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Bleach in South Korea

  • January 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

In May 2015, South Korea was hit by the unprecedented national crisis of the Middle East Respiratory Syndrome (MERS) coronavirus which spread with alarming speed. As a result, personal and home hygiene has received high attention in the form of major preventive measures. Bleach sales also went up in 2015 as a direct result of MERS as more consumers started to use bleach for home cleaning and sterilising purposes. The leading brand of Yuhan Clorox Ltd was the main beneficiary in 2015 due to its...

Euromonitor International’s Bleach in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in South Korea
BLEACH IN SOUTH KOREA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Lg Household and Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 LG Household and Health Care Ltd: Key Facts
Summary 2 LG Household and Health Care Ltd: Operational Indicators
Competitive Positioning
Summary 3 LG Household and Health Care Ltd: Competitive Position 2015
Pigeon Corp in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 4 Pigeon Corp: Key Facts
Summary 5 Pigeon Corp: Operational Indicators
Competitive Positioning
Summary 6 Pigeon Corp: Competitive Position 2015
Executive Summary
Positive Value Growth Slows Down in 2015
Social Crisis of Mers Increases Awareness of Hygiene
Company Rankings Remain Unchanged
Non-store Retailing Increases Its Influence
Stagnation Expected for Home Care
Key Trends and Developments
Convenience Remains A Keyword for Success
Enjoying Fragrance Is the New Trend
Steady Growth of Private Label Continues in 2015
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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