About Mobile AR AR technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices. Technavio's analysts forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.
Covered in this Report This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
Market Driver • Large base of mobile users • For a full, detailed list, view our report
Market Challenge • Government regulations • For a full, detailed list, view our report
Market Trend • Crowdfunding • For a full, detailed list, view our report
Key Questions Answered in this Report • What will the market size be in 2019 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors?
Table Of Contents
Mobile Augmented Reality Market in China 2015-2019 1 List of Abbreviations 2 Executive Summary 3 Scope 3.1 Definitions 3.1.1 AR Engine 3.1.2 AR Software 3.1.3 AR Hardware 3.2 End-user Segments 3.2.1 Enterprise 3.2.2 Consumer 3.3 Base Year 3.4 Market Size Calculation and Segmentation 3.4.1 Calculation of Mobile AR Market Size 3.4.2 End-user Segmentation 3.4.3 Vendor Segmentation 3.5 Common Currency Conversion Rates 4 Introduction 4.1 History 4.2 Present Scenario 4.3 Future Perspective 5 Technology Life Cycle 6 AR Hardware: Global Perspective 7 Mobile AR Market in China 7.1 Value Chain 7.2 Market Size 7.3 Potential ARPA 7.4 Segment Analysis and End-user Applications 7.4.1 Enterprise 7.4.2 Consumer 7.5 Porter's Five Forces 7.5.1 Threat of Substitutes 7.5.2 Threat of New Entrants 7.5.3 Bargaining Power of Suppliers 7.5.4 Bargaining Power of Buyers 7.5.5 Threat of Rivalry 8 Drivers 8.1 Large Mobile User Base 8.2 Participation by Local Vendors 8.3 Increased Adoption in Advertising Sector 8.4 Increased Use in Industrial Sector 8.5 SLAM Technology 9 Challenges 9.1 Government Regulations 9.2 Lack of Content 9.3 Low Awareness 9.4 Hardware Limitations 9.5 User Experience 9.6 Lack of Interoperability across Mobile Platforms 10 Trends 10.1 Crowdfunding 10.2 BYOD and COPE 10.3 Depth-sensing Cameras 11 Competitive Scenario 12 Will AR Change Our Lives? 13 Key Vendor Analysis 13.1 Augmented Pixels 13.1.1 Key Facts 13.1.2 Business Overview 13.1.3 Applications Developed using AR Technology 13.1.4 Recent Developments 13.2 Aurasma 13.2.1 Key Facts 13.2.2 Business Overview 13.2.3 Recent Developments 13.3 Blippar 13.3.1 Key Facts 13.3.2 Business Overview 13.3.3 Geographical Presence 13.3.4 Business Strategy 13.3.5 Recent Developments 13.4 Catchoom 13.4.1 Key Facts 13.4.2 Business Overview 13.4.3 Geographical Presence 13.4.4 Business Strategy 13.4.5 Recent Developments 13.5 Infinity Augmented Reality 13.5.1 Key Facts 13.5.2 Business Overview 13.6 Metaio 13.6.1 Key Facts 13.6.2 Business Overview 13.6.3 Key Product Offerings 13.6.4 Key Solutions 13.6.5 Business Strategy 13.6.6 Recent Developments 13.7 Qualcomm 13.7.1 Key Facts 13.7.2 Business Overview 13.7.3 Business Segmentation by Revenue 2014 13.7.4 Business Segmentation by Revenue 2013 and 2014 13.7.5 Geographical Segmentation by Revenue 2014 13.7.6 Business Strategy 13.7.7 Recent Developments 13.8 Total Immersion 13.8.1 Key Facts 13.8.2 Business Overview 13.8.3 Key Offerings 13.8.4 Geographical Presence 13.8.5 Recent Developments 13.9 Wikitude 13.9.1 Key Facts 13.9.2 Business Overview 13.9.3 Key Offerings 13.9.4 Business Strategy 13.9.5 Recent Developments 13.10 Zappar 13.10.1 Key Facts 13.10.2 Business Overview 13.10.3 Resellers Geographical Presence 13.10.4 Recent Developments 14 Other Reports in this Series
List of Exhibits Exhibit 1: Augmented Pixels: Application Developed using AR Technology Exhibit 2: Blippar: Geographical Presence Exhibit 3: Catchoom: Geographical Presence Exhibit 4: Metaio: Key Product Offerings Exhibit 5: Metaio: Key Solutions Exhibit 6: Qualcomm: Business Segmentation by Revenue 2014 Exhibit 7: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billion) Exhibit 8: Qualcomm: Geographical Segmentation by Revenue 2014 Exhibit 9: Total Immersion: Key Offerings Exhibit 10: Total Immersion: Geographical Presence Exhibit 11: Wikitude: Key Offerings Exhibit 12: Zappar: Resellers Geographical Presence