopes and visualization systems, has witnessed various technological advancements. These advancements have increased the application areas for medical videoscopes. They are now used in laparoscopy, arthroscopy, bronchoscopy, gastrointestinal endoscopy, urology, gynecology, and neuroendoscopy, among others.

The visualization systems segment is the fastest-growing segment of the global medical videoscopes market. The increasing number of endoscopic procedures is likely to propel the growth of this market.

Visualization systems play a vital role as they enable surgeons to observe body cavities and organs/canals. These systems have applications in most endoscopic procedures as well as in all types of video-assisted procedures, such as general endoscopic, laparoscopic, bariatric, thoracic, and anterior/posterior spinal procedures. Over the years, visualization systems have also witnessed a growing number of technological advancements. For instance, endoscopic cameras have evolved from single-chip cameras to HD cameras and further to 3D cameras, thereby improving image and video quality. Thus, the growing market for visualization systems is likely to boost the global medical videoscopes market.

In the coming years, the growth of the global medical videoscopes market is likely to be centered on China, India, Japan, Australia, and New Zealand. These countries offer an array of opportunities for growth and are likely to serve as new revenue pockets for the global medical videoscopes market. All these countries offer high growth potential as compared to mature markets such as the U.S. and Europe. Factors such as growth in the aging and chronically ill population, the increasing number of private sector hospitals, advancements in endoscopic technology, and expansion in rural healthcare facilities play a pivotal role in propelling the demand for endoscopy in the Asian region. China and India will be the focal points for growth of endoscopy in the Asian market. RoW includes regions such as Latin America, Africa, the Middle East, and the Pacific countries. These markets are slated to grow at a steady pace due to increased reimbursement coverage, government healthcare spending, as well as awareness levels of patients regarding minimally invasive surgeries.

The global medical videoscopes market witnesses high competitive intensity as there are many big and small firms with similar product offerings. These companies adopt various strategies (innovations, acquisitions, and geographic expansions related to endoscopy products) to increase their market shares and establish a strong foothold in the global market. However, the high cost of endoscopic systems and the need for skilled professionals to operate these highly sophisticated endoscopy systems are factors that are limiting the use of advanced medical videoscopes.

The report extensively covers medical videoscopes (products and applications). A volume analysis of the market has also been provided by considering the average prices of instruments across geographies and years.

Reasons to Buy the Report:

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help firms in garnering a greater market share. Firms purchasing the report could use any one or a combination of the below-mentioned five strategies (Market Penetration, Product Development/Innovation, Market Development, Market Diversification, and Competitive Assessment) for strengthening their market shares.

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on product portfolios and services offered by the top 10 players in the global medical videoscopes market. The report analyzes videoscopes, and visualization systems
• Product Development/Innovation: Detailed insights on the upcoming technologies, research and development activities, and new product launches in the global medical videoscopes market
• Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for various medical videoscopes across geographies
• Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the global medical videoscopes market
• Competitive Assessment: In-depth assessment of market share, strategies, products and services, and manufacturing capabilities of leading players in the global medical videoscopes market

Table Of Contents

Medical Videoscope Market by Scope, by Application - Global Forecasts to 2019
Table of Contents

