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Argentina - Mobile Market - Insights, Statistics and Analysis

  • May 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 19 pages

Argentina has one of the most dynamic mobile markets in Latin America, being the third largest in the region after Brazil and Mexico. Mobile penetration broached 147% by early 2014, with the number of subscribers increasing 3-4% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.
Three mobile companies compete neck-and-neck, with América Móvil's Claro the market leader, controlling about a third of the mobile market by subscribers. The other significant players are Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia and in the process of being sold) and Telefónica's Movistar. Nextel has a small market share, while Fecosur, an association of fixed-line telecom cooperatives, offers services as a Mobile Virtual Network Operator (MVNO), under the Nuestro brand.


Argentina's smartphone penetration is relatively high for the region, though it continues to be held back by the high cost of devices. Significant changes to the reliability of mobile networks are anticipated during the next few years following the auction of spectrum in the 700MHz and 1700-2100MHz bands, which increased the available spectrum for operators to 380MHz. Most of the spectrum has been set aside for LTE, while 37.5MHz was reserved for 2G and 3G. The new licensing will bring significant investment and infrastructure development to the market.
This report provides an overview of Argentina's mobile market and a brief profile of the mobile operators. It contains key market statistics and analyses on regulatory matters, as also scenario forecasts for the years 2015 and 2020.


Key developments:


Claro announces LTE investment plans; revised set of rules and procedures for MVNOs established; multi-spectrum auction for 3G and LTE services delivers $2.233 billion; spectrum auction results update; roaming deal with Chile and Peru on the cards; MNOs sign MoU on Calling Party Pays rules; NII Holdings on the verge of selling Nextel Argentina; Claro Argentina investing $400 million annually in infrastructure, Arsat awarded 25% of Argentina's mobile spectrum, provides wholesale mobile services under the Libre.ar brand; MNOs offer handsets with built-in FTA air digital terrestrial TV reception; new law regulates Mobile Virtual Network Operators; MNP rules amended; Claro launches OTT service Clarovideo in Argentina; telcos' operating data to Q1 2015; recent market developments.


Companies covered in this report include:


Claro, Telecom Personal, Movistar, Nextel, Nuestro Móvil, Libre.ar, Virgin Mobile, Tesacom.

Table Of Contents

Argentina - Mobile Market - Insights, Statistics and Analysis
1. Synopsis
2. Overview of Argentina's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Spectrum auctions
3.2 Mobile Number Portability (MNP)
3.3 Calling Party Pays (CCP)
3.4 Roaming
4. Mobile technologies
4.1 Overview
4.2 Third Generation (3G) mobile networks (UMTS)
4.3 Long-term Evolution (LTE)
4.4 Mobile handsets/smart phones
5. Mobile network operators
5.1 Claro (previously CTI Móvil)
5.2 Telecom Personal
5.3 Movistar
5.4 Nextel Argentina
6. Mobile Virtual Network Operators (MVNO)
6.1 Overview
6.2 Nuestro Móvil
6.3 Libre.ar
7. Mobile voice services
7.1 Prepaid
8. Mobile messaging
8.1 Short Message Service (SMS)
9. Mobile broadband
10. Mobile content and applications
10.1 Mobile TV
11. Mobile satellite
12. Forecasts mobile market 2015; 2020
12.1 Scenario 1 higher mobile market growth
12.2 Scenario 2 lower mobile market growth
12.3 Notes on scenario forecasts
13. Related reports
Table 1 Historic - Mobile subscribers and penetration 1998 - 2004
Table 2 Mobile subscribers and penetration 2005 - 2014
Table 3 Historic - Mobile operators' market share 1999 - 2004
Table 4 Mobile operators' market share 1999 - 2013
Table 5 Evolution of mobile ARPU in Argentina major operators 2010 - 2012
Table 6 Claro mobile subscribers 1999 - 2015
Table 7 Claro wireless revenue 2013 - 2015
Table 8 Personal mobile subscribers 1999 - 2015
Table 9 Personal mobile ARPU 2012 - 2014
Table 10 Personal mobile revenue 2012 - 2014
Table 11 Movistar mobile subscribers 1999 - 2014
Table 12 Movistar mobile revenue 2009 - 2014
Table 13 Movistar mobile ARPU 2008 - 2014
Table 14 Nextel mobile revenue 2012 - 2014
Table 15 Nextel mobile ARPU 2012 - 2014
Table 16 Nextel mobile subscribers 2002 - 2013
Table 17 Mobile prepaid/postpaid ratio 2004 - 2013
Table 18 Mobile broadband subscribers and penetration 2008 - 2014
Table 19 Forecast mobile subscribers higher growth scenario 2015; 2020
Table 20 Forecast mobile subscribers lower growth scenario 2015; 2020
Chart 1 Mobile subscribers and penetration 2005 2014
Chart 2 Mobile market share at a glance 2004 - 2013
Exhibit 1 Claro at a glance
Exhibit 2 Telecom Personal at a glance
Exhibit 3 Movistar at a glance

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