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Bath and Shower in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

In 2015, the bath and shower category in Morocco witnessed growth of 8%, with sales reaching Dh868 million. Thus, despite the general saturation in the beauty and personal care market, with slowing growth rates in other categories, bath and shower saw an acceleration in growth. This was mainly due to the importance of personal hygiene in individuals’ daily life, such as the need for soaps or foaming shower liquids. which are the main products within the category.

Euromonitor International's Bath and Shower in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in Morocco
BATH AND SHOWER IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2010-2015
Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Laboratoires Azbane SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 1 Laboratoires Azbane SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Laboratoires Azbane SA: Competitive Position 2015
Lesieur Cristal SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 3 Lesieur Cristal SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Lesieur Cristal SA: Competitive Position 2015
Executive Summary
Slight Deceleration in Value Growth in 2015
the Use of Plastic Surgery Is Increasing
L'oreal Maroc Remains in the Leading Position
Beauty Trends Are Getting More Specific Through Advanced Styles
Positive Growth Rate Expected in Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
the Emergence of New Brands Increases Market Saturation
Frequent Changes in Brands'Representation
Internet Retailing Channel Is Outcompeting Direct Selling
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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