TABLE OF CONTENTS

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 18
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED FOR THE STUDY 21
1.4 PRICING 21
1.5 LIMITATIONS 21
1.6 STAKEHOLDERS 21
2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.1.1 Key data from secondary sources 23
2.1.2 PRIMARY DATA 25
2.1.2.1 Key data from primary sources 26
2.1.2.2 Key insights from primary sources 26
2.1.2.3 Key industry insights 27
2.2 MARKET SIZE ESTIMATION METHODOLOGY 27
2.2.1 BOTTOM-UP APPROACH 28
2.2.2 TOP-DOWN APPROACH 29
2.3 MARKET DATA VALIDATION AND DATA TRIANGULATION 30
2.3.1 ASSUMPTIONS FOR THE STUDY 31
3 EXECUTIVE SUMMARY 32
3.1 INTRODUCTION 32
3.2 CURRENT SCENARIO 33
3.3 FUTURE OUTLOOK 34
3.4 GROWTH STRATEGIES 37
4 PREMIUM INSIGHTS 38
4.1 GLOBAL MEDICAL VIDEOSCOPES MARKET 38
4.2 GLOBAL MEDICAL VIDEOSCOPES MARKET, BY REGION AND TYPE 39
4.3 REGIONAL SNAPSHOT OF THE GLOBAL MEDICAL VIDEOSCOPES MARKET 40
4.4 MEDICAL VIDEOSCOPES MARKET, BY VOLUME (RIGID VIDEOSCOPES VS. FLEXIBLE VIDEOSCOPES) 40
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5 MARKET OVERVIEW 41
5.1 INTRODUCTION 42
5.2 MARKET SEGMENTATION 42
5.3 MARKET DYNAMICS 43
5.3.1 DRIVERS 43
5.3.1.1 Increased investments, funds, and grants by government bodies worldwide 43
5.3.1.2 Growing patient preference for minimally invasive surgeries 44
5.3.1.3 Technological advancements 44
5.3.1.3.1 Miniaturized endoscopes 44
5.3.1.3.2 Microcam—an Innovative micro-imaging platform by sanovas 44
5.3.1.3.3 Ultrafine technology's innovative desktop endoscope 45
5.3.1.3.4 Endoscopes as thin as a strand of human hair 45
5.3.1.4 Rapid rise in aging population 45
5.3.1.5 Rising prevalence of diseases that require endoscopy procedures 45
5.3.2 RESTRAINTS 47
5.3.2.1 Dearth of trained physicians and endoscopists worldwide 47
5.3.3 CHALLENGES 48
5.3.3.1 High cost of endoscopic procedures and equipment and limited reimbursements in developing countries 48
6 INDUSTRY TRENDS 50
6.1 PORTER'S FIVE FORCES ANALYSIS 50
6.1.1 THREAT OF NEW ENTRANTS 51
6.1.2 BARGAINING POWER OF SUPPLIERS 52
6.1.3 BARGAINING POWER OF BUYERS 53
6.1.4 SEGMENT RIVALRY 54
6.1.5 THREAT OF SUBSTITUTES 55
7 PRICING ASSESSMENT OF ENDOSCOPY DEVICES 56
7.1 INTRODUCTION 56
7.2 ENDOSCOPY SYSTEMS: PRICE CONTRIBUTION OF EQUIPMENT 57
7.3 PRICE POINTS FOR ENDOSCOPY SYSTEMS 59
7.4 PRICE VARIATIONS ASSESSMENT 62
8 GLOBAL MEDICAL VIDEOSCOPES MARKET, BY PRODUCT 68
8.1 INTRODUCTION 69
8.2 VIDEO ENDOSCOPES 70
8.2.1 RIGID VIDEOSCOPES 71
8.2.1.1 Video Laparoscopes 74
8.2.1.2 Video Arthroscopes 75
8.2.1.3 Urology Videoscopes 76
8.2.1.4 Video Cystoscopes 78
8.2.1.5 Gynecology Videoscopes 79
8.2.1.6 Video Neuroendoscopes 80
8.2.1.7 Other Rigid Video Endoscopes 82
8.2.2 FLEXIBLE VIDEOSCOPES 83
8.2.2.1 Video Colonoscopes 85
8.2.2.2 Upper Gastrointestinal Videoscopes 87
8.2.2.3 Video Bronchoscopes 88
8.2.2.4 Video Sigmoidoscopes 89
8.2.2.5 Video Laryngoscopes 91
8.2.2.6 Video Pharyngoscopes 92
8.2.2.7 Video Duodenoscopes 93
8.2.2.8 Video Nasopharyngoscopes 94
8.2.2.9 Video Rhinoscopes 95
8.2.2.10 Other Flexible Video Endoscopes 96
8.3 VISUALIZATION SYSTEMS 98
8.3.1 WIRELESS DISPLAYS AND MONITORS 100
8.3.2 ENDOSCOPIC LIGHT SOURCES 101
8.3.3 VIDEO CONVERTERS 103
8.3.4 ENDOSCOPIC CAMERAS 104
8.3.4.1 Single-Chip Cameras 106
8.3.4.2 3-Chip Cameras 107
8.3.4.3 HD Cameras 108
8.3.4.4 3D Cameras 109
8.3.5 VIDEO RECORDERS 110
