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Bleach in Bulgaria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Bleach is a traditional home care product in Bulgaria and it used to be present in almost every home. However, bleach has been consistently losing value sales and value share to various non-chlorine home care products. In 2015, bleach accounted for just 2% of total home care value sales in Bulgaria.

Euromonitor International’s Bleach in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Bulgaria
BLEACH IN BULGARIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Ficosota Syntez OOD: Key Facts
Competitive Positioning
Summary 2 Ficosota Syntez OOD: Competitive Position 2015
Procter and Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Bulgaria EOOD: Key Facts
Summary 4 Procter and Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 5 Procter and Gamble Bulgaria EOOD: Competitive Position 2015
Executive Summary
Growth Continues To Slow Down But Remains Positive
Innovations Lead the Way
Advertising Remains the Primary Tool of Marketers
Specialised Retailers Exhibit Strong Influence
Price Competition Threatens Long-term Growth
Key Trends and Developments
Resilience of Consumer Choice for Home Care Performance
the Power of Innovation
the Growing Influence of Private Label As A Trendsetter
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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