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Bleach in Costa Rica

  • January 2017
  • -
  • Euromonitor International
  • -
  • 15 pages

As bleach continues to move towards maturity, major players such as Clorox keep relying on adding additional levels of innovation. This includes using gel formats and new multi-surface formulations capable of providing added value to consumers, while also promoting bleach as an efficient surface cleaner and an affordable and versatile disinfectant. In such a context there continues to be further polarisation, with Clorox leading the way with additional brand extensions that offer differentiation...

Euromonitor International’s Bleach in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Costa Rica
BLEACH IN COSTA RICA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2015-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 Irex de Costa Rica SA: Key Facts
Competitive Positioning
Summary 2 Irex de Costa Rica SA: Competitive Position 2016
Executive Summary
Organic Growth and Affordable Value Proposals Set the Pace During 2016
Product Specialisation and Hygiene Claims Consolidate As Major Trends
Competition Levels Continue To Increase Within Home Care During 2016
Modern Grocery Outlets Keep Gaining Penetration During 2016
Home Care Demand Shall Keep Its Growth Inertia Over the Next Five Years
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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