8.3.6 VIDEO PROCESSORS 112
8.3.7 CAMERA HEADS 113
8.3.8 TRANSMITTERS and RECEIVERS 114
8.3.9 OTHER VISUALIZATION DEVICES 115
9 GLOBAL MEDICAL VIDEOSCOPES MARKET, BY APPLICATION 116
9.1 INTRODUCTION 117
9.1.1 LAPAROSCOPY 119
9.1.2 GASTROINTESTINAL (GI) ENDOSCOPY 120
9.1.3 ARTHROSCOPY 122
9.1.4 OBSTETRICS/GYNECOLOGY 123
9.1.5 UROLOGY ENDOSCOPY (CYSTOSCOPY) 124
9.1.6 BRONCHOSCOPY 125
9.1.7 MEDIASTINOSCOPY 126
9.1.8 OTOSCOPY 127
9.1.9 LARYNGOSCOPY 128
9.1.10 OTHER APPLICATIONS 129
10 GLOBAL MEDICAL VIDEOSCOPES MARKET, BY REGION 130
10.1 INTRODUCTION 131
10.2 NORTH AMERICA 132
10.2.1 FAVORABLE REIMBURSEMENT ENVIRONMENT LIKELY TO DRIVE THE U.S. ENDOSCOPY MARKET 133
10.2.2 RISING INCIDENCES OF COLON CANCER 133
10.2.3 PHYSICIAN BONUSES LIKELY TO DRIVE LAPAROSCOPIC SURGERIES IN CANADA 133
10.3 EUROPE 138
10.3.1 RAPID RISE IN ENDOSCOPY PROCEDURES IN EUROPE 139
10.3.2 BOWEL SCOPE SCREENING IS EXPECTED TO HAVE A POSITIVE IMPACT ON THE ENDOSCOPY MARKET IN THE U.K. 139
10.3.3 AGING POPULATION IN EUROPE 139
10.3.4 RISING INCIDENCES OF COLON CANCER 139
10.3.5 HIGH PRICES LIKELY TO OFFSET THE DEMAND FOR ENDOSCOPES IN EUROPE 140
10.4 ASIA 144
10.4.1 GOVERNMENT INVESTMENTS LIKELY TO PROPEL THE ENDOSCOPY MARKET IN CHINA 144
10.4.2 INCREASING NUMBER OF ENDOSCOPIC SURGERIES and IMPROVING ENDOSCOPY INFRASTRUCTURE SET TO PROPEL THE INDIAN ENDOSCOPY MARKET 144
10.4.3 FORAY OF PROMINENT PLAYERS IN THE ASIAN MARKET 145
10.4.4 NEW TRAINING CENTERS FOR ENDOSCOPISTS IN ASIA 145
10.4.5 ENDOSCOPY RESEARCH SUPPORT IN JAPAN 145
10.4.6 GROWING NUMBER OF HOSPITALS IN ASIA 146
10.5 REST OF THE WORLD (ROW) 151
10.5.1 INCREASING FOCUS ON THE MIDDLE EASTERN COUNTRIES BY KEY INDUSTRY PLAYERS 151
10.5.2 ENDOSCOPY TRAINING WORKSHOPS AND INVESTMENTS IN AUSTRALIA 151
10.5.3 GOVERNMENT INITIATIVES IN NEW ZEALAND (NZ) 152
10.5.4 INCREASED DEMAND IN THE MIDDLE EASTERN COUNTRIES 152
11 COMPETITIVE LANDSCAPE 156
11.1 OVERVIEW 156
11.2 MARKET SHARE ANALYSIS 156
11.2.1 OLYMPUS CORPORATION 157
11.2.2 KARL STORZ GMBH CO. KG 158
11.2.3 STRYKER CORPORATION 158
11.2.4 PENTAX MEDICAL (HOYA CORPORATION) 159
11.2.5 FUJIFILM HOLDING CORPORATION 160
11.2.6 OTHER PLAYERS 160
11.3 COMPETITIVE SITUATION AND TRENDS 161
11.3.1 NEW PRODUCT LAUNCHES 163
11.3.2 EXPANSIONS 165
11.3.3 ALLIANCES, EXTENDED AGREEMENTS, JOINT VENTURES, MERGERS, AND PARTNERSHIPS 166
11.3.4 MARKETING AND PROMOTION ACTIVITIES 168
11.3.5 ACQUISITIONS 170
11.3.6 OTHER DEVELOPMENTS 171
12 COMPANY PROFILES 173
(Overview, Financials, Products and Services, Strategy, and Developments)*
12.1 INTRODUCTION 173
12.2 OLYMPUS CORPORATION 174
12.3 STRYKER CORPORATION 178
12.4 KARL STORZ GMBH and CO.KG 181
12.5 FUJIFILM HOLDING CORPORATION 184
12.6 HOYA CORPORATION (PENTAX MEDICAL) 188
12.7 RICHARD WOLF GMBH 192
12.8 SMITH and NEPHEW PLC 195
12.9 CONMED CORPORATION 199
12.10 WELCH ALLYN, INC. 203
12.11 XION GMBH 206
*Details on Financials, Product and Services, Strategy, and Developments might not be captured in case of unlisted companies.
13 APPENDIX 209
13.1 DISCUSSION GUIDE 209
13.2 COMPANY DEVELOPMENTS (2012-2014) 214
13.2.1 OLYMPUS CORPORATION 214
13.2.2 STRYKER CORPORATION 216
13.2.3 FUJIFILM HOLDING CORPORATION 216
13.2.4 PENTAX MEDICAL (HOYA CORPORATION) 218
13.2.5 RICHARD WOLF GMBH 219
13.2.6 XION GMBH 220
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 221
13.4 AVAILABLE CUSTOMIZATIONS 221
13.5 RELATED REPORTS 222


