Table of Contents
Bath and shower in Kenya recorded steady growth in 2015 as a result of new product development, which made it possible for manufacturers to provide a wide array of products for consumers to select from. Additionally, unit prices remained stable in constant terms throughout the year as manufacturers competed for value share through low-price positioning. Furthermore, growth in the numbers of middle-income consumers in Kenya as well as the expansion of the footprint of modern retail outlets also s...
Euromonitor International's Bath and Shower in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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