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Bleach in Argentina

  • January 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

The economic crisis has led to a reduced frequency of cleaning and disinfection in the home in 2016. According to industry sources, during the pre-crisis years the average kitchen or bathroom was cleaned about three times a week, but with the economic crisis the frequency was reduced to two times. Bleach has not been immune to this change in frequency of use by Argentines and it has seen a sharp fall in volume sales.

Euromonitor International’s Bleach in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Argentina
BLEACH IN ARGENTINA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % volume sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Clorox Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 1 Clorox Argentina SA: Key Facts
Summary 2 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Clorox Argentina SA: Competitive Position 2016
Queruclor SRL in Home Care (argentina)
Strategic Direction
Key Facts
Summary 4 Queruclor SRL: Key Facts
Competitive Positioning
Summary 5 Queruclor SRL: Competitive Position 2016
Unilever De Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 6 Unilever de Argentina SA: Key Facts
Summary 7 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 8 Unilever de Argentina SA: Competitive Position 2016
Executive Summary
the Economic Recession Negatively Impacts Home Care
Decrease in the Frequency of Household Cleaning
Strong Dominance of Multinational Companies
the Convenience Stores, Discounters and Internet Retailing Channels Increase in Popularity
A Promising Horizon for Home Care
Key Trends and Developments
Reduced Frequency of Home Cleaning and Disinfection
Unpackaged Home Care Products Are Becoming Increasingly Attractive
Little Space for National Companies
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources

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