List of Tables

LIST OF TABLES

TABLE 1 FAVORABLE FUNDING ENVIRONMENT IS PROPELLING THE GROWTH OF THE GLOBAL MEDICAL VIDEOSCOPES MARKET 46
TABLE 2 DEARTH OF TRAINED PHYSICIANS/ENDOSCOPISTS IS RESTRAINING THE GROWTH OF THE GLOBAL MEDICAL VIDEOSCOPES MARKET 48
TABLE 3 HIGH COSTS OF ENDOSCOPY EQUIPMENT AND PROCEDURES ARE CHALLENGING THE GROWTH OF THE GLOBAL MEDICAL VIDEOSCOPES MARKET 49
TABLE 4 VARIOUS SPECIFICATIONS FOR ENDOSCOPES 58
TABLE 5 ENDOSCOPE PRICE POINTS 59
TABLE 6 PRICE POINTS FOR FLEXIBLE ENDOSCOPES (COLONOSCOPE), HD SYSTEM 60
TABLE 7 PRICE POINTS FOR FLEXIBLE ENDOSCOPES (COLONOSCOPE), NON-HD SYSTEM 61
TABLE 8 AVERAGE PRICES OF HD AND NON-HD ENDOSCOPY SYSTEMS (EXCLUDING ENDOSCOPES) 64
TABLE 9 MEDICAL VIDEOSCOPES MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 69
TABLE 10 VIDEO ENDOSCOPES MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 70
TABLE 11 VIDEO ENDOSCOPES MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 70
TABLE 12 VIDEO ENDOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 71
TABLE 13 RIGID VIDEOSCOPES MARKET SIZE, BY SEGMENT, 2012-2019 ($MILLION) 72
TABLE 14 RIGID VIDEOSCOPES MARKET SIZE, BY SEGMENT, 2012-2019 (UNITS) 73
TABLE 15 RIGID VIDEOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 73
TABLE 16 VIDEO LAPAROSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 75
TABLE 17 VIDEO LAPAROSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 75
TABLE 18 VIDEO ARTHROSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 76
TABLE 19 VIDEO ARTHROSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 76
TABLE 20 UROLOGY VIDEOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 77
TABLE 21 UROLOGY VIDEOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 77
TABLE 22 VIDEO CYSTOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 78
TABLE 23 VIDEO CYTOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 79
TABLE 24 GYNECOLOGY VIDEOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 80
TABLE 25 GYNECOLOGY VIDEOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 80
TABLE 26 VIDEO NEUROENDOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 81
TABLE 27 VIDEO NEUROENDOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 81
TABLE 28 OTHER RIGID VIDEO ENDOSCOPES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 82
TABLE 29 OTHER RIGID VIDEO ENDOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 82
TABLE 30 FLEXIBLE VIDEOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 84
TABLE 31 FLEXIBLE VIDEOSCOPES MARKET SIZE, BY SEGMENT, 2012-2019 ($MILLION) 84
TABLE 32 FLEXIBLE VIDEOSCOPES MARKET SIZE, BY SEGMENT, 2012-2019 (UNITS) 85
TABLE 33 VIDEO COLONOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 86
TABLE 34 VIDEO COLONOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 86
TABLE 35 UPPER GASTROINTESTINAL VIDEOSCOPES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 87
TABLE 36 UPPER GASTROINTESTINAL VIDEOSCOPES MARKET SIZE, BY REGION,
2012-2019 (UNITS) 88
TABLE 37 VIDEO BRONCHOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 89
TABLE 38 VIDEO BRONCHOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 89
TABLE 39 VIDEO SIGMOIDOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 90
TABLE 40 VIDEO SIGMOIDOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 90
TABLE 41 VIDEO LARYNGOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 91
TABLE 42 VIDEO LARYNGOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 92
TABLE 43 VIDEO PHARYNGOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 92
TABLE 44 VIDEO PHARYNGOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 93
TABLE 45 VIDEO DUODENOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 93
TABLE 46 VIDEO DUODENOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 94
TABLE 47 VIDEO NASOPHARYNGOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 95
TABLE 48 VIDEO NASOPHARYNGOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 95
TABLE 49 VIDEO RHINOSCOPES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 96
TABLE 50 VIDEO RHINOSCOPES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 96
TABLE 51 OTHER FLEXIBLE VIDEO ENDOSCOPES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 97
TABLE 52 OTHER FLEXIBLE VIDEO ENDOSCOPES MARKET SIZE, BY REGION,
2012-2019 (UNITS) 97
TABLE 53 VISUALIZATION SYSTEMS MARKET SIZE, BY SEGMENT, 2012-2019 ($MILLION) 99
TABLE 54 VISUALIZATION SYSTEMS MARKET SIZE, BY SEGMENT, 2012-2019 (UNITS) 99
TABLE 55 VISUALIZATION SYSTEMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 100
TABLE 56 WIRELESS DISPLAYS AND MONITORS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 101
TABLE 57 WIRELESS DISPLAYS AND MONITORS MARKET SIZE, BY REGION,
2012-2019 (UNITS) 101
TABLE 58 ENDOSCOPIC LIGHT SOURCES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 102
TABLE 59 ENDOSCOPIC LIGHT SOURCES MARKET SIZE, BY REGION, 2012-2019 (UNITS) 102
TABLE 60 VIDEO CONVERTERS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 103
TABLE 61 VIDEO CONVERTERS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 103
TABLE 62 ENDOSCOPIC CAMERAS MARKET SIZE, BY SEGMENT, 2012-2019 ($MILLION) 105
TABLE 63 ENDOSCOPIC CAMERAS MARKET SIZE, BY SEGMENT, 2012-2019 (UNITS) 105
TABLE 64 ENDOSCOPIC CAMERAS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 105
TABLE 65 SINGLE-CHIP CAMERAS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 106
TABLE 66 SINGLE-CHIP CAMERAS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 106
TABLE 67 3-CHIP CAMERAS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 107
TABLE 68 3-CHIP CAMERAS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 107
TABLE 69 HD CAMERAS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 108
TABLE 70 HD CAMERAS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 108
TABLE 71 3D CAMERAS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 109
TABLE 72 3D CAMERAS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 110
TABLE 73 VIDEO RECORDERS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 111
TABLE 74 VIDEO RECORDERS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 111
TABLE 75 VIDEO PROCESSORS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 112
TABLE 76 VIDEO PROCESSORS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 112
TABLE 77 CAMERA HEADS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 113
TABLE 78 CAMERA HEADS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 114
TABLE 79 TRANSMITTERS AND RECEIVERS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 114
TABLE 80 TRANSMITTERS AND RECEIVERS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 115
TABLE 81 OTHER VISUALIZATION SYSTEMS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 115
TABLE 82 GLOBAL MEDICAL VIDEOSCOPES MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 119
TABLE 83 MEDICAL VIDEOSCOPES MARKET SIZE FOR LAPAROSCOPY, BY REGION,
2012-2019 ($MILLION) 120
TABLE 84 MEDICAL VIDEOSCOPES MARKET SIZE FOR GASTROINTESTINAL (GI) ENDOSCOPY, BY REGION, 2012-2019 ($MILLION) 121
TABLE 85 MEDICAL VIDEOSCOPES MARKET SIZE FOR ARTHROSCOPY, BY REGION,
2012-2019 ($MILLION) 122
TABLE 86 MEDICAL VIDEOSCOPES MARKET SIZE FOR OBSTETRICS/GYNECOLOGY,
BY REGION, 2012-2019 ($MILLION) 123
TABLE 87 MEDICAL VIDEOSCOPES MARKET SIZE FOR UROLOGY ENDOSCOPY (CYSTOSCOPY), BY REGION, 2012-2019 ($MILLION) 125
TABLE 88 MEDICAL VIDEOSCOPES MARKET SIZE FOR BRONCHOSCOPY, BY REGION,
2012-2019 ($MILLION) 126
TABLE 89 MEDICAL VIDEOSCOPES MARKET SIZE FOR MEDIASTINOSCOPY, BY REGION, 2012-2019 ($MILLION) 127
TABLE 90 MEDICAL VIDEOSCOPES MARKET SIZE FOR OTOSCOPY, BY REGION,
2012-2019 ($MILLION) 128
TABLE 91 MEDICAL VIDEOSCOPES MARKET SIZE FOR LARYNGOSCOPY,
BY REGION, 2012-2019 ($MILLION) 129
TABLE 92 MEDICAL VIDEOSCOPES MARKET SIZE FOR OTHER APPLICATIONS,
BY REGION, 2012-2019 ($MILLION) 129
TABLE 93 NORTH AMERICA: MEDICAL VIDEOSCOPES MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 134
TABLE 94 NORTH AMERICA: VIDEOSCOPES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 134
TABLE 95 NORTH AMERICA: RIGID VIDEOSCOPES MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 134
TABLE 96 NORTH AMERICA: FLEXIBLE VIDEOSCOPES MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 135
TABLE 97 NORTH AMERICA: VISUALIZATION SYSTEMS MARKET SIZE, BY SEGMENT,
2012-2019 ($MILLION) 136
TABLE 98 NORTH AMERICA: ENDOSCOPIC CAMERAS MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 136
TABLE 99 NORTH AMERICA: MEDICAL VIDEOSCOPES MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 137
TABLE 100 EUROPE: MEDICAL VIDEOSCOPES MARKET SIZE, BY SEGMENT,
2012-2019 ($MILLION) 140
TABLE 101 EUROPE: VIDEOSCOPES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 141
TABLE 102 EUROPE: RIGID VIDEOSCOPES MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 141
TABLE 103 EUROPE: FLEXIBLE VIDEOSCOPES MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 142
TABLE 104 EUROPE: VISUALIZATION SYSTEMS MARKET SIZE, BY SEGMENT,
2012-2019 ($MILLION) 142
TABLE 105 EUROPE: ENDOSCOPIC CAMERAS MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 143
TABLE 106 EUROPE: MEDICAL VIDEOSCOPES MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 143
TABLE 107 LONG-TERM CARE HOSPITAL BEDS IN OECD COUNTRIES, 2012 147
TABLE 108 ASIA: MEDICAL VIDEOSCOPES MARKET SIZE, BY SEGMENT,
2012-2019 ($MILLION) 147
TABLE 109 ASIA: VIDEOSCOPES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 147
TABLE 110 ASIA: RIGID VIDEOSCOPES MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 148
TABLE 111 ASIA: FLEXIBLE VIDEOSCOPES MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 148
TABLE 112 ASIA: VISUALIZATION SYSTEMS MARKET SIZE, BY SEGMENT,
2012-2019 ($MILLION) 149
TABLE 113 ASIA: ENDOSCOPIC CAMERAS MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 149
TABLE 114 ASIA: MEDICAL VIDEOSCOPES MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 150
TABLE 115 ROW: MEDICAL VIDEOSCOPES MARKET SIZE, BY SEGMENT,
2012-2019 ($MILLION) 153
TABLE 116 ROW: VIDEOSCOPES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 153
TABLE 117 ROW: RIGID VIDEOSCOPES MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 153
TABLE 118 ROW: FLEXIBLE VIDEOSCOPES MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 154
TABLE 119 ROW: VISUALIZATION SYSTEMS MARKET SIZE, BY SEGMENT,
2012-2019 ($MILLION) 154
TABLE 120 ROW: ENDOSCOPIC CAMERAS MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 155
TABLE 121 ROW: MEDICAL VIDEOSCOPES MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 155
TABLE 122 NEW PRODUCT LAUNCHES, 2012-2014 163
TABLE 123 EXPANSIONS, 2012-2014 165
TABLE 124 ALLIANCES, EXTENDED AGREEMENTS, JOINT VENTURES, MERGERS, AND PARTNERSHIPS, 2012-2014 167
TABLE 125 MARKETING AND PROMOTION ACTIVITIES, 2012-2014 169
TABLE 126 ACQUISITIONS, 2012-2014 170
TABLE 127 OTHER DEVELOPMENTS, 2012-2014 172


List of Figures

LIST OF FIGURES

FIGURE 1 GLOBAL MEDICAL VIDEOSCOPES MARKET SEGMENTATION 19
FIGURE 2 GLOBAL MEDICAL VIDEOSCOPES MARKET: RESEARCH METHODOLOGY 22
FIGURE 3 SAMPLING FRAME: PRIMARY RESEARCH 25
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 25
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 29
FIGURE 7 MARKET FORECAST METHODOLOGY 29
FIGURE 8 DATA TRIANGULATION METHODOLOGY 30
FIGURE 9 VISUALIZATION SYSTEMS DOMINATED THE GLOBAL MEDICAL VIDEOSCOPES MARKET IN 2014 32
FIGURE 10 UROLOGY ENDOSCOPES and COLONOSCOPES SEGMENTS TO GROW AT THE HIGHEST CAGR FROM 2014-2019 35
FIGURE 11 LAPAROSCOPY APPLICATION DOMINATES THE GLOBAL MEDICAL VIDEOSCOPES MARKET 36
FIGURE 12 ASIA IS SLATED TO WITNESS THE HIGHEST GROWTH IN THE GLOBAL MEDICAL VIDEOSCOPES MARKET 36
FIGURE 13 MEDICAL VIDEOSCOPES: MARKET OVERVIEW 38
FIGURE 14 NORTH AMERICA DOMINATED THE GLOBAL MEDICAL VIDEOSCOPES MARKET IN 2014 39
FIGURE 15 ASIA TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 40
FIGURE 16 RIGID VIDEOSCOPES COMMANDED THE LARGEST SHARE OF THE MEDICAL VIDEOSCOPES MARKET, BY VOLUME 40
FIGURE 17 ENDOSCOPY MARKET: DRIVERS, RESTRAINTS, and CHALLENGES 43
FIGURE 18 PORTER'S FIVE FORCES ANALYSIS: GLOBAL MEDICAL VIDEOSCOPES MARKET 50
FIGURE 19 GLOBAL MEDICAL VIDEOSCOPES MARKET: THREAT OF NEW ENTRANTS 51
FIGURE 20 GLOBAL MEDICAL VIDEOSCOPES MARKET: BARGAINING POWER OF SUPPLIERS 52
FIGURE 21 GLOBAL MEDICAL VIDEOSCOPES MARKET: BARGAINING POWER OF BUYERS 53
FIGURE 22 GLOBAL MEDICAL VIDEOSCOPES MARKET: SEGMENT RIVALRY 54
FIGURE 23 GLOBAL MEDICAL VIDEOSCOPES MARKET: THREAT OF SUBSTITUTES 55
FIGURE 24 PRICE CONTRIBUTION OF ENDOSCOPIC PARTS IN AN ENTIRE FLEXIBLE ENDOSCOPY SYSTEM 57
FIGURE 25 PRICE CONTRIBUTION OF ENDOSCOPIC PARTS IN AN ENTIRE RIGID ENDOSCOPY SYSTEM 57
FIGURE 26 PRICE VARIATIONS FOR DUAL-CHANNEL ENDOSCOPES, BY COMPANY 62
FIGURE 27 PRICE VARIATIONS IN VIDEO AND FIBER ENDOSCOPES 63
FIGURE 28 VIDEO ENDOSCOPE PRICE RANGE 63
FIGURE 29 AVERAGE PRICES FOR ENDOSCOPIC MONITORS 65
FIGURE 30 PRICES OF RIGID CYSTOSCOPES, BY COMPANY 65
FIGURE 31 PRICES OF VIDEO PROCESSORS, BY COMPANY 66
FIGURE 32 PRICE VARIATIONS IN DIFFERENT TYPES OF CYSTOSCOPES 66
FIGURE 33 PRICES ($) OF ULTRA-THIN GASTROSCOPES, BY COMPANY 67
FIGURE 34 RIGID VIDEOSCOPES MARKET SEGMENTATION 72
FIGURE 35 FLEXIBLE VIDEOSCOPES MARKET SEGMENTATION 83
FIGURE 36 ENDOSCOPY VISUALIZATION SYSTEMS MARKET SEGMENTATION 98
FIGURE 37 TYPES OF ENDOSCOPIC CAMERAS 104
FIGURE 38 GLOBAL MEDICAL VIDEOSCOPES MARKET SEGMENTATION, BY APPLICATION 117
FIGURE 39 THE GASTROINTESTINAL ENDOSCOPY SEGMENT IS THE FASTEST-GROWING APPLICATION SEGMENT IN THE GLOBAL MEDICAL VIDEOSCOPES MARKET 118
FIGURE 40 NORTH AMERICA DOMINATED THE GLOBAL MEDICAL VIDEOSCOPES MARKET IN 2014 131
FIGURE 41 THE FLEXIBLE VIDEOSCOPES SEGMENT COMMANDED A MAJOR SHARE OF THE NORTH AMERICAN VIDEOSCOPES (RIGID AND FLEXIBLE) MARKET IN 2014 132
FIGURE 42 VIDEOSCOPES IS THE FASTEST-GROWING SEGMENT OF THE EUROPEAN MEDICAL VIDEOSCOPES MARKET 138
FIGURE 43 MARKET SHARE ANALYSIS OF THE GLOBAL MEDICAL VIDEOSCOPES MARKET, BY KEY PLAYER, 2014 156
FIGURE 44 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND EXPANSIONS AS KEY GROWTH STRATEGIES DURING 2012 TO 2014 161
FIGURE 45 KEY GROWTH STRATEGIES IN THE GLOBAL MEDICAL VIDEOSCOPES MARKET, 2012-2014 162
FIGURE 46 KEY PLAYERS FOCUSING ON NEW PRODUCT LAUNCHES, 2012-2014 163
FIGURE 47 KEY PLAYERS FOCUSING ON EXPANSIONS, 2012-2014 165
FIGURE 48 KEY PLAYERS FOCUSING ON ALLIANCES, EXTENDED AGREEMENTS, JOINT VENTURES, MERGERS, AND PARTNERSHIPS, 2012-2014 166
FIGURE 49 KEY PLAYERS FOCUSING ON MARKETING AND PROMOTION ACTIVITIES, 2012-2014 168
FIGURE 50 KEY PLAYERS FOCUSING ON ACQUISITIONS, 2012-2014 170
FIGURE 51 KEY PLAYERS FOCUSING ON OTHER DEVELOPMENTS, 2012-2014 171
FIGURE 52 VIDEOSCOPES PORTFOLIO AND REVENUE MIX 173
FIGURE 53 OLYMPUS CORPORATION: COMPANY SNAPSHOT 174
FIGURE 54 STRYKER CORPORATION: COMPANY SNAPSHOT 178
FIGURE 55 KARL STORZ GMBH and CO.KG: COMPANY SNAPSHOT 181
FIGURE 56 FUJIFILM HOLDING CORPORATION: COMPANY SNAPSHOT 184
FIGURE 57 HOYA CORPORATION: COMPANY SNAPSHOT 188
FIGURE 58 RICHARD WOLF GMBH: COMPANY SNAPSHOT 192
FIGURE 59 SMITH and NEPHEW PLC.: COMPANY SNAPSHOT 195
FIGURE 60 CONMED CORPORATION: COMPANY SNAPSHOT 200
FIGURE 61 WELCH ALLYN: COMPANY SNAPSHOT 203
FIGURE 62 XION GMBH: COMPANY SNAPSHOT 206

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